8 Small Law Firm Websites We Love
Founder, Constellation Marketing
A polished, functional website can mean the difference between snagging a new client or being passed over in favor of a competitor. With this in mind, it is essential that your firm has an attractive, eye-catching website if you want to convert prospects into clients.
An Attractive Website Is Essential for Small Law Firms
Your small law firm’s website should be professional, polished, and similar to your competition’s website. This is especially important because potential clients will want to hire a firm with the most “official” looking website.
Your website does not have to win any awards when it comes to design, but it should be as professional as your firm is. After all, your website is often the first thing potential clients see, so it should act as your digital business card and make a good first impression.
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Attractive Is Important, But Is Your Website Functional?
Beautiful websites are great. They look pretty and your friends will give you compliments, but what’s really important is whether your website actually converts visitors into customers.
This is where SEO comes in. Formally known as Search Engine Optimization, SEO allows your attractive, functional website to put its best foot forward when it comes to bringing in new clients. This is done by harnessing the power of Google with high-quality content that targets the keywords your ideal clients are searching for. Read more about our approach for developing content for lawyer websites that consistently ranks high on Google.
Here Are 8 Small Law Firm Websites We Love
With that said, we have compiled a list of eight small law firm websites to model your firm’s website after for the best results.
When you enter The Waltman Firm’s website, the first thing you will notice is the bold logo against the purple color scheme. The website is easy to navigate, user-friendly, and has an attractive set up in different shades of purple with eye-catching images peppered in.
The content is professional and informative and reiterates the point that Ms. Waltman is on the reader’s side. It is written by an experienced law content writer who knows how to write in a manner that directly addresses the firm’s future clients by covering the types of criminal charges the firm works on and how to retain their services. Overall, it is a beautiful, functional site that can be of great benefit to anyone in need of a criminal defense attorney.
The first thing you’ll notice when entering Manji Law’s website is that it opens to a button users can click to get a free consultation on their immigration case. The site markets the firm as “passionate and caring” and features reviews from real clients, adding a personal touch to the firm’s digital business card.
The display of the website is a simple, clean palette of neutral colors to help potential clients easily read its content. The site includes an eye-catching mention that the firm has been featured on CNN and features a clear, concise ‘about’ section to build rapport and credibility. The content covers the type of law the firm practices and gives more than adequate information on the topics surrounding immigration to empower readers to take action.
The Masterson Law website is not only attractive, but it is clean and well-organized with no clutter to be seen. Marketing a divorce firm is tough, but this website stands out. The site immediately makes it clear that the firm practices family law in Springfield, Missouri, encouraging visitors in need of their services to reach out through conveniently-placed contact buttons.
Designed in inviting shades of blue, the website asks how it can be of service, provides ample information on the firm’s services, and has an ‘about’ section for the attorney. The website touts the lawyer’s experience and has reviews of the firm to establish trust with readers. Overall, it is one of the best attorney websites for divorce lawyers in Springfield, MO.
West Coast Trial Lawyers has an easy-to-navigate website with their most pertinent information listed first. The website includes an attractive group photo to build rapport and features links to different topics visitors can click on for more information on their legal options.
Also, they are ranked number one on Google, making it a great option to use as a guide for your own website.
Unlike most attorney websites that are simply informative, Roulston Urquhart Criminal Defense chose to be bold and confident, symbolizing the strength and determination they put into their cases.
All of the information prospective clients may need is organized under clearly-defined topics that visitors can click on to find out more. Overall, this is a great-looking site that encourages potential clients to choose them for the job.
This site has decent branding and copywriting, but the primary reason it was chosen in our list was for the design aspects and the fact that multiple practice areas are seamlessly combined in a unified, easy-to-navigate display.
The site has contrasting colors that draw attention to the calls to action and important information. They also have it set up so leads are funneled to the right place. This is an excellent example of a functional website with a great aesthetic.
The number one thing you should know about the Parris law firm is that it uses simple and strong messaging to garner clients. Through intentional design and well-crafted copy, they establish that they are trustworthy and they will protect their clients.
Additionally, the website has a simple color scheme with well-organized content. It is great for those looking for an attorney to fight for them after they are injured in an accident.
The Bottom Line
All of the above websites are attractive, eye-catching, and well-organized, which can make all the difference in whether a client chooses your firm or decides to go elsewhere.
However, creating a captivating online presence is easier said than done, especially when you’re busy building a successful law practice and working directly with your clients. To find out how our law marketing team can take your firm’s website to the next level, click here to book a call.