Child Custody Marketing Tips That Actually Work
Patrick Carver
Founder, Constellation Marketing
When you run a family law firm, presumably one of your primary goals is the same as any other business: to get the attention of as many possible clients as possible. Whether your practice focuses on divorce, child custody, or another family matter, your community is full of potential clients.
Knowing how to better reach those potential clients can be the difference in the success and failure of your family law firms. But what are the most beneficial marketing strategies for your family law firm?
Improving your SEO
If you don’t work in the tech industry, you may not even know what SEO is. It is an acronym for “search engine optimization.” What does that mean? Well, when you want to know more about a topic, you probably pull out your phone and Google it. The results that come up on the first page of your Google search are the results that have the best SEO.
Some of the most successful companies in the world pay people specifically to write articles for them that are considered “SEO friendly” or to make technical changes to their websites that improve the site’s online presence. That is why so many of the same companies show up on the 1st page of your Google search results, regardless of what you are searching for.
More than 83% of family law clients found their attorney through Google searches. For instance, people going through a divorce in your community will probably do a Google search for “Divorce lawyer in [YOUR TOWN HERE].”
If you have taken the time to optimize your firm’s website, you can be one of the first results that pop up in their search. And, as this recent study shows, the first result on any given Google search gets over ten times more clicks than the tenth result on that search. Once someone is on your website, it’s much easier to convince them to hire you as their divorce attorney.
Having high-quality articles, blogs and other informative pieces on your website can help improve your firm’s position in Google searches. As an attorney, you have a great deal of legal knowledge in your particular area. However, working with an SEO specialist can help ensure that your knowledge is presented in such a way that your website makes the 1st page of Google searches. Through the use of keywords and other data, SEO writers can play a huge role in the growth of your firm.
Dive deeper into family law marketing:
- Family Law Case Study
- Choosing the Right Platform for Divorce Lawyer Ads
- 3 Local Search Tactics for Family Lawyers
Gathering Referrals
Another great law firm marketing strategy that anyone can put into action is to work on getting more referrals.
Look out for ways to connect with attorneys who specialize in other types of law. Your family law firm is not in competition with attorneys who focus on personal injury, real estate law, or criminal defense. Instead of viewing every other law firm in town as your competition, view them as a resource.
In addition to turning to Google searches, many people will reach out to any lawyer they know when they are facing a legal issue, regardless of that attorney’s area of practice. The attorney on the receiving end of this inquiry will typically try to put them in touch with other family lawyers they know and trust. You should be that person!
Create a network of attorneys in your town. Fill that network with other attorneys and begin referring clients who contact you about practice areas of law that you don’t practice, and watch the reciprocation begin.
For any business, marketing is one of the most vital steps you can take to create a steady flow of clients. Keeping your family law practice in front of as many people as possible can be the difference in being the top firm in your area or being just another law office. Invest in optimizing your law firm’s position in search engines and creating a referral network with other family law firms in your area to maximize your firm’s success.