The Law Office of Tatiane M. Silva –Case Study
From Doubt to Trust
How Embracing Culture Scaled an Immigration Firm’s Online Presence
The Challenges
Uncertainty at The Core
When Attorney Tatiane M. Silva first met with Constellation, she wasn’t convinced marketing could deliver. She’d already tried ‘all the right things’—running ads, maintaining a website, serving clients in two languages—but nothing felt connected. She was investing heavily, but the results weren’t clear. What she needed wasn’t just a strategy. She needed a partner she could trust.
Clarity on Strategy
The firm had no clarity on what was working regarding their advertising efforts.
ROI Doubts
The firm was spending ~$2,000/month on Google ads without knowing whether it was generating a real return or any signed clients.
Cultural Connection
The firm was not doing Spanish-language campaigns, despite being fluent and having a strong bilingual audience, as well as Creole campaigns.
The Solution
Building Trust Through Action
The Law Office of Tatiane M. Silva was ready for growth. The firm enrolled in Constellation’s Scaling Plan, a hybrid strategy built to deliver both short-term lead volume and long-term brand equity, along with a new website re-design to reflect the quality or modernity of her legal work.
Website Modernization
We created a modern, mobile-first website plan to elevate her brand experience, with strategic recommendations to reflect the caliber of her work.
Culturally Thoughtful Ad Strategy
Running Spanish and English campaigns showed Tatiane we understood her community as deeply as she did.
SEO Dominance
We developed a strategic SEO roadmap that filled critical optimization gaps and amplified the firm’s reach across both English and Spanish-speaking audiences.
The Results
Trust Proven in Numbers
Before Constellation, The Law Office of Tatiane M. Silva had an ad budget with no tracking, outdated website and SEO gaps, inconsistent lead flow and missed opportunities in the Spanish market. Since Partnering with Constellation, the firm now runs a dual-channel system where short-term and long-term strategies reinforce each other.
SEO Performance
Tatiane’s website became a lead-generating engine, not just a digital brochure, going from 7th page to 1st page.
Spanish Campaigns
Spanish campaigns outperformed English ones—confirming cultural alignment as a strength.
ROI Impact
SEO alone has generated 5x in ROI in multiple months.
133
Leads/Month at Ads Peak
5300x
Growth in Traffic Value
456
Keywords Ranking 1st Page
