The Optimized Law Firm Podcast

Insight to Grow Your Firm

Constellation Marketing is Trusted by 70+ Law Firms and Rated 5.0 on Google

Listen to The Latest Industry Insight

Find The Optimized Law Firm on Apple Music, Spotify, Audible and Youtube

 

How We Approach On-Page Optimization

How We Approach On-Page Optimization

 Main takeaways: Understanding On-Page Optimization: Patrick discusses the importance of ongoing on-page SEO optimization to achieve top search positions. Effective SEO Tools: The key tools mentioned are SEMrush, Ahrefs, SEO Meta in 1 Click, and Surfer for...

How to Create A Simple But Effective Marketing Plan

How to Create A Simple But Effective Marketing Plan

Main takeaways:  Start with one marketing campaign to understand and master the fundamentals before expanding. Set clear goals focused on client acquisition, avoiding vanity metrics. Execute and review your marketing efforts regularly to ensure they produce real...

How to NOT Rank your Law Firm on Google

How to NOT Rank your Law Firm on Google

Main takeaways:  Focusing on unqualified leads can strain your resources and negatively impact your firm's operations. Restrictive targeting in Google Ads and optimizing for high-intent keywords are crucial for attracting qualified leads. Regularly reviewing and...

Using Video to Grow Your Practice

Using Video to Grow Your Practice

 Main takeaways:  The Importance of having a Client-Centric Approach. Embracing Video Marketing to  generate leads and establish a strong personal connection with potential clients before they even contact him. Automation is  necessary for scalability, ensuring the...

The Money Mindset with Margarita Eberline

The Money Mindset with Margarita Eberline

Main takeaways: Understanding what drives a marketing purchase. Why having an impeccable intake process is important. Making data-driven decisions in marketing and client management is key for success. Welcome to The Optimized Law Firm Podcast where we talk about how...