Podcast

Industry Insight to Grow Your Law Firm

The Optimized Law Firm

24
Episodes
SEO · AI · Growth
Topics Covered
Free
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Patrick Carver — Host of The Optimized Law Firm Podcast
Hosted by Patrick Carver, Founder of Constellation Marketing

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All Episodes

Ep 23 · Aug 19, 2026

Attorneys Make Terrible Managers (And What To Do About It) with Wendy Wylde

Why attorney capacity, not lead volume, is the real growth bottleneck, and how delegation fixes it.

Wendy Wylde
Ep 22 · May 7, 2026

Is Your Law Firm Actually Profitable? The CFO Truth Most Attorneys Never Hear with Danielle Hendon

The rule of thirds, right-sizing your marketing budget, and when a fractional CFO makes sense.

Danielle Hendon
Ep 21 · Mar 25, 2026

The Importance of Video Marketing for Lawyers with Chris Gray

Why video has become one of the most powerful trust-building tools for law firm growth.

Chris Gray
Ep 20 · Nov 21, 2025

Local SEO for Law Firms: 3 Quick Wins to Boost Visibility in 2026

Three quick local SEO wins, from AI-readable reviews to protecting your Google Business Profile.

Patrick Carver
Ep 19 · Sep 30, 2025

Fix Your Law Firm Intake System & Fuel Your Growth Before Spending on AI Tools

The five non-negotiables of an intake system that converts, before you spend a dollar on AI tools.

Wendy Wylde
Ep 18 · Sep 10, 2025

The AI-Ready Law Firm: 10 Actionable Steps for Lead Generation

A 10-step framework for getting your firm found in ChatGPT, Perplexity, and Google AI Overviews.

Patrick Carver
Ep 17 · Jul 29, 2025

The Ad Fail Fix: What Every Law Firm Gets Wrong About Law Firm Advertising Strategy

The most common law firm ad mistakes, and the integrated system that fixes them.

Camila Parodi
Ep 16 · Jul 1, 2025

Evolve or Die: Law Firm SEO in the Age of Google's AI Mode – Strategies to Stay Ahead

The AI Visibility Framework, and why firms that don't adapt their SEO now risk going invisible.

Patrick Carver
Ep 15 · Mar 6, 2025

From Guesswork to Guaranteed: Measuring Legal Marketing Success

How to measure marketing ROI, ignore vanity metrics, and attribute every lead to its source.

Patrick Carver
Ep 14 · Dec 17, 2024

James Brown on How Lawyers Can Thrive in 2025

Lessons from growing a bankruptcy firm to eight figures, and how to grow profitably in 2025.

James Brown
Ep 13 · Dec 10, 2024

Jared Correia on How Lawyers Can Thrive in 2025

The year-end moves every firm should make, from budget reviews to revenue forecasting.

Jared Correia
Ep 12 · Nov 20, 2024

Using AI to Save Money, Time and Produce Better Work for Clients with Jared Correia

Practical ways law firms can use AI to save money and time and produce better client work.

Jared Correia
Ep 11 · May 9, 2024

How Proper Tracking Will Unlock Huge Profits

How marketing attribution shows exactly where your leads and cases come from.

Michael Cooney
Ep 10 · Jun 15, 2023

3 Reasons Why Reviews Matter and How to Get Them on Autopilot with Jameel Manji

Why online reviews drive law firm growth, and a repeatable process for getting them.

Jameel Manji
Ep 9 · May 17, 2023

Navigating AI for Law Firms with Jared Correia

What AI means for law firms right now, and where to start putting it to work.

Jared Correia
Ep 8 · Apr 14, 2023

The A-Player Hiring Process for Law Firms

How to source, interview, and select A-player employees for your firm.

Patrick Carver
Ep 7 · Mar 2, 2023

How to Scale Your Law Firm with Kevin Chern

How Kevin scaled his firm to 178 attorneys, and the blueprint for growing with less stress.

Kevin Chern
Ep 6 · Feb 15, 2023

Tax Tips for Attorneys with Jayden Doye CPA

Year-round tax strategies attorneys can use to keep more of what their firm earns.

Jayden Doye, CPA
Ep 5 · Jan 28, 2022

Cybersecurity for Law Firms

The biggest security threats facing law firms, and how to protect client data.

Tom Kirkham
Ep 4 · Dec 6, 2021

Financial Workflows with Jonathon Fishman

How to streamline billing and financial workflows for a more efficient, profitable firm.

Jonathon Fishman
Ep 3 · Nov 20, 2021

Improving Operations with Nermin Jasani

How better systems help solo and small firms run efficiently, from intake to invoicing.

Nermin Jasani
Ep 2 · Nov 2, 2021

Using AI to Save Money: Codex Ten

How AI-powered eDiscovery helps small and solo firms save money and win more trials.

Shawn Arnold & Clayton Romero
Ep 1 · Oct 20, 2021

Productivity with Mat Rotenberg of Dashboard Legal

How to choose legal tech that actually saves time in a small firm's day-to-day.

Mat Rotenberg

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