The Optimized Law Firm Podcast

Discussing the unique marketing challenges and opportunities for multi-location law firms. We often see growing firms making serious investments to add locations, but often without a solid marketing plan. We’re going to examine some common mistakes and lay out the plan for how to do it correctly.

On this episode of the Optimized Law Firm podcast, we are pleased to be joined by legal marketing influencer Jared Correia, discussing how to navigate AI for law firms. He is the CEO of Red Cave Legal, he’s the COO of Gideon a chatbot and document automation platform and prolific contributor across the Internet with expert guidance on legal topics.

Today, we’re continuing to discuss the importance of metrics and attribution in your marketing efforts. A basic concept that truly goes a long way: Benchmarking. Tune into this episode with Constellation founder, Patrick Carver, to learn more about how to avoid common pitfalls.

You can’t grow a great company without great people. But how do you find the good ones? That’s what we cover in this episode of the Optimized Law Firm Podcast, “The A Player Hiring Process – How To Hire Great People For Your Law Firm.” Learn in this podcast our insight into finding great candidates, structuring your hiring system and some common mistakes to avoid.

We had the pleasure of interviewing David McMillian, founder of McMillian and Associates, in this episode of the Optimized Law Firm podcast: “Tax Credit Strategies for Attorneys. McMillian is dedicated to helping clients find all the tax credits you deserve, and sending more money to your bottom line. If you haven’t looked into Tax Credits, or you are not sure how they can benefit your law firm, tune into this episode.

As a law firm investing in marketing, one of the most important things you can do is nail marketing attribution. It’s a simple concept, but exceptionally difficult in practice and almost no one is doing it correctly. If you can get this right, you’ll have a cheat code...