Patrick Carver · Host In this solo episode, Patrick Carver walks through three high-leverage local SEO tactics that most law firms are either ignoring or executing incorrectly. These aren't theoretical — they're changes you can make this week that will improve your visibility in both traditional Google results and AI-generated search answers.
The big shift: AI search tools like ChatGPT and Google AI Overviews don't just pull from your website — they pull from structured data, review signals, and directory presence. Firms that optimize for these signals now will have a significant advantage as AI-driven search becomes the default.
Google's AI crawlers use structured data to understand what's on your page. Adding review schema markup means your star ratings and review counts become machine-readable — not just visible to human visitors. This increases the likelihood your firm's reviews surface in AI-generated local answer packs.
A growing extortion pattern targets law firm GBPs: bad actors flood a profile with fake negative reviews and then offer to "remove" them for a fee. Patrick covers the specific steps to lock down your profile, the right way to report and dispute fake reviews with Google, and what not to do (which can make the situation worse).
Most law firms have never touched their Bing Places profile. But ChatGPT draws heavily from Bing's local index for location-based queries. A fully optimized Bing Places listing takes 30 minutes to complete and gives your firm a direct channel into the most widely used AI assistant in the world.
Got 15 minutes? Let me review your current metrics and provide a forecast of your potential growth based on our client results.
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