Frequently Asked Questions

Log into your Google Ads Account and navigate to Access and Security (found on the left navigation under Admin > Access and Security). Click the blue + button to add a new user and enter the following: Email Address: team@goconstellation.com, Access Expires: Never, Account Access Level: Admin. Click the "Send invitation" button. If you have any difficulty, please let us know and we can help walk you through it.

If you plan to use this keyword-rich domain as your main website, it can offer a ranking advantage — search engines often give some preference to domains that match search queries. However, if your intention is to use this domain as a secondary or side website, it would need its own dedicated SEO strategy and budget, as it would be treated as a separate entity by search engines. The most efficient approach for a secondary domain is to redirect it to the relevant page on your main site, consolidating SEO value without maintaining a second site.

Changes to your Google Ads campaign may not show immediate results due to a learning mode in Google Ads. It takes time for the system to adapt and optimize your campaign — give it a few days for the changes to take effect. When measuring success, set expectations for a full 30-day period for a comprehensive assessment of performance. Avoid making additional changes during the learning window; let the system settle before evaluating.

Google Ads includes a security feature that only allows users with emails from pre-approved domains to be invited. To authorize our domain: Log in to your Google Ads account with Admin access → Tools & Settings → Access and Security → click the Security tab → Allowed Email Domains → add "goconstellation.com" → return to the Users tab and invite the @goconstellation.com email. This must be done before an invitation can be sent.

If you're not using a tracking number, get the correct number from the client and use the Better Search Replace plugin to replace all instances of the broken number. Search and replace every format: (555) 555-5555, 555-555-5555, and tel:5555555555. If you're using a WhatConverts tracking number, log in to the client's WhatConverts account and test the number directly. If confirmed broken, escalate to CS/Ops to contact WhatConverts Support. Always test in an incognito window after any fix.

No — the "delay" is the WP Rocket caching plugin working as intended. The purpose of this caching plugin is to help your website load more quickly. What you're experiencing as a delay is some of the site content loading more quickly than the rest, improving overall speed and page speed scores recorded by Google. We do not recommend making any changes to this caching setup, because doing so will result in slower page loading times and hurt your website's performance in search rankings.

Don't panic. Companies like PicRights pursue copyright infringement claims on behalf of photographers, but receiving a notice does not necessarily mean you'll need to pay a large fee. The first step is to forward the letter or email to Constellation. We will investigate whether the image exists on your site, find out when it was added, and remove it if necessary. Copyright status may have changed since the time of use, and there may be legal or strategic reasons not to pay the fee outright.

Download the .html file sent to you via email. Open the file in your browser. Copy all the contents of the opened file. Paste the copied contents into your email signature settings. If you need assistance locating where to paste it in your specific email client, please reach out and we'll walk you through it.

Visit businessconnect.apple.com and create or log in to your Apple Business Connect account. Verify your business as required by Apple. Once verified, claim your listing, then go to Share Access → enter Constellation's Third-Party Partner ID: 1475586403318447104 → set role to Company Manager → send the invitation. Maintaining consistent business information across map listings is essential for strong local SEO.

When we create high-quality content for your website, our goal is for it to reach as many people as possible. By sharing content on social through our Essential Social Media service, we ensure your firm's messages are coordinated across multiple platforms. Consistency breeds familiarity, and familiarity breeds trust. Sharing website content on social also helps get it indexed more quickly and can attract backlinks, which strengthens your site's authority with Google.

Our email marketing service is aimed at keeping you top of mind for your previous, current, and potential clients. Each e-newsletter includes useful, shareable content — making it a great referral tool as well. The service includes two monthly value-driven emails with relevant legal content, positive reviews, and referral requests. Your emails also include: Holiday Greetings to keep your firm top of mind during festive seasons; New Content Promotion to ensure your latest articles reach subscribers; and Customized Firm News updated with tailored information specific to your practice.

The Essential Website is the most efficient way for Constellation clients to get a brand new, slickly designed, technically optimized law firm website. It includes your choice of design from our regularly updated library of law firm-specific site templates, complete customization with your branding and content, full development with multiple feedback points, and ongoing technical optimization and hosting. This service is included in our Scaling and Market Leader Plans, though it's not required if you're already happy with your existing site.