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I use a vanity number on my site. How does that work with DNI or call tracking?

We highly encourage the use of call tracking on the website as we see the ability to identify if a campaign is generating an ROI to be much more valuable than a vanity number. If you want to keep the vanity number on your site, there is a way we can still utilize the...

Is there any way for the call option to show our real number, but actually use the tracking number?

Yes. We can have the vanity number displayed as the text on the site, but when site visitors use the “Click-to-Call” option on their phone the number that would be dialed would be the call tracking number which would then forward to your office number. While this is...

The phone number displayed as my office number on the website would no longer be the same?

Correct. Visually on your website, the phone number would no longer be the same. It will be replaced with a call tracking number that would forward calls to your direct line. The call tracking number would have the same area code as your direct line.

What is DNI or call tracking and why should I use it on my firm’s website?

DNI stands for dynamic number insertion. This is when a new phone number is added to your site in order to track the source of each lead. This phone number would forward to your existing firm’s number, so that you receive calls as usual. Identifying where your new...

I received an email from Google Ads about a Policy Update, Destination Requirements, or something else. What does it mean and what do I need to do?

Recently, Google has been cracking down on ads and pop-ups on websites. They are sending these automated messages to anyone who has a Google Ads account. Have you ever visited a website (especially on your phone) where the page is so full of ads that you can barely...