Support Resources
Client FAQs & Guides
Detailed guides migrated from our client knowledge base.
Looking for quick answers? Visit our main FAQ page.
Can I set up automatic monthly payments? Yes, in fact, automated monthly payments are our standard. You can set up automated monthly payments via ACH transfer using this form or credit card using… How Can I Grant Access To My Google Business Profile (GBP)? Google Business Profile or GBP has become a great lead source, particularly for local leads. As part of our Local SEO strategy, we perform monthly GBP… How can I provide feedback during the site design process? We typically encourage our clients to use the Pastel tool directly when providing feedback on website mockups/designs. Pastel gives you the ability to… How can I review/edit any drafted content? If you need to review our proposed content or on-page optimizations, we will typically send you an editable Google document where you can make changes and… How can I track the leads with Constellation’s call tracking system? Even if you have a intake specialist or a CRM like ClioGrow, our DNI system can still be of high value to your business. Your calls that come through your… How can you dispute your LSA leads? Google Ads is accountable for providing you with valuable leads based on the information in your Google Business Profile. In a fair world, you shouldn’t… How current is keyword search data? We use the premier keyword data provider on the Internet, Ahrefs. This tool has the largest and most consistently updated database of keywords. It’s an… How do I find out what’s happening with my project? In addition to showing your website, ad, and SEO metrics, your client dashboard always contains a link to a list of deliverables that have been completed… How do you determine what keywords to target on our site? We have a few different methods to determine the best keywords for your market. All of our research begins by understanding your goals. This gives us… How do you determine what keywords to target? Our research begins with understanding your goals. Knowing who your ideal client is is critical to understanding what they might be searching for. With… How does DNI call tracking help to improve the overall performance of my marketing campaigns? When using DNI, we can track the calls that you are receiving due to your marketing efforts and pinpoint where they are coming from, whether it be organic… How Does DNI Work? DNI is the best way to know the performance and strong points of your campaign. Dynamic Number Insertion is the industry standard system to track the… How long does it take rank on the 1st page? Unfortunately, this is a classic quote “it depends” type of question. You can rank on the first page of Google for certain keywords in as little as a… How long will it take to get going? We start working as soon as we have your onboarding forms completed . After we receive your information, you’ll receive an invitation to Schedule a… How to Provide DNS Access In order to launch various marketing campaigns, we need access to your DNS provider. This is the company where you originally purchased your domain. No… How to Use the Calendar Scheduler Do You Want To Consistently Generate More Cases? Got 15 minutes? Let me review your current metrics and provide a forecast of your potential growth based… How to Use the Review Tool Do You Want To Consistently Generate More Cases? Got 15 minutes? Let me review your current metrics and provide a forecast of your potential growth based… How to whitelist your email To make sure you receive all of our emails, including performance-related emails, billing information, and more, you may need to whitelist our email… I already have a call tracking number on my website through Call Rail or another system. Why should I change, and how is Constellation’s system different? There are a number of benefits to switching to Constellation’s call tracking system, even if you are already using CallRail or something similar: Cost :… I have questions about the word choice, structure, or style of the content you’re creating. We are often asked about the choices we make with our content, from why we include certain subtopics to why we choose one word over another. Watch this… I received an email from a “Google Account Strategist” or “Google Account Manager” about my Google Ads Account – what should I do? To make a long story short, you can ignore these communications! Prior to the pandemic, Google Ads had a live Customer Support Center. This is no longer… I received an email from Google Ads about a Policy Update, Destination Requirements, or something else. What does it mean and what do I need to do? Recently, Google has been cracking down on ads and pop-ups on websites. They are sending these automated messages to anyone who has a Google Ads account.… I received an email from Google Ads about a Policy Violation, Destination Requirements, or something else. What does it mean? Most of these “policy violations” are related to terms such as “bankruptcy,” “injury,” “drugs,” or criminal defense. Google Ads implemented a policy in… I received an email from Google Ads asking for Advertiser Verification, how should I proceed? Google Ads randomly chooses accounts for business verification. If you have received this, the simple step-by-step is: Click on “Start verification” as… I received an email from Google Search Console about AMP issues, Mobile Usability, Unparsable Structured Data, Page Indexing, or another issue with my site. What does it mean and what do I need to do? First of all, don’t panic! We have a structured process to test and improve our client websites every single month. This includes utilizing the direct… I received an HTML file for my email signature, how can I install it on my Gmail account? Go to your Gmail inbox and click on the Gear icon at the top right of your screen Click on All Settings and then go to the General tab Scroll down until… I use a vanity number on my site. How does that work with DNI or call tracking? We highly encourage the use of call tracking on the website as we see the ability to identify if a campaign is generating an ROI to be much more valuable… I want to send an e-newsletter. How do I get started? The first step in starting with a newsletter or email marketing is to fill out the newsletter form located in our onboarding center . We use our Launchpad… Introduction to Launchpad We’d like to introduce you to Launchpad, your marketing command center. It’s a central location where you’ll be able to view your metrics, deliverables,… Is there any way for the call option to show our real number, but actually use the tracking number? Yes. We can have the vanity number displayed as the text on the site, but when site visitors use the “Click-to-Call” option on their phone the number that… Now that you host my website, can I cancel my old hosting provider? While we do host your website with all of its files, some hosting providers have other services that you might be using like: – Email Hosting – Domain… Overview of Deliverables Do You Want To Consistently Generate More Cases? Got 15 minutes? Let me review your current metrics and provide a forecast of your potential growth based… Overview of Leads & Opportunities Do You Want To Consistently Generate More Cases? Got 15 minutes? Let me review your current metrics and provide a forecast of your potential growth based… Overview of Metrics Do You Want To Consistently Generate More Cases? Got 15 minutes? Let me review your current metrics and provide a forecast of your potential growth based… The phone number displayed as my office number on the website would no longer be the same? Correct. Visually on your website, the phone number would no longer be the same. It will be replaced with a call tracking number that would forward calls… What Are The Benefits Of Having A ChatBot? The ChatBot tool is the easiest way to provide 24/7 accessibility to your potential clients! These are some of the benefits of having the ChatBot on your… What does my social media include? We create and schedule eight posts per month. Four posts will be “site posts” linking back to new content we’ve created on your website Four posts will be… What is a mockup? A mockup is the initial design of your new website. We provide mockups during the early stages of the website development process in order to get your… What is DNI or call tracking and why should I use it on my firm’s website? DNI stands for dynamic number insertion. This is when a new phone number is added to your site in order to track the source of each lead. This phone… What is included in the “SEO” portion of my marketing strategy? Each level of our marketing program includes an SEO package. But what does that mean, what type of SEO work are we doing on a continual basis? All of our… What type of content do you create, and how does the content creation process work? Each month, we create at least 1,000 words of new, keyword-optimized content for your website. This is in addition to social media content (for those who… What types of images or assets should I provide for my new website? As we design your new or updated website, it is helpful to have recent, high-quality photos and image assets. This might include headshots of you and your… What will you be doing for me on a monthly basis? Our core activities will revolve around putting your website in a position to win the top search terms in your market. This includes everything we… What’s a good page length to rank on Google? The current number espoused by many of the marketing ‘gurus’ out there is around 1,000 words. That comes with a big caveat. It turns out that each search… What’s a good search volume for a keyword? Throughout our work with you, you’ll see us presenting keywords along with a metric called Volume. This simply means that the search term we’re looking at… When can I expect results? It’s difficult to predict results with specificity because there are many factors at play. However, we would encourage you to review our Services page .… Why would we want to pursue a keyword like “X County Court” when our goal is people who are looking for an attorney? We’re always going to start with the most specific terms that will lead to your ideal clients. This typically includes either lawyer or attorney in the… Will DNI/call tracking lead to issues like inconsistent directory listings which can have a negative effect on search engine rankings? Call tracking, when done correctly, will not have a negative impact on NAP (Name, Address, Phone number) consistency and your local SEO. Dynamic numbers… Will people who have already become clients call the call tracking number and be falsely counted as new leads? No. Our system can recognize when a phone number as called in before and tags that number as “repeat caller” instead of a “first time caller.” One of the… Will the mobile number on my site stay the same? Will people be able to call my mobile number via the website? Yes, the mobile number listed on your site will stay the same. Site visitors will be able to see it and call it. We would change only the main phone… Your Guide to Constellation Marketing’s Chatbot We’re proud to offer an AI chatbot service for our clients. This is the easiest way to provide 24/7 accessibility to your potential clients, without… Your Guide to Constellation Marketing’s Essential Social Media Constellation’s Essential Social Media package is a valuable tool for not only building trust and engaging with your audience, but also driving traffic…