How Does DNI Work?

DNI is the best way to know the performance and strong points of your campaign.

Dynamic Number Insertion is the industry standard system to track the source of your leads. It works by changing the phone number on your marketing channels depending on how the lead found you. After the lead clicks on your phone number, the call will be forwarded to your office number.

By using DNI, you’ll be able to know if your Ads campaign is performing better than your Ads campaign, or if leads are getting to your site via your Yelp profile or thanks to Organic results.

Feel free to talk to our Client Strategy team if you have any questions!

Patrick Carver

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Consistently Generate More Cases?

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Patrick Carver

Do You Want To
Consistently Generate More High-Value Cases from the Internet?

Our clients average 178 leads per month and we can help you, too!

Schedule a FREE Consultation

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How does DNI call tracking help to improve the overall performance of my marketing campaigns?

When using DNI, we can track the calls that you are receiving due to your marketing efforts and pinpoint where they are coming from, whether it be organic search, your Google Business Profile, or your advertising campaigns. With that information, we can match the...

Will people who have already become clients call the call tracking number and be falsely counted as new leads?

No. Our system can recognize when a phone number as called in before and tags that number as “repeat caller” instead of a “first time caller.” One of the key metrics that we look at to measure success is first time callers, as our #1 priority is to bring in new...

I already have a call tracking number on my website through Call Rail or another system. Why should I change, and how is Constellation’s system different?

There are a number of benefits to switching to Constellation’s call tracking system, even if you are already using CallRail or something similar: Cost: We cover the cost of the tracking numbers, forms, and lead attribution system. CallRail is not an enormous cost, but...

Will DNI/call tracking lead to issues like inconsistent directory listings which can have a negative effect on search engine rankings?

Call tracking, when done correctly, will not have a negative impact on NAP (Name, Address, Phone number) consistency and your local SEO. Dynamic numbers are configured in such a way that they have no effect on NAP consistency.

How can I track the leads with Constellation’s call tracking system?

Even if you have a intake specialist or a CRM like ClioGrow, our DNI system can still be of high value to your business. Your calls that come through your marketing channels will be tracked inside our state-of-the-art CRM called Launchpad. Here you will be able to...