What is included in the “SEO” portion of my marketing strategy?

Each level of our marketing program includes an SEO package. But what does that mean, what type of SEO work are we doing on a continual basis?

All of our work is aimed at optimizing your presence on search engines, particularly Google.

This includes our monthly content and the work we do to build and optimize your website. “SEO” as listed in our product offerings, however, is made up of a few specific tasks: on-page optimization and off-page optimization.

On-page optimization consists of running a page on your site through a tool called Surfer in order to compare it against similar successful pages. We then make changes to your page based on this analysis — this could entail adding or subtracting word count, changing the keyword density, adding headings, and more.

We do this on a monthly basis with a focus on targeting high-value keywords that have yet to make it on the first page.

Off-page optimization is a broad term for link building. Since the start of Google’s algorithm, links have played a large role in ranking content. We utilize a variety of link building types and methods. Here are some of the most common you’ll see in our work:

Guest posts and link insertion both refer to ways of obtaining links back to your website from other quality websites, thus boosting your site’s “authority” in the eyes of Google. These are high-quality links, and we build two each month.

Citations refers to the creation of profiles for you or your firm on external sites like AVVO, Yelp, and others. We have a master list of these sites and add 25 citations each month. Again, this helps build your perceived “authority” for Google and other search engines.

Outstanding link building is a reference to links that have been built, but are not being ‘seen’ by Google. For links to count towards your overall authority, they need to be visible. Google’s crawlers are amazingly powerful, but they don’t catch everything.

Outstanding link building is our process to make sure you get credit for every single link that is pointing to your site. We identify links that have been built, but not crawled and indexed and apply a strategy to fix that. This process helps Google see the full picture and increase your visibility in search results.

Patrick Carver

Do You Want To
Consistently Generate More Cases?

Got 15 minutes? Let me review your current metrics and provide a forecast of your potential growth based on our client results.

Patrick Carver

Do You Want To
Consistently Generate More High-Value Cases from the Internet?

Our clients average 178 leads per month and we can help you, too!

Rated 5 Stars by Attorneys

Featured On

Get Free Access to the Law Firm Marketing Strategies That Are Too Good to Share Online

What does my social media include?

We create and schedule eight posts per month. Four posts will be site posts linking back to new content we've created on your website Four posts will be "curated" posts (relevant news items, positive reviews, infographics, etc.). The specifics of these posts depend on...

What do I need in order to send a monthly newsletter?

If you do not already have a newsletter system such as Mailchimp or Constant Contact, we will set up an account for you and manage the design of a newsletter template (in addition to managing ongoing monthly content). If we are setting up a new account from scratch,...

How current is keyword search data?

We use the premier keyword data provider on the Internet, Ahrefs. This tool has the largest and most consistently updated database of keywords. It’s an essential tool in our work. Generally speaking, keyword data is going to be less than 30 days old. There are...

How do I find out what’s happening with my project?

In addition to showing your website, ad, and SEO metrics, your client dashboard always contains a link to a list of deliverables that have been completed in the previous month AND a list of deliverables that we’re working on in the current month. Check out this quick...