Overview of Metrics

We highly encourage the use of call tracking on the website as we see the ability to identify if a campaign is generating an ROI to be much more valuable than a vanity number. If you want to keep the vanity number on your site, there is a way we can still utilize the...

Yes. We can have the vanity number displayed as the text on the site, but when site visitors use the “Click-to-Call” option on their phone the number that would be dialed would be the call tracking number which would then forward to your office number. While this is...

Correct. Visually on your website, the phone number would no longer be the same. It will be replaced with a call tracking number that would forward calls to your direct line. The call tracking number would have the same area code as your direct line.

DNI stands for dynamic number insertion. This is when a new phone number is added to your site in order to track the source of each lead. This phone number would forward to your existing firm’s number, so that you receive calls as usual. Identifying where your new...