I received an email from Google Search Console about AMP issues, Mobile Usability, Unparsable Structured Data, or another issue with my site. What does it mean and what do I need to do?

First of all, don’t panic! We have a structured process to test and improve our client websites every single month. This includes utilizing the direct feedback that Google Search Console provides. We use a whole suite of tools to continually improve your performance.

You’re going to get automatic notices like this in the future – and we receive them too – but don’t let them worry you.

We’ve been optimizing some sites for over two years and still haven’t achieved a perfect score on some of Google’s mobility, speed, and Lighthouse tests. Their own site doesn’t get a perfect score.

It’s not for a lack of effort, but some of the items they prescribe are incompatible with other recommendations they make elsewhere.

It’s our position, and this is echoed by other professionals in our industry, that the Google tests are often not the best judge of performance. Google will do things like ding you for having ‘scripts’ on the website, even though the script is for their Analytics tool.

We certainly use these and they can provide valuable insight, but we also utilize other tests like Ahrefs Audit, Pingdom, GT Metrics, and others. Bottom line is that we have you covered and are dedicated to making your website perform as a best-in-class resource.

Patrick Carver

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Patrick Carver

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How do you determine what keywords to target on our site?

We have a few different methods to determine the best keywords for your market. All of our research begins by understanding your goals. This gives us insight into your ideal clients and what they are searching for. From there, we’ll conduct a comprehensive review of...

How can I review/edit any drafted content?

We typically send an editable document to you with the proposed content, on-page optimization, etc. that you can add feedback/make changes directly within the document. You can also email us with any feedback/edits you would like made to the document. Please also feel...

How can I provide feedback during the site design process?

We typically encourage our clients to use the Pastel tool directly when providing feedback on website mockups/designs. Pastel gives you the ability to make comments directly within the link and point out any specific areas needed to address in the design process!

How to whitelist your email

To make sure you receive all of our emails, including performance-related emails, billing information, and more, you may need to whitelist our email domain. Gmail 1. Click the cog icon in the top-right corner, and then Settings 2. Click on Filters and then Create a...

Can I set up automatic monthly payments?

Yes, we welcome clients to set up automated monthly payments via ACH transfer or credit card. Reach out to our operations team if you’d like to get started with this.