What is DNI or call tracking and why should I use it on my firm’s website?

I have questions about the word choice, structure, or style of the content you’re creating.

We are often asked about the choices we make with our content, from why we include certain subtopics to why we choose one word over another. Watch this quick video for answers to our most common content questions!

How does DNI call tracking help to improve the overall performance of my marketing campaigns?

When using DNI, we can track the calls that you are receiving due to your marketing efforts and pinpoint where they are coming from, whether it be organic search, your Google Business Profile, or your advertising campaigns. With that information, we can match the...

Will people who have already become clients call the call tracking number and be falsely counted as new leads?

No. Our system can recognize when a phone number as called in before and tags that number as “repeat caller” instead of a “first time caller.” One of the key metrics that we look at to measure success is first time callers, as our #1 priority is to bring in new...

I already have a call tracking number on my website through Call Rail or another system. Why should I change, and how is Constellation’s system different?

There are a number of benefits to switching to Constellation’s call tracking system, even if you are already using CallRail or something similar: Cost: We cover the cost of the tracking numbers, forms, and lead attribution system. CallRail is not an enormous cost, but...

Will DNI/call tracking lead to issues like inconsistent directory listings which can have a negative effect on search engine rankings?

Call tracking, when done correctly, will not have a negative impact on NAP (Name, Address, Phone number) consistency and your local SEO. Dynamic numbers are configured in such a way that they have no effect on NAP consistency.

What is DNI or call tracking and why should I use it on my firm’s website?

Do You Want To
Consistently Generate More Cases?

Do You Want To
Consistently Generate More High-Value Cases from the Internet?

I have questions about the word choice, structure, or style of the content you’re creating.

How does DNI call tracking help to improve the overall performance of my marketing campaigns?

Will people who have already become clients call the call tracking number and be falsely counted as new leads?

I already have a call tracking number on my website through Call Rail or another system. Why should I change, and how is Constellation’s system different?

Will DNI/call tracking lead to issues like inconsistent directory listings which can have a negative effect on search engine rankings?

What is DNI or call tracking and why should I use it on my firm’s website?

Do You Want ToConsistently Generate More Cases?

Do You Want ToConsistently Generate More High-Value Cases from the Internet?

I have questions about the word choice, structure, or style of the content you’re creating.

How does DNI call tracking help to improve the overall performance of my marketing campaigns?

Will people who have already become clients call the call tracking number and be falsely counted as new leads?

I already have a call tracking number on my website through Call Rail or another system. Why should I change, and how is Constellation’s system different?

Will DNI/call tracking lead to issues like inconsistent directory listings which can have a negative effect on search engine rankings?

Do You Want To
Consistently Generate More Cases?

Do You Want To
Consistently Generate More High-Value Cases from the Internet?