If you need to review our proposed content or on-page optimizations, we will typically send you an editable Google document where you can make changes and add comments directly to the document.
However, we recommend keeping edits to a minimum. All of our content is specifically crafted with SEO and your average website visitor in mind.
This means we write content that speaks to your average website visitor — a layperson — not legal briefs that you’d share with colleagues! On the SEO side, this may mean that we use keywords or terms that aren’t exactly what you’d use, but they are what people are searching for on Google.
In the early days of your campaign, we understand that you may have edits to our content! We welcome you to provide a little “style guide” that we can share with our content team. For example, if you want us to refer to your firm in a certain way, or you prefer that we use “DWI” instead of “DUI”…
Please also feel free to schedule a meeting with our Client Services team to discuss content needs if necessary.