When using DNI, we can track the calls that you are receiving due to your marketing efforts and pinpoint where they are coming from, whether it be organic search, your Google Business Profile, or your advertising campaigns.
With that information, we can match the source data with the clients you converted in order to see which channel drove the most conversions and revenue.
This helps us make smarter decisions on where to invest your marketing dollars. It also gives you a concrete picture of your return on investment instead of relying on your gut or a feeling of how the campaign is performing