We’re always going to start with the most specific terms that will lead to your ideal clients. This typically includes either lawyer or attorney in the search. Those queries are great, but they aren’t the whole picture.
When people search for an attorney, the query described above is usually not their first search, it’s their last. We also actively try to build your visibility when they first start searching as well. This way, you are getting in front of potential clients earlier, when they have question. If you can prove your value early in their search process, the more likely you are to get the client.
If you ever have a question about the rationale for targeting specific queries, we’re more than happy to explain or find a suitable alternative.