Why would we want to pursue a keyword like “X County Court” when our goal is people who are looking for an attorney?

We’re always going to start with the most specific terms that will lead to your ideal clients. This typically includes either lawyer or attorney in the search. Those queries are great, but they aren’t the whole picture.

When people search for an attorney, the query described above is usually not their first search, it’s their last. We also actively try to build your visibility when they first start searching as well. This way, you are getting in front of potential clients earlier, when they have question. If you can prove your value early in their search process, the more likely you are to get the client.

If you ever have a question about the rationale for targeting specific queries, we’re more than happy to explain or find a suitable alternative.

Patrick Carver

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Patrick Carver

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What does my social media include?

We create and schedule eight posts per month. Four posts will be site posts linking back to new content we've created on your website Four posts will be "curated" posts (relevant news items, positive reviews, infographics, etc.). The specifics of these posts depend on...

What do I need in order to send a monthly newsletter?

If you do not already have a newsletter system such as Mailchimp or Constant Contact, we will set up an account for you and manage the design of a newsletter template (in addition to managing ongoing monthly content). If we are setting up a new account from scratch,...

How current is keyword search data?

We use the premier keyword data provider on the Internet, Ahrefs. This tool has the largest and most consistently updated database of keywords. It’s an essential tool in our work. Generally speaking, keyword data is going to be less than 30 days old. There are...

How do I find out what’s happening with my project?

In addition to showing your website, ad, and SEO metrics, your client dashboard always contains a link to a list of deliverables that have been completed in the previous month AND a list of deliverables that we’re working on in the current month. Check out this quick...