What’s a good search volume for a keyword?

Throughout our work with you, you’ll see us presenting keywords along with a metric called Volume. This simply means that the search term we’re looking at is searched X number of times per month. It’s not perfect, but it does provide us with a powerful advantage when determining what we should target.

This question isn’t black and white. There are search terms which exist that are highly targeted and lucrative, but may not have that many searches per month. But, if a smaller number of higher-quality leads works best for you, then we may focus on those lower-volume searches.

Alternatively, your business may focus on volume and need to target terms that are searched more often. During the onboarding process, we work to understand these nuances about your firm and put you in the best position possible to achieve your goals.

Patrick Carver

Do You Want To
Consistently Generate More Cases?

Got 15 minutes? Let me review your current metrics and provide a forecast of your potential growth based on our client results.

Patrick Carver

Do You Want To
Consistently Generate More High-Value Cases from the Internet?

Our clients average 178 leads per month and we can help you, too!

Rated 5 Stars by Attorneys


Featured On

Get Free Access to the Law Firm Marketing Strategies That Are Too Good to Share Online

How do you determine what keywords to target on our site?

We have a few different methods to determine the best keywords for your market. All of our research begins by understanding your goals. This gives us insight into your ideal clients and what they are searching for. From there, we’ll conduct a comprehensive review of...

How can I review/edit any drafted content?

We typically send an editable document to you with the proposed content, on-page optimization, etc. that you can add feedback/make changes directly within the document. You can also email us with any feedback/edits you would like made to the document. Please also feel...

How can I provide feedback during the site design process?

We typically encourage our clients to use the Pastel tool directly when providing feedback on website mockups/designs. Pastel gives you the ability to make comments directly within the link and point out any specific areas needed to address in the design process!

How to whitelist your email

To make sure you receive all of our emails, including performance-related emails, billing information, and more, you may need to whitelist our email domain. Gmail 1. Click the cog icon in the top-right corner, and then Settings 2. Click on Filters and then Create a...

Can I set up automatic monthly payments?

Yes, we welcome clients to set up automated monthly payments via ACH transfer or credit card. Reach out to our operations team if you’d like to get started with this.