Throughout our work with you, you’ll see us presenting keywords along with a metric called Volume. This simply means that the search term we’re looking at is searched X number of times per month. It’s not perfect, but it does provide us with a powerful advantage when determining what we should target.
This question isn’t black and white. There are search terms which exist that are highly targeted and lucrative, but may not have that many searches per month. But, if a smaller number of higher-quality leads works best for you, then we may focus on those lower-volume searches.
Alternatively, your business may focus on volume and need to target terms that are searched more often. During the onboarding process, we work to understand these nuances about your firm and put you in the best position possible to achieve your goals.