Main takeaways:
- Breaking the Growth Ceiling: Relying solely on referrals and word of mouth can only take a law firm so far. To meet financial goals and ensure predictable revenue, law firms must invest in marketing strategies that go beyond referrals.
- Navigating Increasing Competition: As the number of lawyers grows, the competition for visibility online and in search engine results intensifies. Investing in marketing is essential for standing out in a crowded market.
- The Importance of Smart Marketing Investment: Avoid past mistakes by choosing marketing strategies that deliver results. With the right approach, law firms can ensure they see a return on investment and grow sustainably.
Join Patrick Carver, CEO of Constellation Marketing, in this episode of The Optimized Law Firm Podcast, where he dives deep into the importance of continuing marketing investments in 2025. Discover why referral-based marketing has its limitations and how strategic marketing can help law firms scale effectively.
Patrick explores the current competitive landscape and the role of emerging technology, like AI, in reshaping consumer behavior. He offers practical advice for avoiding common marketing pitfalls, ensuring a higher return on investment, and setting your firm up for success.
Timestamps:
- Breaking Through the Growth Ceiling and Making Smarter Investments
- Understanding and Navigating Increased Competition in Legal Marketing
- Avoiding Common Marketing Mistakes and Ensuring ROI
Transcription:
00:00:06:21 – 00:00:39:07
Speaker 1
Welcome to another episode of the Optimize Lawfare podcast, where we help you build a more profitable and enjoyable law firm. I’m your host, Patrick Carver, and I’m the owner of Constellation Marketing, so we’re going to dive right into it. I’m excited to talk about this because it’s echoes or mirrors. A lot of the conversations I have with new potential clients, and it’s basically going into kind of the overall justification for marketing and why specific types of marketing I think are much better than others.
00:00:39:07 – 00:00:59:01
Speaker 1
So we are going to talk about why lawyers should continue to invest marketing in 2025, how they can go about doing that in a way where they are not going to repeat past mistakes and how they can do a better job making sure having a higher probability that they will get a return on investment from those marketing efforts.
00:00:59:03 – 00:01:32:22
Speaker 1
So to kick things off, I want to just briefly touch on, you know, what what’s the justification, right, for investing in marketing, period? Because a lot of lawyers are going to be able to build good practices, just the referrals, just the referrals, word of mouth, you know, being in the right place, right time, friends, family, etc.. But what I’ve found is that the financial goals of a lot of law firm owners don’t match up with the capabilities of what referral marketing can can bring, right.
00:01:32:22 – 00:01:54:10
Speaker 1
And word of mouth. And so we’re going to cover kind of what that looks like or why, why, why there’s a ceiling to that. And then we’re going to go into, you know, really why you should still be continuing to invest in marketing and how to do it. The right way to make sure you get the best are why for the money you put in.
00:01:54:10 – 00:02:20:26
Speaker 1
But not not only that that, you know, you’re you’re doing it in a way that is relatively frustration free so that you don’t have some of the same mistakes that a lot of law firms make. When I talk to them, they’ve gone down the wrong path As far as wrong strategies worked with companies that don’t don’t really accomplish anything for them and ends up being, you know, a big, huge point of attention.
00:02:20:26 – 00:02:43:19
Speaker 1
So let’s get into I’m going to go through these kind of one by one. There’s basically four reasons why I still recommend investing in marketing in 2025. So the first one is what I call the growth ceiling. And the idea here is that if you want to meet your financial goals, you generally need to do something beyond waiting for referrals.
00:02:43:19 – 00:03:06:10
Speaker 1
And I’m not the type of person that is, you know, saying that you need to grow at all costs. And in fact, there’s we were the wide spectrum of of law firm owners. Some of them are hyper obsessed with growth and we like to cater to those people, but also we love catering to the folks who, you know, just want to just want to do better.
00:03:06:10 – 00:03:36:01
Speaker 1
They don’t they don’t want to deal with a lot of those headaches, that referral marketing, you know, brings with unpredictable revenue streams. And so whatever your financial goal is or whatever your idea in terms of a good amount of revenue and the way you acquire that revenue referrals alone are generally not going to get you there. They are going to get you quite a ways.
00:03:36:03 – 00:03:59:13
Speaker 1
But because of the unpredictability and the challenges of repeating that or scaling that, you’re you’re going to be in a bit of a roller coaster pattern where, you know, some months are going to be great while others are going to, you know, leave you scrambling essentially, and you’re then kind of coasting off of those really good months. But all of the work is coming in there.
00:03:59:13 – 00:04:30:21
Speaker 1
It’s concentrated. And then you have these these other months that are really light. And so it’s it’s not a good look. It’s not a good look for a number of reasons, obviously. Number one, the financial stress of having those months where it’s unpredictable, that is tremendously taxing. I know this, you know, obviously for my my own experience as a business owner is that, you know, when you start to see money not coming in, it’s panic inducing.
00:04:30:21 – 00:05:04:21
Speaker 1
And with lawyers, especially small, small law firm owners, it’s every month really is is kind of wondering like, will you know, will we get to the goal of what I want or will we get to that to get to that plateau up to that level that’s going to pay for pay for all my expenses, pay for our staff, and ultimately help me add profit on top of that so I can start building wealth and it’s you know, it’s it’s extremely stressful.
00:05:04:24 – 00:05:38:12
Speaker 1
And this really can affect a lot of practical matters as well, from you being able to run a good business. Because when you don’t have that predictable revenue, you’re not able to really hire when you need to. It’s it’s challenging to plan and all of anything, anything that you want to plan in the future, you know, is is going to largely be contingent on can you pay for it and whether or not you’re getting a reliable stream of of clients in.
00:05:38:12 – 00:06:10:28
Speaker 1
And so if you are, you know, maybe maybe you’re getting a reliable share of clients, but it’s at this this certain plateau you really don’t you know it’s it’s frustrating and you know and the cure for this is getting to a place where you basically have more work than you can handle and that you start to be able to be more discriminating about the cases you get, which ultimately, you know, can can help you increase your fees.
00:06:11:01 – 00:06:36:18
Speaker 1
It smooths out those months, those roller coaster months so that you’re just not living month to month and and having a lot of that stress. If you are on the other end of the spectrum and you know, you’re all about growth and you know, you’re at a place that you’ve you know, this is a really common scenario with our clients is that, you know, they built a good business.
00:06:36:20 – 00:07:02:20
Speaker 1
Typically that’s going to be anywhere from, you know, 150000 to 300000 or 4000, kind of depending on how many attorneys you have in the structure and types of practice areas that you’re going to be focused on. And those people have built a good reputation that they’ve got referrals coming in, but they’re at that point where they want to grow.
00:07:02:22 – 00:07:25:26
Speaker 1
They you know, they’ve they’ve kind of maxed out those existing channels and they want to start to grow. And the problem there is, you know, you are you can’t really turn up the dial on referrals, so you’re going to have to look for other ways to increase those people, bring people into your orbit who do not already know who you are.
00:07:25:26 – 00:08:03:07
Speaker 1
And so if you want to break through that $300,000 barrier and get up to half a million 750,000 $1,000,000, you’re going to have to do some other things to consistently bring new people in that into your orbit that are outside of your friends and family and and your existing referral network. So now we, you know, kind of understand that no matter if you’re looking to just kind of improve your business, make it a better lifestyle business or you want to grow, you need outside sources, right?
00:08:03:07 – 00:08:32:09
Speaker 1
So to get through that growth ceiling, need the outside sources. Another big reason that you want to invest in 2025 and beyond is that kind of a two, two parter here is that competition is growing and times are changing in terms of consumer behavior. So let’s tackle the competition part first. So according the American Bar Association, over the past decade, there have been about 41,000 new lawyers.
00:08:32:09 – 00:09:12:06
Speaker 1
And so on face value and compare to actually compared to historical markers, you know, that’s the it’s not that much compared to other parts of history in terms of the total growth of the legal industry. That being said, there are still more lawyers than there ever have been. There’s over over 1,300,000 lawyers in the United States. And even though those, you know, the lawyer growth numbers have, you know, let’s say, kind of plateaued or like the growth rate has slowed down.
00:09:12:06 – 00:09:37:10
Speaker 1
So it’s not like, you know, they’re just the market is getting overwhelmed with new lawyers and all of those people are coming in and looking for market share. So regardless of that, the thing that I would point out here is that I believe that there is a huge proliferation of marketing agencies who are offering services to law firms.
00:09:37:10 – 00:10:19:21
Speaker 1
So I think compared to ten years ago or 20 years ago, you know, there really weren’t that many folks out there who specialized in marketing for law firms. And, you know, I am in the space. And so a recent calculation I did, I found over 90 niche specific marketing agencies for law firms and what this means is that, you know, with more people out there, there’s more competition, there’s more more of your colleagues are are have come to the conclusion that to compete they need a marketing agency.
00:10:19:25 – 00:10:51:03
Speaker 1
And so this has a increasing competition effect on on the landscape as it is. And so with more people out there, there’s more money going into ads, there is more competition in the search results. So what used to be something that maybe you could do it yourself or you could do it with a local marketing agency who doesn’t really specialize in in law firms, I think has really changed.
00:10:51:03 – 00:11:25:26
Speaker 1
And I think it’s much harder to get results. And the level of competition is is increasing not just in big markets and really competitive practice areas. It’s kind of, I think, increasing everywhere because now you have a generation who has grown up understanding that to get clients, it’s no longer about the Yellow Pages. And I came from from the point of view or the the experience of, you know, growing up with my dad, who’s a criminal lawyer.
00:11:25:28 – 00:11:51:28
Speaker 1
And, you know, I remember when that was a point, that was a discussion, right. Was whether or not they advertised in in Yellow Pages. And that was still very much a thing. It was very much the infancy of the Internet where legal directories were sure to pop up. Basically, nobody knew how to, you know, utilize search engine optimization or marketing and ads and stuff like that.
00:11:52:00 – 00:12:13:11
Speaker 1
So it was very much the, you know, kind of blue ocean opportunity there. And I think even now where my dad’s been practicing for 50 years and, you know, kind of on the the tail end of his career, I mean, he’s fully bought in on the idea that Internet marketing is the, you know, a valuable thing. And it’s something that he’s going to have to compete in.
00:12:13:11 – 00:12:36:25
Speaker 1
But, you know, that came over a period of time, right? He it was a it was an evolution. And now I think about the folks who are, you know, have graduated from law school in the past five or ten years who have grown up with the Internet. There’s just, you know, a totally different mindset of of what they need to do to acquire cases.
00:12:36:25 – 00:13:02:07
Speaker 1
And I think it’s much more native or natural for for them to understand that the way people are getting their law lawyers a lot of the time are going to be getting on the Internet and searching for a lawyer. And so, yeah, so I believe overall the competition has increased. Now, when I talk about times are changing with this as well.
00:13:02:10 – 00:13:47:16
Speaker 1
What I’m referring to is that I predict changing consumer behavior over the course of this year and into next year. And this is primarily related to the prevalence of AI and specifically A.I. in search engines and answer engines and ways that people, especially the younger generation, are beginning to consume information. So to be totally candid, we don’t know and I don’t certainly don’t know what the rest of the year holds and into the future, because we’re starting to see chats about search, perplexity, search being used more.
00:13:47:16 – 00:14:23:21
Speaker 1
We’re starting to see Apple in these other areas like Google are incorporating AI into search results, into Alexa into all of these these avenues. And so people are we’re starting to see some some softening of Google’s dominance on search. And so not only are you know, I think people are are getting answers in a different way. And right now it appears that, you know, still the majority of people out there are using Google.
00:14:23:21 – 00:14:49:15
Speaker 1
They’re you know, the early adopters are really the ones using these these elements. But I don’t anticipate that’s going to be forever. And we’re already starting to see these search tools, these l m search tools like search quality start getting a little bit of market share. It’s not an enormous amount, but I think this is going to progress very, very rapidly.
00:14:49:17 – 00:15:12:06
Speaker 1
And at the end of the year, it’s going to look very different. And so on face value, you could look at overall market share of Google and say, well, you know, they have 90% of the search market or something like that. But, you know, that is absolutely true. But I think increasingly, as more people adopt this, you’re going to see a rapid change.
00:15:12:09 – 00:15:41:12
Speaker 1
They see the potential of a rapid change very quickly. And so we’re heavily investing in looking at optimizing for low end. So search basically search experience optimization. And I predict that, you know, there will be a lot of change with how people are finding those answers and finding lawyers. And basically you need to be nimble and prepare for this as we move forward for for the rest of the year.
00:15:41:12 – 00:16:13:08
Speaker 1
And so a big part of being on top of this is, I think, investing in smart marketing companies who are kind of leading on the on the understanding of this and developing strategies around how to get clients like yourself into those positions. So as these times are changing, I think the big winners here are going to be those who stay agile and invest in the right marketing channels and I’ll talk about this a little bit more in reason number four.
00:16:13:08 – 00:16:35:03
Speaker 1
But the the basic idea of what I would consider the right marketing channel is, is the one that’s going to produce. All right. For you. So as you were developing your marketing strategy, I think it all it should continue to be an evolution. I don’t I think things like I said are going to change by how much I don’t quite know yet.
00:16:35:03 – 00:17:13:18
Speaker 1
And so that’s why it’s really important to stay agile, be open to investing in new channels, but also always be running it through your own, your own buy box or your own kind of, you know, metrics as far as what what is worthwhile in terms of producing return on investment for your business. So the third reason why I think you should invest in marketing is that with the right mentality and going in with a certain amount of learning, you can avoid past mistakes.
00:17:13:20 – 00:17:47:22
Speaker 1
So, you know, whenever I talk about marketing, it’s you can’t talk about it without discussing the elephant in the room, which is previous marketing failures and the scenario that is extremely common that I learn about or it comes into my my purview is that you basically the the law firm owner that I’m talking to who works with one five, ten marketing agencies and it just never worked.
00:17:47:22 – 00:18:23:07
Speaker 1
They were never able to get attributable cases or enough attributable cases from those marketing efforts to to make it worthwhile. And, you know, there’s always some some common threads here for, you know, what people experience in a big one is being overpromised and under-delivered. And it’s, you know, this kind of links back up to point number two. With that, there’s been this enormous proliferation of marketing agencies for law firms.
00:18:23:07 – 00:18:49:26
Speaker 1
And so everybody is looking for a competitive edge in terms of of selling. Right. And so they’re going to make huge promises. And often something breaks down. Either they are just openly, you know, on the scammy side, right? They just are going in with no real intention. I tend to think that’s that’s, you know, the minority in the in the agency space.
00:18:49:28 – 00:19:17:16
Speaker 1
But they do exist 100%. I think what’s more common is that people don’t they over promise not really knowing if they can actually deliver that it’s more of a hopeful, hopeful thing that they’re going to be able to get you the results that you want and they think they can do it. But then in practice, it fails for, you know, inexperience or, you know, a variety of reasons.
00:19:17:19 – 00:19:53:18
Speaker 1
And and so, you know, it it really it’s it’s frustrating. I get it. And it’s you know, you can it can really make you, you know, not interested in getting involved with marketing period. Right. Because of how much, you know, distaste you have for, you know, talking with people and going through this multiple times, potentially not only losing a lot of money, but I think one of the big things that I see is most frustrating is just the time lost going in, getting, you know, all hyped up.
00:19:53:21 – 00:20:20:28
Speaker 1
Somebody comes in and promises, you know, makes a lot of promises. And then in the end, you know, you ultimately see over a year or something that you’re really nothing’s coming in. And, you know, you spend all this money, they’ve you know, they’ve made all these promises or said, hey, just wait. Just be patient, be patient. And then by the end, they almost blame you because you know something?
00:20:20:28 – 00:20:50:07
Speaker 1
It must be something on your end, Right. And that’s not the way. Good, good agencies do it. And so, you know, when you’re thinking about this, you want to make sure you have a good understand between gimmicks and sustainable systems. So you want to make sure that the people who are doing your marketing are have proven experience in the exact space that you’re in.
00:20:50:07 – 00:21:18:29
Speaker 1
So they have experience working with your practice area, proven results, proven return on investment. And if you if you do that, then that’s about 90% of avoiding those past mistakes is really just finding people and making sure that they have the exact type of experience that you need. Now there that doesn’t eliminate it, right? Does it eliminate your risk?
00:21:19:01 – 00:21:48:26
Speaker 1
But by doing that, you’re going to have a much higher probability of getting a good, good return on investment. So the other part of this is that you shouldn’t let past mistakes dictate future decisions. There is basically you’re losing an opportunity cost if you don’t champion your marketing or have it as a priority within your your legal practice.
00:21:48:28 – 00:22:16:00
Speaker 1
And by not having this mentality of being scorned or feeling, you know, frustrated, you have to just, you know, kind of think about it like what I would call like the strikers mentality. And so I put forward or Striker as a soccer player and, you know, you take a lot of shots, right? And it’s easy to get down on yourself after missing a handful, especially in like high, high leverage situations.
00:22:16:03 – 00:22:36:06
Speaker 1
And, you know, and so you can easily, you know, putting yourself in the can of, you know, this is so frustrating. I’m just like, I’m just not going to shoot anymore. I’m just going to pass from now on. But, you know, the great strikers are the ones who keep keep getting at it. They learn from it. They keep evolving.
00:22:36:13 – 00:23:02:15
Speaker 1
And even within the context of a game, they will keep shooting because if they can get one at the 90 minute mark, that can be be the game winner. And so I think about that as it relates to this, that, you know, if you’ve had those bad experiences, really take some time to be self-reflective about what went wrong in the previous attempts.
00:23:02:15 – 00:23:28:27
Speaker 1
And I say self-reflective because I do think there’s a component of collaboration here in partnership. And so, yes, there are bad marketing companies, plenty of them, right? I’ll be the first to admit it. And but at the same time, if you go in and write somebody a blank check and then never talk about, have you done this before, basically you’re not doing your due diligence.
00:23:28:29 – 00:23:56:12
Speaker 1
You know, it’s that’s a problem. Right. And, you know, I think it’s it’s healthy and valuable to take some level of ownership with that and think about what went wrong, write those things down. So that you have something of a framework or is talking to a real estate today and they they call there’s the buy box right. Like when they see those those things that all align, they know that that you know, it meets all of the criteria.
00:23:56:12 – 00:24:17:07
Speaker 1
Okay, They’re going to go buy that house. And that’s kind of the same here is finding those those things that you can lean on and look for to know that it’s going to be a good not only marketing agency, but it’s a good type of strategy that is going to give you a good probability of of a strong return on investment.
00:24:17:07 – 00:24:41:17
Speaker 1
So there are a few questions you can ask. You know, in terms of before investing in any marketing approach. You know, I like to, you know, tell people, ask how many times they’ve done that before, ask them to show real case studies, ask them to show or talk about kind of like what’s the average so that you can hear what you know, what like what the spectrum is.
00:24:41:17 – 00:25:13:01
Speaker 1
So that it’s not just you asking, Hey, have you done this before? And they’re like, Yeah, we’ll show you our top three case studies right? Well, you may be missing out on the 50 other examples of times when they weren’t successful in getting ROI. And so, you know, you want to just think about like if somebody was, you know, what are some of the good questions that people have asked you, you know, before utilizing your services?
00:25:13:04 – 00:25:40:16
Speaker 1
Those are the same things you want to ask. You don’t need to be an expert at marketing to make a an expert level decision right. And make a good decision for your firm. All right. So one last thing I’ll add there is, you know, red flags that you should look for when evaluating marketing partners. Number one, if they are overpromising right.
00:25:40:18 – 00:26:13:15
Speaker 1
That it seems too good to be true. It likely is, because, you know, it’s it’s it’s competitive. There’s especially when it comes to strategies like SEO, it takes time of advertising kind of a different animal. And so the biggest thing is you want to see repeatable, proven results on more than one occasion. You also want to think about if they’re switching strategies very often or they’re trying to give you a lot of different things would be would be a red flag.
00:26:13:17 – 00:26:41:19
Speaker 1
And you know, but I think I’ve mostly covered this in other ways throughout this discussion. So I’ll just keep that brief and and move on to the fourth reason why investing in marketing is a great idea is that, you know, with the sound plan and there’s really a high probability that you will earn a return on investment. So I’m giving you some different things to think about why you need to be investing, right?
00:26:41:19 – 00:27:16:09
Speaker 1
If you want breakthrough, you know your your, your revenue levels, how to prevent mistakes, things like that. So if you get through this point, then you want to think about, you know, you want to think about what’s a what’s the best way to ensure that you you have a high probability of earning your return on investment. And so for me, this is focusing on a proven system that or a proven set of strategies that drives measurable results.
00:27:16:09 – 00:27:50:01
Speaker 1
And so I’m going to speak from my personal experience as an agency owner and working with 85 plus law firms on what we see works, the caveat that I will give you here is that it isn’t a one size fits all approach. However, the folks that I see consistently winning who are working with us and working across the landscape with other marketing agencies, these are the most common things that they make a priority in their marketing lineup.
00:27:50:03 – 00:28:20:21
Speaker 1
I have I can’t tell you how many times I’ve seen people coming in peddling, you know, video marketing or social media or, you know, podcasts or these different strategies. And they they bring them to our, you know, in front of me because somebody pushing them as, you know, something that’s going to be, you know, low cost deliver, high quality clients and they’re all going to be ready to pay the maximum rate.
00:28:20:21 – 00:28:51:23
Speaker 1
And it’s just not realistic. And so the things that work for us that we’ve utilized over ten years and we’ve seen, you know, validated over and over again, when we look at all of the lead data and also client acquisition source data, attribution data, we typically see about 70% of all new clients and leads coming in are going to be a byproduct of organic search.
00:28:51:26 – 00:29:22:13
Speaker 1
So SEO is the strategy tied to that? We then see another about 10 to 15% coming from advertising. Now this can skew if you are, you know, obviously spending a ton on advertising and nothing on SEO. But generally even with advertising, we see SEO being a more dominant piece of that, that puzzle and having a great website is kind of the thing that brings it all together.
00:29:22:13 – 00:29:51:19
Speaker 1
So you have these two strategies on top with a, you know, a complimentary or foundation on top of, of the website being being a foundation. Right? And so these are this is the trio of things that I promote and discuss with every single law firm owner. And so I won’t get into all of the individual parts of, you know, kind of what what the proportion is or the right formula for for different law firm owners.
00:29:51:20 – 00:30:24:03
Speaker 1
I’m going to talk about, you know, I’m going to use this as kind of the the overall formula that I see among the the most effective law firm marketing agencies out there. You know, and I consider as well, you know, one in the in the discussion and maybe not at the top yet but getting there. And so these you know, these three things, it’s tough to go wrong if you if you do them correctly.
00:30:24:03 – 00:30:57:04
Speaker 1
Right. And so and these strategies have been really the key the foundation to what has enabled us to grow as a business. And we have some very real results that demonstrate the clear return on investment that these three things are able to generate. And so we follow our retention rate on a monthly basis, and our average retention over all of 2024 was 98.7 out of 85 clients.
00:30:57:04 – 00:31:30:15
Speaker 1
And so a tremendously high retention rate in the primary reason for that is return on investment. So the the thing to keep in mind is that we are using SEO and advertising to generate a return on investment. More often than not for our clients, which leads to satisfaction and ultimately our retention rate. And we believe that we estimate that we’ve helped add over $30 million in ROI over the past couple of years for our law firm clients.
00:31:30:15 – 00:31:56:15
Speaker 1
And so, you know, to extrapolate this, what you want to look for, right, is you want to do one or both of these things. I would recommend both. And you want to find providers who have a demonstrated track record of effectiveness with both of these. And so they’re they’re able to guide you through what a good SEO campaign looks like.
00:31:56:18 – 00:32:22:06
Speaker 1
What would a good ad campaign looks like? And, you know, basically what what are the what’s the industry standard for a website, right? It doesn’t have to be exceptional. But when I say you having a great website, I mean it’s functional, it loads quickly. It meets Google’s criteria for responsiveness. It does. You know, it basically just it is a decent website that can perform all of the functions.
00:32:22:08 – 00:33:07:04
Speaker 1
And if you invest in those two things and you continue to evaluate the performance of those over the course of a year, So we’ll say 90 day intervals, it’s it’s a very high probability that you will be able to earn a good return on investment from that. Now, of course, you have to be diligent about how much you’re spending and then learning and following up are holding these holding folks accountable by looking at those metrics on a monthly basis, but without any prior market knowledge, you are you’re going to be able to tell how many cases were brought in, how much you spent.
00:33:07:06 – 00:33:42:11
Speaker 1
And it’s not meeting the return on investment, it’s not generating that. Then you need to be asking questions. Okay, what’s going on? What, how, what, what’s the timeline that we think we’ll be able to get a return investment? What do we need to be doing different? Those are those type of probing questions are, you know, going to help you and help shape the experience you have with a marketing agency and kind of push them into understanding that you are someone who really values ROI and that you were going to hold them accountable.
00:33:42:13 – 00:34:03:08
Speaker 1
We do this automatically because we think this is the best way to service clients and sooner or later, if you’re not making money with us, then you’re going to leave, right? So that’s why it’s such a priority for us. But you can take this exact same mindset and same structure that we do where we have a once a month call with our clients.
00:34:03:08 – 00:34:29:21
Speaker 1
We go through and we do reconciliation about you give us a list of clients you got and we will show you exactly which ones are attributable to our marketing efforts. And so there’s never any gray area or confusion about did our marketing efforts actually generate a return on investment for you? And so it’s that same mentality that you want to take in in your business.
00:34:29:23 – 00:34:57:12
Speaker 1
All right. So I think that’s where we’ll wrap it up for today. And, you know, just as a recap, we’re talking about, you know, why invest in marketing, period. And the reasons that you want to or that that are that are the reasons you want to keep investing in marketing. 2025. Number one, you’re not going be able to meet your growth goals without doing something outside of referral marketing.
00:34:57:15 – 00:35:27:16
Speaker 1
Number two, competition is growing and the search landscape is also changing. Number three, you can avoid a lot of past mistakes and get good gains. If you do some self-reflection, you take advice about what you know, what you need to improve or what what you can learn from past marketing experiences. If you if you do that, then you’re setting yourself up for Reason #4, which is that you stand to get a high probability of earning a return on investment.
00:35:27:16 – 00:35:57:27
Speaker 1
If you follow all these steps. So think about it from this perspective. I don’t want you to do marketing just for marketing sake. I want you to do it. It’s with the mindset that this is about predictable, predictable financial growth. The reality is that there is a big cost of inaction here, that waiting another year or waiting months to to jump in here can mean hundreds of thousands, if not millions of dollars in future revenue for you.
00:35:57:27 – 00:36:21:29
Speaker 1
So I encourage you to take positive step forward by starting to do your due diligence, asking around, asking for recommendations and taking some of this information and applying it to your own situation. But of course, if you ever need any help, please reach out to me. Patrick@goconstellation.com or just GoConstellation.com We’d be more than happy to take a look at what you’re term of marketing efforts or what you’ve done in the past.
00:36:22:01 – 00:36:32:01
Speaker 1
Happy to give free advice with no strings attached. So thanks. And I hope this was valuable and that you have a extraordinarily profitable 2025.
