Steps to Getting a Martindale-Hubbell Peer Rating

Dec 13, 2023

Patrick Carver

Hi, I’m Patrick Carver / CEO of Constellation Marketing

I hope you enjoy reading this.
If you want my team to just do your marketing for you, click here.

Martindale-Hubbell is a renowned legal directory and rating service that has been a mainstay in the legal community for nearly 150 years.

Since its establishment in 1868, it has evolved into a comprehensive resource for lawyers and clients seeking legal expertise. The significance of Martindale-Hubbell lies in its ability to provide reliable information about attorneys’ skills, experience, and ethical standards.

A critical feature of Martindale-Hubbell is its peer review ratings process, which allows attorneys to be evaluated by their fellow lawyers and judges. A high peer rating validates an attorney’s competence and ethics, opens doors to new opportunities, and establishes them as a trusted authority in their practice area.

In this article, we unveil essential steps attorneys need to take to secure a coveted Martindale-Hubbell peer rating. Discover how these accolades elevate your professional standing and strengthen your law firm.

Understanding the Martindale-Hubbell Rating System

Let’s begin by discussing the nuances of the peer review rating process and why it’s crucial to your legal career.

What is a Martindale-Hubbell Peer Rating?

A Martindale-Hubbell peer rating is a prestigious acknowledgment of a lawyer’s professional standing within the legal community. It reflects their legal knowledge, ethical standards, and competence as evaluated by other attorneys and judges.

This peer review rating system is a hallmark in the legal industry, offering a credible and comprehensive assessment of an attorney’s capabilities. A high Martindale rating signifies legal expertise and adherence to the highest ethical standards, making it a coveted recognition in the legal profession.

Explanation of the Rating System

The Martindale-Hubbell Peer Rating system meticulously evaluates lawyers based on two key factors: legal ability and ethical standards.

Legal ability encompasses a lawyer’s expertise, experience, and accomplishments within their practice area. Ethical standards evaluate an attorney’s adherence to professional conduct, integrity, and reliability.

Upon completion of the review process, attorneys earn one of the following Martindale-Hubbell peer ratings:

  1. AV Preeminent Rating: The pinnacle peer rating given to attorneys exhibiting the utmost professional excellence in legal expertise, communication skills, and ethical standards
  2. Distinguished Rating: An excellent rating for lawyers with substantial experience, widely respected by their peers for professional achievements and ethical standards
  3. Notable Rating: Awarded to attorneys acknowledged by many of their peers for having strong ethical standards in their practice

The History and Credibility of Martindale-Hubbell

In 1868, Martindale-Hubbell originated as one man’s vision to furnish businessmen with the address of a trustworthy law firm in every U.S. city. From its humble beginnings as a basic directory, Martindale-Hubbell has become a prominent global network, boasting over one million lawyers. It now encompasses a diverse portfolio of websites and tools crafted to facilitate connections between lawyers and those seeking legal services.

Martindale-Hubbell’s peer review rating system pioneered a new era of evaluating attorneys based on their colleague’s perspectives, revolutionizing the way legal excellence is recognized. Today, the information services company remains an indispensable guide for attorneys and clients.

Why Are Peer Review Ratings Important for Your Legal Career?

Securing a peer rating—through esteemed platforms like Martindale-Hubbell—yields substantial benefits for attorneys because they are a powerful testament to who you are and what you stand for. The impact on client trust is profound, as prospective clients often rely on these ratings as indicators of competence.

Other lawyers also rely on Martindale-Hubbell peer review ratings to help make decisions when seeking legal referrals in different regions or practice areas.

John J. Joseph, Managing Attorney of Joseph & Joseph Co., LPA, reveals, “Whenever our firm looks for an attorney to assist us or our clients in a different jurisdiction, we always turn to Martindale-Hubbell to find the best-qualified attorneys.

“It never fails us because we are able to find the attorneys that local attorneys would recommend. Likewise, we receive many referrals from other attorneys who have found us on Martindale-Hubbell. It is the best known and trusted name in the legal community.”

Eligibility and Criteria for Peer Review

Securing a Martindale-Hubbell peer review entails understanding the eligibility and criteria for receiving this prestigious recognition.

Who is Eligible?

To attain a Martindale-Hubbell peer review rating, attorneys must meet basic eligibility requirements, including being a licensed attorney and having a profile on Martindale.com. If you don’t have a profile, you can easily create one to start the process.

The next step involves initiating the Martindale peer nomination process. While a subscription is not mandatory, subscribers gain streamlined access to the peer reference nomination Tool, which facilitates the process.

Key Criteria for Evaluation

Five criteria shape the evaluation of an attorney’s professional abilities in the Martindale-Hubbell ratings process. Reviewers assign scores from 1 to 5 in five categories:

  • Legal knowledge
  • Analytical capabilities
  • Judgment
  • Communication ability
  • Legal experience

Lawyers may provide additional written feedback as a part of the review. This approach ensures a detailed evaluation of their peer’s overall professional competence.

The Step-by-Step Process to Obtain a Rating

Explore the detailed steps that pave the way to securing a high attorney rating and establishing yourself as an esteemed professional in the legal industry.

Registration and Application

Access the Peer Reference Nomination Tool

Utilize this tool to gather and submit your peer references, enabling Martindale-Hubbell to email them the questionnaire for rating your professional abilities. Contact their customer support team at 800-526-4902 or [email protected].

The company will need the following details from you:

  • Name
  • Law firm’s name
  • Email address
  • Martindale-Hubbell subscription status (a subscription is not mandatory)

Compile and Submit Your Peer References List

When you receive the peer reference nomination tool link, assemble your list of peer references. While the minimum requirement is 18 references, consider nominating 20-25 attorneys or judges acquainted with your legal proficiency. Judges may not be chosen as peer references in CT, GA, NJ, or SC.

Key Considerations

While searching for each peer reference, you may find that some individuals don’t appear in the search results. Peer references must be listed on Martindale.com; otherwise, you won’t be able to include them on your list.

If someone is absent from the search results, visit Martindale’s website to check if their name is displayed differently (e.g., Rick Jones vs. Richard C. Jones). Unlisted attorneys can submit their information by clicking “Submit a Basic Profile.”

If a peer reference is not listed or lacks a current email address, follow these steps:

  • Email Martindale with the attorney’s name and website link if the email address is publicly available online.
  • Have the attorney or judge contact the information services company to provide their current email address.

After compiling your 18+ peer references, submit the list to initiate the peer review.

The Peer Review Process

Attorneys increase the likelihood of getting responses by implementing specific tactics, a topic we explore in this section.

Connecting with Your Peer References

Lawyers boost their chances of securing a rating when they connect with their references after submitting their list. Contact them about the upcoming email from Martindale and ask if they can provide a review. This does several things:

  • It tells them to watch for the email, meaning they will be less likely to accidentally delete it.
  • It prompts them to check their spam folder if they don’t see the message.
  • If they still don’t receive the email, they can contact Martindale and ask them to resend it.

How the Peer Review is Conducted

After Martindale emails your references, they allow at least two weeks for them to respond. Following this period, they will update you on the status, either sharing the results of your review or offering the chance to submit more names, if needed.

Individual peer reviews are posted on attorney’s profiles on Martindale.com and Lawyers.com within 24 hours of a reference’s submission. Once enough reviews are gathered, Martindale calculates the rating score and notifies you of your achievement.

Enhancing Your Chances of a Favorable Rating

Similar to the steps for increasing the likelihood of receiving peer reviews, you can take certain actions to receive more positive ratings.

Building a Strong Legal Profile

Building a robust legal profile is instrumental in securing favorable Martindale-Hubbell peer review ratings. To enhance your legal profile and maximize the impact of these reviews, employ these five strategies:

1. Complete and Update Profile Information

Ensure your profile on attorney directories—including powerhouses like Martindale-Hubbell—is comprehensive and up-to-date. Add details about your practice areas and professional background.

2. Highlight Achievements

Share your accomplishments and accolades. Emphasize your expertise in specific fields to reinforce your standing in the legal community.

3. Collect and Display Client Testimonials

Ask for positive client reviews that can be displayed on your profile. Client reviews boost credibility and complement peer reviews.

4. Share Continuing Legal Education (CLE) Participation

Highlight your commitment to ongoing professional development by listing your participation in relevant CLE programs, reinforcing your dedication to staying updated on legal developments.

5. Optimize Your Online Presence

Beyond attorney directories, ensure your online presence is optimized. A well-maintained website and active engagement on professional platforms contribute to a positive image, influencing peer reviews and client trust.

This holistic approach enhances your chances of receiving favorable peer review ratings in prominent attorney directories, amplifying your presence in the wider legal community.

Networking and Reputation Management

Building solid connections within the legal community and maintaining a positive professional image increase the likelihood of receiving glowing reviews and elevate your overall standing as an attorney.

Importance of Networking

  1. Community Recognition: Participating in legal events, seminars, and professional organizations enhances your visibility within the legal realm. Peers are more likely provide positive reviews when they recognize your contributions and involvement.
  2. Referral Opportunities: Networking opens doors for referrals, creating a community of colleagues who may later become references. Referral relationships positively influence peer reviews, reflecting a collaborative professional standing.
  3. Knowledge Exchange: Engaging with peers allows for exchanging legal insights and experiences, benefiting everyone involved.

Managing Online and Offline Reputation

  1. Online Presence: A healthy online presence reinforces your expertise and often produces more favorable Martindale ratings.
  2. Ethical Conduct: Upholding high ethical standards in online and offline interactions is crucial. Consistently adhering to ethical guidelines contributes to a positive reputation.
  3. Thought Leadership: Establishing yourself as a thought leader through publications or legal forum contributions impacts your reputation. Peers are more likely to provide favorable reviews to recognized authorities in a specific legal field.

Maximize the Power of Your Martindale-Hubbell Peer Rating

Leverage the prestige of your Martindale-Hubbell rating by incorporating strategic marketing and networking techniques. Here are five impactful ways to highlight your rating:

  • Printed communications
  • Professional announcements
  • Internet applications
  • Radio and TV advertisements
  • Business cards and resumes

When sharing your attorney ratings for advertising purposes, adhere to Martindale’s guidelines to ensure the appropriate use of your rating across these channels.

Maintaining and Improving Your Rating

Maintain and improve your Martindale-Hubbell peer review rating over time by consistently demonstrating legal excellence and upholding ethical conduct.

Consistent Professional Development

Stay abreast of legal developments through continuous education and professional development. Attend relevant seminars, webinars, and conferences to enhance your knowledge.

Engage in Ethical Practices

Uphold the highest ethical standards in your practice. Adhering to ethical guidelines is crucial for your professional conduct and positively influences future peer reviews.

Active Networking

Remember to develop new relationships within the legal community continuously. Participate in legal events, join organizations, and engage in discussions to build a positive reputation among your peers.

Seek Client Feedback

Don’t forget to ask for client reviews and encourage them to provide testimonials. Positive client experiences contribute to a well-rounded professional profile and positively impact peer reviews.

Contribute to Legal Publications

Establish yourself as a thought leader by contributing articles to legal publications, enhancing your overall professional standing.

Promptly Respond to Inquiries

Timely and effective communication is essential. Quickly respond to inquiries from Martindale-Hubbell and peers after the review process, demonstrating your professionalism.

Encourage More Peer Recommendations

Seek more recommendations from peers who will attest to your legal abilities. Peer endorsements add credibility to your profile and contribute to your overall rating by Martindale-Hubbell.

Use Feedback for Improvement

Take constructive feedback seriously and use it as an opportunity for improvement. Strive to address all areas for growth identified through the process.

Stay Informed About Martindale-Hubbell Guidelines

Regularly review and adhere to guidelines for the peer review process, ensuring the legitimacy of your rating.

Our Thoughts on Martindale-Hubbell

Martindale-Hubbell is a renowned legal resource, distinguished for its high-traffic attorney directory. This platform offers paid and free directory profiles and services like lead generation and growth opportunities.

Being featured in Martindale-Hubbell’s esteemed lawyer directories amplifies a firm’s visibility and helps attract new clients. This comprehensive directory is an invaluable resource due to its peer review ratings, which add a layer of distinction, further solidifying the platform’s importance for attorneys seeking to improve their credibility.

How Constellation Marketing Can Help You

Martindale-Hubbell peer review ratings play a pivotal role in shaping your career, and their effectiveness is maximized when they are part of a comprehensive legal marketing plan.

At Constellation Marketing, we prioritize transparency, effective communication, and, above all, helping you secure more high-value clients. Thanks to our expertise in search engine optimization (SEO), website development, social media management, content creation, and more, we are skilled in tailoring digital marketing strategies that align with your specific goals.

Constellation Marketing Case Study

The Law Office of Paul Black recently invested in our services, including SEO optimization and content strategy, which yielded remarkable results. He now achieves first-page rankings for over 150 lucrative keywords, attracts over 2,000 visitors from Google every month, and generates more than 100 high-quality leads monthly.

Combining Peer Ratings and Digital Marketing for Success

In the realm of legal recognition, a Martindale-Hubbell peer rating is a long-standing beacon of professional excellence that reflects attorneys’ legal knowledge and ethical skills. This prestigious rating—coupled with a robust legal marketing plan—is a powerful catalyst for visibility, client attraction, and career advancement.

If you’re ready to elevate your marketing efforts and attract more high-value clients, reach out to us today. We’re here to guide you through every step with support in navigating the complexities of legal marketing. Let’s start this transformative journey together—your success always takes center stage at Constellation!

Patrick Carver

Do You Want To
Consistently Generate More Cases?

Got 15 minutes? Let me review your current metrics and provide a forecast of your potential growth based on our client results.

Share This