Most firms don't have a marketing problem they can see. They have one they can't. Answer four questions and we'll show you the monthly gap between your intake and firms competing for the same cases.
The benchmark reflects typical monthly inquiry volume and inquiry-to-client rates for firms in your practice area that actively invest in search visibility and intake — adjusted for your firm size and market. It's drawn from performance ranges across law firms investing in marketing, blended with published legal intake research on call answer rates and speed-to-lead conversion.
To keep it honest: we use your average case value, not an inflated one, and the estimate assumes only that you could win more of the cases already being searched for in your market — not that every firm should hit the top of the range. It's a directional estimate, not a guarantee. The full breakdown replaces these benchmarks with your actual market data.
We'll run your firm through the same audit and send back a one-page breakdown — your visibility, your competitors', and the three fixes with the fastest payback. No pitch deck, no discovery call required.
Estimates only. All figures produced by this calculator are directional estimates based on the inputs you provide and generalized benchmarks. They are hypothetical illustrations, not measurements of your firm's actual performance, and not a projection, promise, or guarantee of results. Individual results vary based on market, competition, case mix, budget, and execution.
Benchmark sources. Benchmarks reflect typical performance ranges for law firms actively investing in search visibility and intake, adjusted for practice area, firm size, and market, and are informed by published legal-industry intake research. They do not represent the results of any specific firm and are updated periodically.
Informational purposes only. This tool is provided for general informational purposes and does not constitute legal, financial, accounting, or professional advice. Use of this calculator does not create a client or agency relationship with Constellation Marketing.
No compensation for results shown. No firm was compensated to appear in or influence benchmark figures. Constellation Marketing is a digital marketing agency; we have a commercial interest in the services this tool relates to.
© Constellation Marketing · Atlanta, GA · Privacy Policy · Terms of Use