Using Video to Grow Your Practice

May 21, 2024

Patrick Carver

Hi, I’m Patrick Carver / CEO, Constellation Marketing

I hope you enjoy listening to this podcast.
If you want my team to just do your marketing for you, click here.

Main takeaways: 

  1. The Importance of having a Client-Centric Approach.
  2. Embracing Video Marketing to  generate leads and establish a strong personal connection with potential clients before they even contact him.
  3. Automation is  necessary for scalability, ensuring the firm’s long-term sustainability and growth.

Welcome to The Optimized Law Firm Podcast where we talk about how to run a more profitable and enjoyable law firm. 

I’m your host Patrick Carver and I’m the owner of Constellation Marketing. We help hungry law firm owners transcend seven figures and gain total ROI clarity with their marketing. I’m thrilled to be joined today by John Khosravi, he’s a Leading Educator For Immigration Lawyers, Publisher at the Immigration Lawyers Toolbox® Magazine and Managing Attorney at JQK Immigration Law Firm. 

We’re here to talk about his how immigration law firms can grow and specifically how video as impacted his business. 

Timestamps:

John’s Background and Law Firm Growth
Timestamp: 00:01:05 – 00:03:33

Challenges and Strategies in Immigration Law
Timestamp: 00:03:34 – 00:09:06

Impact of Video Marketing for Law Firms
Timestamp: 00:09:07 – 00:18:10

Advice and Tips for Lawyers on Video Marketing
Timestamp: 00:18:11 – 00:47:27

Transcription:  

00:00:05:20 – 00:00:32:01

Patrick Carver

Alright, so welcome to the Optimized Law Firm podcast where we talk about how to run a more profitable and enjoyable law firm. I’m your host, Patrick Carver, and I’m the owner of Constellation Marketing. We help hungry law firm owners transcend seven figures and gain total clarity on their ROI with marketing. So I’m thrilled to be joined today by John cos Ravi said that right.

 

00:00:32:03 – 00:01:01:03

Patrick Carver

All right, all right, get one for one. So he’s a leading educator for immigration lawyers. He is a publisher at the Immigration Lawyers Toolbox Magazine, and he is also the managing attorney at JK UK Immigration law firm. So we’re here to talk about really how his immigration law firm has grown, how others can grow, and specifically how video has impacted his business.

 

00:01:01:09 – 00:01:04:20

Patrick Carver

So, John, thanks so much for joining today.

 

00:01:04:23 – 00:01:13:27

John Khosravi

I appreciate it. Thanks for having me on the kind words. Yeah, let’s jump into it. I love talking about the immigration law itself and the practice of immigration law and the business side of it as well.

 

00:01:13:29 – 00:01:28:16

Patrick Carver

Awesome. Well, tell us a little bit about yourself. I know you’ve got you know, I mentioned a couple of those things in the intro, but you know what? All you have going on and, you know, in the immigration space and yeah we’re here more.

 

00:01:28:18 – 00:01:48:04

John Khosravi

So you have to have a big fro focused. I started practicing immigration law so we help consumers. People are getting married. People are starting their own businesses and doing investments. I’m sorry, hearing a Facebook back and forth at Facebook being being having to not try to shout it out. But so we have families that are married couples, investors with extraordinary ability.

 

00:01:48:04 – 00:02:07:24

John Khosravi

A lot of fun. So that interesting stuff, you know, the cool immigration categories that are, you know, more happy, if you will. And after years of doing this, especially the Trump administration, it became more and more difficult, especially because I was a full solo with no staff at the time where I’m like, you know what? Let me help other people do this fight and get it in, because I just do everything myself, say too much.

 

00:02:08:01 – 00:02:26:03

John Khosravi

And through that I started a business, the business group where I train other immigration lawyers to enter the field and get better and learn aspects of it that they weren’t familiar with. And through that process, I hired start hiring space to edit videos myself and stuff, and I was doing marketing. I hired editing team, I learned how to manage a team and I’m like, Oh, this isn’t as scary as I thought it was.

 

00:02:26:11 – 00:02:48:26

John Khosravi

So then I built out my firm too, and now I have these two companies and employees running, and then now I’m trying to juggle two companies, the ones that it’s a new skill that you have to do. Elon Musk There’s four or five companies I should go to, but we’ll see. So that’s why I’m doing business. The business how the immigration lawyers can better immigration lawyers and consumers to get their loved ones and themselves to the U.S. and all the opportunity that our country has.

 

00:02:48:28 – 00:02:53:03

Patrick Carver

That’s awesome. Why did you choose immigration to start with?

 

00:02:53:05 – 00:03:12:09

John Khosravi

I did. It kind of chose me. I just was looking for a job and I eventually immigration law, I needed some guy and I came in and I was like, Oh, this is pretty neat. So I get to deal with people on a one on one basis is always individual that people coming. I always really need the person who’s going to lead their country and go to a new land is always an adventurous person and a courageous person.

 

00:03:12:09 – 00:03:33:13

John Khosravi

It’s very difficult to make that switch. A lot of it is like studying and analyzing and figuring out pieces to a puzzle, so it satisfies that aspect of myself in the way I’ve designed my firm. I don’t need to be at any place, any time. So it’s fully virtual. It’s been before the pandemic. Fully virtual now allows me my life goal is that was my kids go a little bigger to travel the world and practice law at the same time.

 

00:03:33:16 – 00:03:51:16

John Khosravi

And so it’s a perfect practice area for doing that. I mean, there’s some immigration laws that go to court or go to board that kind of stuff. But for me, it’s all this stuff is done by email, mail, phone call, that kind of stuff. So my location has the matter. And so we’re just kind of I developed a business that fits my lifestyle.

 

00:03:51:18 – 00:04:04:14

Patrick Carver

That’s awesome. And did you were you always entrepreneur oriented? Did you always want to start your own law firm, or how did that come to be too, where you you went out and you put your own shingle up.

 

00:04:04:16 – 00:04:24:23

John Khosravi

As a kid? I naturally was like that was like selling things that had extra of all that kind of stuff. So I was always there when I had like baseball cards out, sell like the bad ones. So the kids were like, I’d go to high school and buy stuff and, you know, jack up the price. I tried to sell that kind of stuff, but but once I practice law school, I kind of lost.

 

00:04:24:23 – 00:04:50:13

John Khosravi

I just wanted to work with somebody and stuff like that. But when I started at that firm, John was really nice. Hire me and teach me the ropes. But then I wanted to then, you know, the entrepreneur aspect and just a level of type of service I wanted to give was different from what that motto was. Most law firms kind of like, you know, they get the case, they hand it off to a paralegal and they don’t want to communicate the client at all because it takes a lot of time for a lawyer to interact with the client constantly, especially if they’re nervous of stuff they have work to do.

 

00:04:50:13 – 00:05:06:03

John Khosravi

But I always like to be there, whatever the client wanted. So they had my cell phone. They call me and talk with me and they could calm down, not go to sleep. And I worried. That’s always been just personally important to me, just having experiences that we all have where you go to doctors and the doctor says hi and a nurse comes in.

 

00:05:06:03 – 00:05:26:17

John Khosravi

The doctor, then, you know, gives you a bill, or maybe their billing person does and by name you visit a doctor, but there’s no doctor in the process and that always defended me. And I say, you know, if I, if I have a professional career, I want to do it differently. So, you know, the firm’s workflow is really good and service, But at the level of like, yeah, they call this intermediately immediately, Let’s get this case done immediately.

 

00:05:26:17 – 00:05:39:18

John Khosravi

Let’s be there whenever they need a Saturday morning to talk. We could do it in a consultation or in 7:08 p.m. a night. Something happens, you know, I could text me and stuff. I want to do that. And most lawyers in immigration laws don’t get annoyed at that. They hate that. But I go, I had the patience for it.

 

00:05:39:18 – 00:05:56:03

John Khosravi

I like it. It satisfies my internal need, like, you know, helping people, all that kind of stuff. And so, yeah, let’s create a firm based on that. And the reviews show them selves. All the comments are always so positive and nice about the actual clients that people who didn’t hire me and they get annoyed of the consultation fee.

 

00:05:56:03 – 00:06:11:24

John Khosravi

We had those Oh my bad reviews are, Hey, this guy has a consultation fee and like, why would you leave a battery for that? You know, my client. But all the positive reviews, which are like, oh, 200 now I’ll talk about how I was available for the day and help them journey, shepherd them through this complicated process.

 

00:06:11:27 – 00:06:35:18

Patrick Carver

Yeah, I mean, that’s super impressive. And I think, you know, you kind of preempted what I was going to ask and ask because one of the things I noticed kind of looking at your background is, you know, you’ve won a lot of awards and and just feedback, right? Just like you mentioned, with the number of reviews about clients as fashion and I wanted to ask before we get into some of the video stuff, what you know, what do you think?

 

00:06:35:18 – 00:06:49:13

Patrick Carver

And you talked about some of the elements, but what do you I mean, what do you think separates a good immigration law firm from others in terms of client experience and really how that relates to growing the business?

 

00:06:49:15 – 00:07:12:28

John Khosravi

You know, there’s actually just knowing the law is complicated law spending a lot of time studying and be aware of it, not to mess things up because delays unexpectedly and then it’s just caring about people not looking at it like just another, you know, number that’s coming in, which happens in every professional. So they’re doing volume and, you know, just just saying no, drawing the line.

 

00:07:12:28 – 00:07:27:04

John Khosravi

Maybe you get a lot of cases. They say no to seven because your plate is too full so that you don’t ruin the experience for the people. So there’s losses that you endure when you do a model like this and spending too much time in a case with costs, the cases can be less productive and less value to it.

 

00:07:27:10 – 00:07:42:19

John Khosravi

Or I take on too many cases. Some stretch stands so each person gets hit with it and does give me time to do it. Continue education as well. So the key is you take a financial hit, but it’s it’s not even it hits investments like taking the money I would have got from that investing in and paying off ten years from now.

 

00:07:42:19 – 00:07:59:22

John Khosravi

So by like, you know, maybe making less money right now or spending more time with a client right now, it’s going to create more and more clients where later on we have a team that train them in the right way, we can handle more and make more income. So it’s a long term investment and it’s long. It’s, you know, thinking long term or short term, you know, and that’s really about it.

 

00:07:59:22 – 00:08:17:08

John Khosravi

You know, ten years from now, what’s going to happen if we keep this model going, even though in the short term it’s making less money? How will it pay off in long term? And it’s a gamble, just like when you invest in buying a house or a stock and stuff like that. But you know, this phrase has been around forever.

 

00:08:17:11 – 00:08:35:00

John Khosravi

But I heard Beyonce on stage saying, if I’m going to bet on somebody, I want to bet on myself. And when I heard that, I said I got to quit my old firm because at the end day, I’m going to bet on what I’m doing in the things that I have and I think are true. And I can’t do that someone else’s firm because it’s always either they’re not going to institute it, it’s going to be partial or I do listen to someone else.

 

00:08:35:00 – 00:08:48:07

John Khosravi

I can’t do it the way I want. I really believe in this and whether it makes money or not, I want to practice law this way because that things the correct way to do it, because I’m in the business of helping people and I got to do it the right way. And you know, it works. It works out as a good bet.

 

00:08:48:08 – 00:09:06:19

John Khosravi

I made. Then there’s all the headache and troubles learning how to manage a business that’s separate from law. That’s what my experience is going to last two or three years. But the level of service and the marketing that came on their own pretty naturally over time. I’ve never short time that management stopped. I was kicking a screaming. I didn’t want to do it because I thought how much headache you be.

 

00:09:06:25 – 00:09:25:19

John Khosravi

But actually when I started, it’s very exciting. A new skill to learn, so very enthusiastic about it now. But it took ten years for me to give it and want to do it, and now I’m like, I should do this. Five or six years earlier, I would have been more successful and reach my ideal goals faster. But I was afraid of hiring and the fear of like, you know, just having employees is just scalar.

 

00:09:25:19 – 00:09:40:26

John Khosravi

It’s a feeling. So and I talk with a lot of firms and I feel so low, like people who are like 20 people, 40, 50 people, and all of them would say, Oh, I remember those days was so great. I sometimes wish I was back to those days, right? No sameness up to me. And I’m like, Well, maybe I should keep it like this.

 

00:09:40:28 – 00:09:57:28

John Khosravi

But especially when the pandemic have been on my list. If I get sick and I’m out for a month or I die, what’s happening is people I need to have another lawyer there that knows what’s going on, my caseload, who’s paid and who has whose files are where. Just as another level of customer service I have to scale to develop the service I need.

 

00:09:58:00 – 00:10:14:07

John Khosravi

Because. Because if something happens to me, it’s a it’s a big problem for other people’s lives. So it wasn’t even necessarily all the way about making more money. It was about how could I again deliver better service to people than I am now? And there’s there’s lot more stuff, but I’ll stop there. I could talk more about this stuff now.

 

00:10:14:12 – 00:10:41:15

Patrick Carver

You you added a lot of really great points. And I think the thing that sticks out to me is just, you know, idea of delivering great customer service before thinking about how that necessarily is scalable. And that’s really the foundation of a of a great firm. And I think people are, from my experience, you know, working with with different immigration firms, we can send all the leads in the world.

 

00:10:41:15 – 00:11:04:22

Patrick Carver

But if, you know, you don’t pick up the phone quickly, they’re moving on. Right? Or if they don’t, if you don’t answer their questions or get back to them quickly. You know, there’s so many other options out there that just kind of basic customer services can be like the ultimate marketing hack, I think, you know, And then of course, you get into a different, you know, different phase where you are trying to scale.

 

00:11:04:22 – 00:11:32:10

Patrick Carver

And that brings its own challenges is and how to kind of, you know, multiply yourself right? And we’re we’re right in the same you know, I can certainly sympathize with that. So but yeah I mean, I love the love of philosophy. Thank you. Do you remember when you figured out YouTube was going to be a thing? You know, like before was kind of out there and, you know, you were like, wow, I need to you know, I need to get get involved with this somehow.

 

00:11:32:12 – 00:11:51:27

John Khosravi

Sure. I was pretty close to the beginning. So like, let’s see, 2010, 2011, I was working for somebody in 2012, started the firm I work for to even have a website because I had been practicing for 40 years. He had was just come out from referrals and stuff and I kept trying to get clients to go to churches and talk with Fam members and this and that and nothing would come out.

 

00:11:52:04 – 00:12:08:03

John Khosravi

And so I need a website to do online marketing in some form or fashion. So I had to get the gears going. So when I started my own firm the first six months, the first couple of months of cricket, something was happening. So I was reading all the books on SEO, this and that. I did fairly well. I’m Persian, I speak Farsi as well, Iranian.

 

00:12:08:05 – 00:12:27:28

John Khosravi

And then and so I started having pages on my website at a time No one was doing that in foreign language SEO, and it started doing yeah, any of the I was on the first page and then I was, when I got up to speak somewhere in Farsi about how to become a citizen and stuff, I recorded that I put on a YouTube and that video became the number one on YouTube.

 

00:12:28:00 – 00:12:46:11

John Khosravi

Very were searching for Iranian attorney, all my stuff. That video would come up and it’s like, Oh wow, this is something. But even knowing that, it’s still like it wouldn’t turn over and create that much product when it came to air. Once all the reports and stuff, I didn’t really have a camera. I think 1012, the phone cameras weren’t as good.

 

00:12:46:11 – 00:13:04:21

John Khosravi

And it just I didn’t know editing this and that I knew it works. But there’s a lot of things like, for example, I remember I was every once I would post on Instagram for the business page in 20 tens and I’ll get clients one small discount off just on random posts I did. And then I think it was in like December 2019 or something.

 

00:13:04:21 – 00:13:22:26

John Khosravi

I said, You know what? I’m really messing up a good opportunity because it’s kind of cost to bring me clients. So this month of December, I’m going to post every single day, see what happens, and then nothing happened. A few months went by and I saw video. I think Gary Vaynerchuk someone said, Oh, Instagram changed this algorithm December 2019 so that they no longer just give you free publicity.

 

00:13:22:26 – 00:13:39:02

John Khosravi

Got to pay to play now. And this guy became what it is. I mean, it’s kind of changed a lot of TikTok, but in the 2020s and stuff, it’s not being this easy way to get attention. So I’m like, there’s both on YouTube video, on Instagram, on Tik Tok, a lot of times like the opportunities are there and I know they’re there, but I just don’t get the gears moving.

 

00:13:39:02 – 00:13:54:26

John Khosravi

I think a lot of people listening to this are going to be on same situation, not do anything about it, but the options are there. So initially when Trump came about and he was doing the travel bans, I was getting inundated phone calls, people getting affected by it. And I was like, you know, I just got to do a video, put that out.

 

00:13:54:26 – 00:14:06:25

John Khosravi

I can’t be answering phone calls and explain the same thing over again. So I did some videos and those blew up and got attention, this and that. And I’m like, You know what? We have something here. I had a friend who was a videographer who was helping me out. He just gave me his camera. He said, It’s yours.

 

00:14:06:27 – 00:14:24:06

John Khosravi

And then so I started recording. I learn how to edit, so start putting out video and then more videos I put out. The more clients that come in, I was still force. So I do I editing myself and I was I just was pushing content. But then I would get overrun with works, the content would go down, the workflow would dissipate and I do more content.

 

00:14:24:06 – 00:14:41:21

John Khosravi

So it’s kind of the up and down, up and down. And so that’s how I was dealing with. But I just would see that the more content you put out, the better. Now, I mean, more and more people are doing it, so it’s more competition, but it’s still, I think, very competition, not that much still, and I think it’s still wide open.

 

00:14:41:23 – 00:15:00:18

John Khosravi

Maybe in a couple of years they’ll change and I comes over, who knows? I video robots will take over. Who knows? But right now, I would say still up to a point where I’m recording videos and now to have a team in place, my goal is to really fix up my website for SEO purposes and have video content, that crap that goes along with the RIN content.

 

00:15:00:24 – 00:15:18:12

John Khosravi

So if people are reading it and understanding it, they watch a video of me do it now. Video connection Creating fans out of people from watching you on a screen is the money thing to do. And that’s what that’s that’s the lead generation and conversion that really helps out seeing me in person talking with my associates and stuff that really gets people connected with us.

 

00:15:18:14 – 00:15:38:06

Patrick Carver

Yeah. So maybe from there you can talk about what tangible benefits that video has had on your your business. You know, as far as you know, kind of if you can track it, you know, from, you know, what you were doing before. And then once you really started to take video seriously, like what does that meant for the growth of your business?

 

00:15:38:08 – 00:15:56:29

John Khosravi

The most important thing is your fan. So like, yeah, it like jumpstarts more lead generation. And the lead generation are people that already know you and they’re just calling you to sign up. There’s this. It diminishes sales. So the marketing lead generation went down, right? It diminished the need for sales because I was not good at sales and it sounds good or bad.

 

00:15:56:29 – 00:16:14:05

John Khosravi

It’s I don’t have experience and it’s kind of insecure about asking. People are pushing them, especially because we’re in a fiduciary ship, say, hey, sign up, sign up, or something like that. But we do your marketing, right? You don’t have to do as much sales. Now, right now that I’ve developed developing the firm, I want to bring up the sales conversion rate because it’s an easy money that’s being disappeared in no case we can get.

 

00:16:14:12 – 00:16:34:16

John Khosravi

But my my philosophy was, listen, if I have a you know, if I do a video and out of 100 views or a thousand views, one person watch as well. I just do more videos than that. One person become two. And then, you know, for small for that, that’s all the difference. So creating fans out of people or just want to sign up when they sign a see less sales needed.

 

00:16:34:18 – 00:16:49:14

John Khosravi

It’s just been a really wonderful experience there Just for the begin they’re enthusiastic about working with you and that’s the best kind of client. They just they just happy to talk with you and I. They’ll contact you. See how many years been practicing do you have? The example is we contact your old client to see what they think of you.

 

00:16:49:14 – 00:17:05:11

John Khosravi

All this kind of weird stuff, if you ask me, it’s not fully weird, but it’s more knowing if you’re the professional. Like I can’t connect you about clients privacy issues. Would you want to contact? Or they’d ask, Like, that’s questions where I got out of like dealing with this. I don’t get those questions like time. I get those questions with colleagues or family.

 

00:17:05:11 – 00:17:18:20

John Khosravi

Friends refer people to me, which every lawyer says referrals are the best, blah, blah, blah. I don’t like. Referrals are the most precious thing times the headache for me get referrals because I got to then do sales, do referrals. I got to tell them how great I am, all this kind of stuff, which I don’t need to do.

 

00:17:18:20 – 00:17:33:28

John Khosravi

If people saw my marketing and they did their own research because they’ll watch the video, then they’ll put my name on the Google. Now see my reviews of similar awards will see a costly making material writing speaking stuff. They do all their own homework on me beforehand. When they come see me, they know they want me. Some people won’t like me.

 

00:17:33:28 – 00:17:50:27

John Khosravi

They don’t like the way I talk and I talk too fast and my eyebrows are too big or something like that. And you know, weeds out those people too. So I don’t work with somebody I’m not happy with. So that it just my my thing is I want to live a good life and not have headaches. Well, I have headaches already with health and family and small kids and like, just work itself.

 

00:17:50:29 – 00:18:10:12

John Khosravi

I deal with government agencies that drive me crazy, politics, all that kind of stuff. Last thing I want is for my client not to be on the same page with me and happy. That could be a drain on your life. So the video, which is unexpected, probably is just it creates a better relationship because people who like you come to you as long as you’re honest to who you are on the video, is who you are In real life.

 

00:18:10:18 – 00:18:24:05

John Khosravi

They see that. It’s just that’s the best part of it. Most of my clients, again, I give my cell phone out to my clients. Every lawyer says, you’re crazy to do that. They never do that. 5:00 Don’t answer phone calls. Don’t respond. I’m texting people at 9:00 at night. They’re worried. You know, they want to know what’s happening.

 

00:18:24:05 – 00:18:33:09

John Khosravi

And so if I give a quick text, they almost never abuse it. It’s just every once while it’s needed. And so that that’s the kind of relationship you have with clients, which is exceptional.

 

00:18:33:11 – 00:18:59:20

Patrick Carver

It’s so cool. And like just instantaneously you’ve, you know, given me a lot of, you know, a big boost to really increase the video production we’re doing because I hadn’t thought about it in a lot of the ways that you’re mentioning. And, you know, I, I hear this and I think it’s mostly because I have a bias, because I you know, obviously we do SEO and ads.

 

00:18:59:20 – 00:19:25:08

Patrick Carver

And so we, you know, are often explaining or discussing with clients where they get and they have someone coming in and saying, oh, you have to do this, you know, $20,000 video. It’s you know, it’s this is the way people are, you know, marketing now. And so I often kind of think about it in terms of, you know, is how good is video compared to SEO or compared to ads.

 

00:19:25:10 – 00:19:42:29

Patrick Carver

But I think it’s that’s a false equivalency. Right. And and so I’m just kind of curious how you think about it with regards to like your your overall marketing strategy and, you know, are they exclusive is, you know, like how do you think about it with you know, we got.

 

00:19:43:01 – 00:20:01:10

John Khosravi

I don’t do press I’m one of the paid ads. But SEO and video kind of go hand in hand because what they do is your audience too. But they all come. Search results mixed in together and having video on your website is really good and having website stuff is really good. So I think the SEO and the individual part are really intertwined.

 

00:20:01:10 – 00:20:20:23

John Khosravi

So the content that’s in the video could then be transcribed and written out a better way on the website so that that’s really important. And there’s all these technical stuff to do your website with the code and behind the stuff, all you have to do. But that’s really important and that, yeah, they’re just, they’re just another asking if you have an army, you have, you know, airplanes and you have tanks and you have submarines.

 

00:20:21:00 – 00:20:37:05

John Khosravi

It’s just a1a different one of those attack of resources that you have. And so you prefer to have more of them and especially SEO and see how it’s always going to be there. So it’s like a long play. So that’s one thing I really believe in, in video to it because the way things are, I think all this issue with YouTube is going to be there.

 

00:20:37:07 – 00:20:53:16

John Khosravi

The bigger problem is like the prices they charge for video and stuff like I don’t want to these there’s some companies like making like like gazillion dollars all doing videos. I’m like, really PR pay 20,000 just for trailer videos of like, you know, just get it for your camera and just say, hey, you know, I’m John and I do immigration.

 

00:20:53:16 – 00:21:10:18

John Khosravi

I really like what I do. I like helping couples get married and and helping to get a green card and that’s free. Yeah. Now most people are very self-conscious. So when they just look at a camera, same as me as well, like when I first started, I just, like, I had a script pepper my head and when I looked, the camera speeds up and I forget half of it.

 

00:21:10:20 – 00:21:25:00

John Khosravi

So I just just toss and I just talking as it is. And sometimes I would make like so I mistakes edit that out or I forget large chunks. So I was going to say whether they get to get the content or get it out, get it out. You got to check your state, borrow all this kind of stuff, but just get the content out.

 

00:21:25:00 – 00:21:44:12

John Khosravi

And because it’s going to take a lot of time for most people, some people are naturals and charismatic, but for you to be able to talk for a camera and be coherent and have enthusiasm, engage and all that kind of stuff, you might have to record hours and hours or 100 hours of recording. So you find your your personality on video and how you can express yourself, not freeze up.

 

00:21:44:19 – 00:21:58:13

John Khosravi

And that’s annoying because if you’re busy and you’re not really into being on video and stuff, which I’m not really too much of the video or too much to, to give you a privacy as this point out, so much hundreds of hours of content I can take my video and voice on completely impersonally with how much content they have on me.

 

00:21:58:15 – 00:22:18:03

John Khosravi

But this is the future and you know, it is what it is. So it’s this is it. So I think it’s hand in hand. Do all three of those paid SEO in video and I would probably again put video under SEO content is just it’s the way Google works and nowadays with real estate talks to do search on that too, it kind of goes hand-in-hand.

 

00:22:18:03 – 00:22:20:01

John Khosravi

It’s just a different piece of art and all that.

 

00:22:20:01 – 00:22:38:16

Patrick Carver

You have tools or process improvements. Have you made it over the years? Because I think a big piece of what, you know, it’s a deterrent for people getting involved is like, do I have the right camera? Do I you know, I have to go and build this production studio and then what am I going to do for editing and all that stuff?

 

00:22:38:16 – 00:22:53:06

Patrick Carver

I mean, if you figured out, you know, just sort of like shoestring budget and kind of, you know, what you have around, you know, what tools or processes have helped improve the process, you’re not spending hours and hours and hours developing the material.

 

00:22:53:09 – 00:23:16:24

John Khosravi

Now you get a different answer for me then everyone else. I’ve spent thousands of dollars on different lights and microphones and that just you what’s on your phone or your computer? Once I’m really successful, then yeah, invest in me and do all that kind of stuff. Like peripherally better. Lighting is better, lighting is better. But like I have a bunch of lighting, I don’t know how to set it up and like in the room, I have to take it down up every time I do one to make more money and have like because I work from home, I want to make a whole office.

 

00:23:16:24 – 00:23:34:29

John Khosravi

So that’s a has a section for recording. So the lighting stays the same. But at this point, like just get it out. So when it comes to the actual equipment and stuff, you have it already. Don’t spend any more money like getting a microphone later on. So that’s good. But don’t bother at the beginning editing. Some people don’t like to edit, don’t know how to do one, learn how to edit it.

 

00:23:34:29 – 00:23:52:17

John Khosravi

So inexpensive to find a foreign team member now that you can add which really comes down to like five or $6 an hour with all that technology. This there’s so much technology to track what they’re doing it, to communicate with them and Slack and have a board where you see where the developments are happening on video editing. It does take some time to see how well the editing.

 

00:23:52:23 – 00:24:09:15

John Khosravi

But frankly, at this point, like, you know, I take talks, I just go talk to it and then I put it down and no editing, nothing. It’s just get to be doing it out. And because the more I have to edit and stuff like that, the more it’s going to delay me getting the content out right? So, you know, every now practicing law, I learned something.

 

00:24:09:16 – 00:24:24:02

John Khosravi

I deal with this particular issue that’s important. And the day I’m like, Oh, that was it. You? How do I word that in a way that’s like a minute long? Just do a recording of that, get it out. You might get a hundred thousand or washed out. One of them becomes a client. So it’s so it’s just get it in.

 

00:24:24:02 – 00:24:32:23

John Khosravi

And then if you want to go hardcore and have to edit a video, get a team member overseas to do that really inexpensively systems. But at first just look at your phone and talk with it. That’s about it.

 

00:24:32:25 – 00:24:33:13

Patrick Carver

Yeah, it’s.

 

00:24:33:16 – 00:24:35:13

John Khosravi

Just personable media.

 

00:24:35:15 – 00:24:58:15

Patrick Carver

Yeah, it makes sense. Any tips on on how to find that person or really just how to communicate with an editor like that? You know, as far as like what that process looks like from, hey, I’m going to send you this video and what you know, are you giving them a big, you know, you know, script, storyboard or like how it is?

 

00:24:58:20 – 00:24:59:18

Patrick Carver

It’s kind of that connection.

 

00:24:59:21 – 00:25:29:12

John Khosravi

I should probably a course about this but essentially how right now for we talk I did a recording I put that into a Dropbox folder for that person they download it and there are, you know, like an intro part and parts to do. You don’t have to go at this level, but to get myself out of the process of recording a video as I uploaded to a folder, one team member who’s actually a legal team will watch it and pick out keywords that we put different parts of the screen so stands out and so that both creates the interactivity of seeing words pop up to keep people more engaged.

 

00:25:29:18 – 00:25:45:12

John Khosravi

But also it helps that team member to listen to the law become better at practicing immigration law with me. So it’s like a paralegal watches it and it reiterates some fact pattern that there may not be may or may not be aware of, but it gets in their head more. So they say, okay, at minute five say like adjustment of status or something like that come up.

 

00:25:45:18 – 00:26:02:16

John Khosravi

And so that’s that. And then the editor does it adds the things and cuts in all that stuff, adds the logo and this and that. That person rewatches it to make sure it’s good or another team member rewatches it to make sure there’s no typos and stuff and then we work on a thumbnail stuff essentially at this point, give it to other people to do it doesn’t get to the quality I want it to.

 

00:26:02:16 – 00:26:28:10

John Khosravi

Exactly. There’s sometimes typos and you know, they forget to get the somewhere, stuff like that. Capitalization is wrong. But I think they as long as it gets out at this point, you know, is that the key thing is not don’t say something wrong as Erika’s law, but other than that, you know, if I don’t, you know, have the best shirt on or sometimes I realize like a bunch of mistake or some weird thing or there’s not much and I’m like, get it out because it’s more about as long as equality quality is basically there.

 

00:26:28:10 – 00:26:43:18

John Khosravi

We just got to get out a lot of content because it’s a crowd out, everyone else out of the space. So yeah, I have the team members and people on staff to do it, but before I edited myself, I had the words myself and how busy you are and stuff. You could do it all your own. I have fun doing it, but it’s just not scalable.

 

00:26:43:23 – 00:26:46:00

John Khosravi

I can’t scale business and edit video at the same time.

 

00:26:46:02 – 00:27:07:04

Patrick Carver

Right? And you’ve touched on a couple of these things. Like my next question is, you know, what have you learned about video marketing over the years, you know, and how you of you’ve kind of evolved your, you know, strategy and it sounds like, you know, don’t don’t worry about spending a lot early on the technologies. They’re already just, you know, kind of get going.

 

00:27:07:06 – 00:27:17:19

Patrick Carver

Don’t worry about scripting too much. It’s really a volume game more than anything else. Anything else that you you’ve kind of evolved over the years.

 

00:27:17:21 – 00:27:38:22

John Khosravi

So, you know, I study the field a lot like every immigration law as YouTube page. You have a have a bookmark and I check every couple of weeks to see who’s got higher law. And there’s different ways to play this game. Some people have big audiences, but big audiences on YouTube, for example, doesn’t send me more clients. And what I see is a lot of these people end up creating SCI products, like how did you find a job in the United States?

 

00:27:38:22 – 00:27:54:27

John Khosravi

How to file your resume, How do you learn English? So they they’re creating all these different courses because they have all this attention. But most of it is not going to translate to law like law clients. Yeah. So one thing I was doing apart from beginning is where do you get videos that pop off and get a lot of people?

 

00:27:55:03 – 00:28:10:28

John Khosravi

But I was still getting clients and I realize this what you got to do is just put the content out, put your personality in there and talk, and even you may get one. You might get a thousand views that one client that really connects with you will contact you about it. So you don’t have to worry about subscriber count or view count necessarily.

 

00:28:11:01 – 00:28:26:21

John Khosravi

And that’s not people can have very low view count and subscriber count is still be getting business. So it doesn’t mean that if they have a big subscription base or if you base it on set of translates into immigration of clients. So that that is really important. And then it’s like what kind of content you want to do.

 

00:28:26:27 – 00:28:46:28

John Khosravi

I could every, every year there’s like 50 bills that they passed. Did they introduce in the Congress for immigration and say, we’re going to do this and that 0 hours out of a billion of them last ten years have gone for it at any level, but it’s clickbait as hell. So if I do a video says Congress introduces Bill to blah blah, get the information, are you going to legalize?

 

00:28:46:28 – 00:29:05:16

John Khosravi

Amnesty is coming that immediately get 10,000 views. But I always despise doing that because it’s just clickbait. I’m just like, you know, I’m going to talk about air law education wise, which I like the professor style and I just talk about it. And there’s a longevity to that because the bill, it might get a lot of you. A It became then it stops and at the end of it people probably make, Oh, this person just didn’t click.

 

00:29:05:16 – 00:29:20:10

John Khosravi

They remembered essentially just saying, Hey, this is the process, how it works. There’s a lot there’s hundreds of videos, people doing the same thing. But this is the way I explain it. And people watch that today and they watch it five years from now. As long as they don’t massively change the rules, it’s all good. And that video is kind of evergreen.

 

00:29:20:16 – 00:29:39:05

John Khosravi

So kind of folksy for me on evergreen content, even if it’s not going to be at the most views. And maybe you have a strategy both both clickbait stuff and longevity stuff, but I’ve had between managers business, I’ve had a hard time popping out the content I want to pop out. So I’m like, I’ll just stick with the longevity stuff and pursue that.

 

00:29:39:08 – 00:29:54:29

John Khosravi

But what I learn is, you know, content just as much as possible, primarily because even just to learn how to do it, the better, better at speaking of the cameras, stuff like that over time, and then the quality automatically gets better because if you keep doing it, you’re watching it. You realize your errors or your arms and stuff like that.

 

00:29:55:06 – 00:30:02:07

John Khosravi

The content quality on its own becomes better. So the the massive amount of content volume that creates the quality itself.

 

00:30:02:10 – 00:30:08:06

Patrick Carver

You have a particular schedule or shoot for a number of videos like in a week or a month’s time.

 

00:30:08:08 – 00:30:23:11

John Khosravi

No, I just kind of do that to win. But I’m trying to professionalize it, so trying to make it block time Wednesday morning. So like before this, every week now being my recording time, I just don’t do anything because like before I always had like free time. You get down, just jump in a video a year on a weekend, this and that.

 

00:30:23:16 – 00:30:41:21

John Khosravi

But I got three small kids and the recordings I do on the weekends just not possible cause I got to the park now and go to this and go to that. And what I had the weekends while I just like, you know, disappear for 20 minutes, 30 minutes and just do a video is not even possible anymore. So now I got to it said like this week really for this show is like, okay, Wednesdays nine or 12 is my recording time.

 

00:30:41:26 – 00:30:52:27

John Khosravi

I wake up early in the morning, do a basic script on the idea of what I’m going to talk about and then just talk about. I don’t overly scripted because I’m going to get lost trying to remember. I was supposed to say it’s going to look awkward from the camera.

 

00:30:53:00 – 00:31:17:19

Patrick Carver

Yeah. Have you found or have heard from other attorneys who are in the immigration space? If you feel like there’s a, you know, any sort of distinction between how good video is for personal or versus business immigration case, it’s in other words, is it just as good for cultivating business immigration as it is for personal, or is that ever come up.

 

00:31:17:22 – 00:31:37:11

John Khosravi

That that’s a question there is a perception that this is more likely to be in consumer and stuff, but it’s let’s just use Tik Tok, for example, which is everyone thinks is, look, kids dancing. At the end of the day, they are CEOs of companies and the companies that watch Tik Tok. So you’re going to pop on their feet potentially because it’s just these are people who watch Instagram, watch takedown.

 

00:31:37:11 – 00:31:53:29

John Khosravi

Everyone does at this point. My generation, millennials who watch is we’re in our turning to our forties right now are taking over this position. So the future this is the future now, maybe the people are 56 year olds who don’t watch this stuff. Maybe they’re still making decisions, but pretty soon they’re going to like retire, move up and the new people are coming or into this.

 

00:31:53:29 – 00:32:14:25

John Khosravi

So I see businesspeople finding all the time for certain kinds of cases. There are a lot of people, not me, Indians, frankly, who like, are obsessed with deciding this stuff, and they follow and then they’ll tell their employer how, Hey, please contact this guy, or they schedule conversation on their own. And so it works both ways. And so, yeah, it just it just works both ways.

 

00:32:14:25 – 00:32:39:11

John Khosravi

Nowadays. This video is everything. I was on the phone watching a video. I’m watching a video on my phone all day. If I get a second, I’m looking at Tik Tok, right? So it’s there and so it works. Now there’s other avenues. I have a colleagues is Bob Weber. If you’re on LinkedIn and you follow him, he’s like prolific when it comes to immigration writing for this stuff and he’s making a ton of business just out of leaked and he’s writing stuff and then maybe doing a meme or something like that.

 

00:32:39:11 – 00:32:55:24

John Khosravi

So it’s and you know, it’s not that much LinkedIn. Scott isn’t that sophisticated when you have in a blog format. So I mean after him maybe he’s doing is already I’ll have all these on my website to get the keywords but he’s great big business like that. No video, not coming on camera talking about it, which is a thing too.

 

00:32:55:24 – 00:33:11:15

John Khosravi

You don’t have to. You can write blogs and articles and just do it your way. There’s a someone who create a YouTube page and they just have like a robot reading off on a script and they have different writers that come up and they got 150,000 subscribers. Each video gets 50,000 views. Yeah, they’re probably monetizing on YouTube. Now.

 

00:33:11:15 – 00:33:29:21

John Khosravi

We have a world that’s sharp to be able to do this. I don’t know how they do that, but it blew up within a year. They were on the top immigration pages, not even immigration law in the probably making five, ten, $15,000 a month of YouTube ad revenue at least. So, yeah, they don’t even show their face. And so there’s there’s there’s so many different ways to do it.

 

00:33:29:27 – 00:33:46:01

John Khosravi

For me, the easiest is just get it for a camera and talk about what I know is I’m sticking with that. I like to draw and when I draw, I draw black and white because getting color involved is cars. More thought process something. I just think black or white. I play the guitar, I have electric guitar and amp, but I got to learn how to do the amp and wah wah pet, all this kind of stuff.

 

00:33:46:01 – 00:34:02:07

John Khosravi

Like I just play acoustic. So that’s my personality. I can notice complexity, I can play with it a little bit, but it’s give me the basics and the fundamentals. I just deal with that. And for me, that’s why I’m like, just get on a camera and talk and be yourself. And maybe if I did all these tweaks, they’ll get better, maybe a hire team to help me out.

 

00:34:02:12 – 00:34:12:17

John Khosravi

But right now this is getting the job done, I think continuously, like as long as you could get a phone camera talk and people connect with you, that’s 51% of it. The rest are just add ons.

 

00:34:12:19 – 00:34:39:11

Patrick Carver

And anticipated asking this, but, you know, figure, you know, we’re already in the middle of it. What what do you feel like the opportunity is with tick tock because it’s you know, I just personally I’m just not on social media that much. And and so I feel like, you know, I’ve, you know, made a decision to really focus on SEO and ads, you know, as a as a, you know, method of marketing.

 

00:34:39:11 – 00:34:42:18

Patrick Carver

But what do you feel like the potential is there for other.

 

00:34:42:18 – 00:35:08:07

John Khosravi

Logarithm on ticked It’s so perfect for developing like your feed the way you want it is it’s incredible. Like I get exactly the stuff I want whenever a shows dancing girls and stuff, I just say, Don’t show me this. And you do that four or five times and my feed is marketing sucks. I love slutty marketing. And then and then a stern random kind of stuff that I enjoy certain topics, but it’s just it creates the perfect feed.

 

00:35:08:10 – 00:35:35:08

John Khosravi

It really is the perfect feed. Like for me as an education as I go to school because I just watch educational cartoon and I had TV and on our TV more, I would watch Discovery Channel and stuff like that. I don’t watch any I barely watch stuff that’s not education purposes. I’m weird like that, but it’s just the feed is perfect and unless you connect with a lot of people at once, so both when you’re watching it, you get the stuff you want and when you putting content out on it, it’s going to test out different audiences to see how well the video does.

 

00:35:35:09 – 00:35:50:05

John Khosravi

And that audience may go against an ad that you would expect. You watch this kind of stuff or president of a company or something like that is the future. I mean, it’s so every all the young people are looking to take Todd Gallagher on this. So perfect that, you know, I’m an adult. I could cut myself away from it.

 

00:35:50:10 – 00:36:09:11

John Khosravi

But I got three small kids like I see. And I need to see not to, but going to screens that it is what it is. So you see the control it has. It’s this is and unless they literally take it from their hands and ban it, this is the future. So you got to watch it. Even if you don’t want to watch it, you got to watch it, too, to know what’s going on.

 

00:36:09:12 – 00:36:24:20

John Khosravi

That’s the future. So it’s just this direction we’re going into and we’ll try to imitate that algorithm. You know, they may or may not get it, or you see YouTube shorts as well. When I watch Instagram due to shorts, I quickly realized like, Oh, this feed all said, give me stuff I don’t want to watch is going on here.

 

00:36:24:20 – 00:36:43:08

John Khosravi

And like, Oh, I’m watching one of those not take after two or three of them. I realized prior to hearing this that will feel with me. Like you’ll realize, Oh, I’m on, it’s gone. I thought I was going to take toggle switch to take that, but this is the future, so you just got to know it. And even though it’s like kind of annoying, it has all security issues and China, all this kind of stuff, it is what it is.

 

00:36:43:08 – 00:36:46:04

John Khosravi

So it’s better to get on and then not get on it.

 

00:36:46:06 – 00:37:01:20

Patrick Carver

So do you think all lawyers, you know, let’s just start with immigration, but you could expand to all lawyers. You know, I would say maybe consumer facing lawyers should include video marketing in their marketing strategy.

 

00:37:01:23 – 00:37:20:27

John Khosravi

I mean, honestly, every person should tweet person should produce content of what what they know. And so they should everyone should do that, I think, at this point in the world. But most of our are not going be comfortable with it or they have their own thing or they’re just don’t want to. So yeah, they should. Yeah. Again, if you’re a plumber, you should be doing this.

 

00:37:20:27 – 00:37:35:25

John Khosravi

If you like to write, you should be doing this if you’re whatever, whatever skill you have, the poor guy who comes clean, he should show up today I’ve seen take and people clean the pool. It is mesmerizing. Are people cutting the lawn and stuff like that. And those don’t make a ton of attention, you know, So everyone should do it.

 

00:37:35:28 – 00:37:55:07

John Khosravi

That’s stop, stop, period. But they’re not going to. Which leaves opportunity for one. That’s why I’m not really afraid of coming out and saying, Hey, this is big to we have our dukes. I know 90% of you are still not going to do it. And of that 1%, more than half of them are going to put it say tomorrow we do it because I’m in a lot of cases, I’m part of that 1% and like I see the opportunity, but now I’m too busy to do it.

 

00:37:55:14 – 00:38:21:25

John Khosravi

And then, you know, I’m like, I got it. I got a third kid who’s got to go to daycare and I want to go on vacation. Is January nice once again, pump out the video, get that that money on. So, you know, it just when the vision what you want to do it’ll help push it but most of our is not going to do is the way the world works and that law of averages or whatever so so yeah but if whatever you’re doing it, you might be an immigration lawyer who doesn’t like to go talk about immigration, but you have a hobby of raising cats or birds or some like that.

 

00:38:22:00 – 00:38:40:24

John Khosravi

Do a video on that in a brief mention. Oh, my day job as immigration lawyer. And people hear that like, Oh, wow, this guy’s a hobby. I do. I like what he does. You know, my cousin’s getting married to a foreign person as you contact them. So it doesn’t have to be about their practice area. You was a complete different I knew a lawyer who we had a habit like with thing hobby.

 

00:38:40:24 – 00:39:01:13

John Khosravi

Was he like some dialect of Yiddish used? Like I remember he like that no one knows anymore that the die out he learned even wrote a book on it. And so I just packed my head. I’m like, if he did a tick tock pace talking about that and he said, I do personal injury that would help his practice and pursue push the the important thing he has his language is his language is dynamically important culturally and religiously.

 

00:39:01:13 – 00:39:20:26

John Khosravi

So there’s just different ways of doing it. Like I’m so obsessed with immigration, it makes content a lot better immigration. But like if I had other hobbies, I would just do like when I was a kid. I like the Green Lantern, that kind of the comic book character, and I was obsessed with it. So if I had YouTube stuff, then I would just make a bunch of videos on Green Lantern and monetize it.

 

00:39:21:01 – 00:39:40:22

John Khosravi

And and then from there I learned how to do that. Then I would help other people do their own comic book channels, get paid off that and create a thing. Yeah, if I was going to be star, celebrities would have gone to YouTube marketing and video marketing if I was 16 or something like that. Setting college law school was like, Is okay, but this was much more marketing it to me, like a bigger future to it.

 

00:39:40:22 – 00:39:42:24

John Khosravi

It’s much more exciting at this point.

 

00:39:42:27 – 00:40:13:06

Patrick Carver

Yeah. And so it sounds like, you know, you’re of the belief or the, the strategy you have around it is, is like personal branding, too, as a, as a vehicle to explain your, your knowledge, what’s a good starting point or kind of just an actionable all. I always like to end these with like what’s what’s an actionable step that someone who does not do any video right now like what should they do for the next six months a year.

 

00:40:13:06 – 00:40:21:11

Patrick Carver

You know, if you know they don’t have 1000000 hours but want to get started, want to do something like what’s the best way to do it is that you got to.

 

00:40:21:11 – 00:40:37:24

John Khosravi

Study other people. So when I try to get into Tik Tok, I could figure out how I want to do it. And so I just kept watching the app and watching app. And I remember there’s one psychologist who would come talking about like different psychological stuff like disorders. People have his stuff the way he would do it. If you just look at his phone and just talk about it for a minute and then hang up.

 

00:40:37:25 – 00:40:54:26

John Khosravi

No editing, nothing like that. And then after watching a cop that was like, Oh, I could do that because he’s doing exactly. He doesn’t do all the thrills and ups and downs, the craziness. He just talking and talking about a subject. And it took months and months of watching the app. So I realized the one person I want to emulate, which was in my field, is a different professional psychologists.

 

00:40:54:28 – 00:41:11:24

John Khosravi

And then I once I figure that part out, I started doing it and then it blew up. And within like I was one of the early people on TikTok as immigration lawyer. And immediately my goal was to have 10,000 subscribers. I thought that was gonna be a big deal. They had 10,000 in like two months. And then after that I’m like, okay, I hit my goal and then I kind of died off.

 

00:41:11:24 – 00:41:28:04

John Khosravi

And then I realized you’re, Hey, 100,000, a million. I’m like, Oh, I had higher goals in life. And that’s as a whole different thing of always have bigger, bigger goals because once you hit him, they’re like, Whoa, what am I going to do now? But, but if I kept on having a bigger head and off and on, I’ll have binges where I go like a whole mantra, like focus.

 

00:41:28:04 – 00:41:47:05

John Khosravi

I’ll take talking. I’ll get 10,000 SkyBridge that month. But then I get like caught up in other stuff, busy trying to create a better system for consistency, which is hard, but just study and see someone not necessarily immigration lawyer, but just someone doing the video in the way that you want to do it. Study how to do that and then and then repeat and just emulate it.

 

00:41:47:07 – 00:42:11:09

Patrick Carver

And it’s all about from your perspective, just volume, essentially. I mean, I know that’s a simplistic way of looking at it, but the idea from what I’m gathering, you know, what you’ve done is, is basically talk about it every topic possible and do it consistently and spread the you know, it’s the same really idea that we have with with SEO.

 

00:42:11:10 – 00:42:32:18

Patrick Carver

I mean, same concept is like, you know, if we’re talking about immigration, be the authority on immigration, right? Like talk about every nook and cranny of it and that way if Google looks at you as the authority and is much more likely to give your website as an answer. And it sounds like it’s basically the same thing with whether it’s TikTok or YouTube.

 

00:42:32:21 – 00:42:50:19

John Khosravi

Yeah. And, you know, in time of volume, you know, three times a day, three tick tock is great, but one a day is good two. Or if you just consistently do it once a week and have like really good content, that’s fine too. It’s just a matter of fast forwarding these. If you do three a day, it’s just going to get there faster.

 

00:42:50:21 – 00:43:06:23

John Khosravi

But you know, once a week is still good. Just have it be good quality because there are people on TikTok both once a week, but then when they post there’s a lot of meaning behind it, like the video as, as like, you know, it’s, you know, thought out. It’s it really hits you better. Whereas, you know, if I do it every day is not going to be as thought out.

 

00:43:06:23 – 00:43:22:27

John Khosravi

But content is getting out there. So it’s going to hit people and they’re going to see it and stuff. And plus, the more you do it again, like, the better I get at speaking with a one man mindset because I’ll take talk. I want the video to be one minute, one second, so they get used to the cadence of how to push it in and then be mindful of like I do.

 

00:43:22:27 – 00:43:39:15

John Khosravi

I get over the minute mark or not. And then if I want to record, want to Instagram, they want it less than a minute. So then I’m on YouTube reels or YouTube shorts reels and confused stuff. So then I could like keep in mind how to do it and get a complicated idea how to make the smaller and more more effective way of storytelling in it.

 

00:43:39:18 – 00:43:54:20

John Khosravi

And that helps in all aspects of life when you’re able to do that too, as far as skill, to have to be able to take complex ideas and make it very simple. So 20 years from now there’ll be a new thing. But you have the ability to make complex stuff simple. That’s always humanity is always going to need someone to do that.

 

00:43:54:22 – 00:44:28:28

Patrick Carver

Well and being, you know, just executing on it, right. Having because, you know, it’s not like you’re the only person who knows immigration, but you’re out there and it’s you know, it’s benefit you. Yeah less less Question Do you do anything else to promote your content, right. Like after you put a video up, do you do anything, you know, as far as there’s ads or do you optimize the like the titles and the and the descriptions or, you know, is it basically just, you know, you’re putting stuff up and kind of letting it run and see where goes.

 

00:44:29:01 – 00:44:51:26

John Khosravi

The titles and stuff. We do spend some time on counting more in the thumbnail for like YouTube videos spent some time on, but I just don’t think I’m doing it right. So I like I know Chachi better. I’ll ask Chad CBT for titles like give me ten examples of good titles for that and I’ll pick from that and then there’s a new A.I. called Idiot Granddad, A.I. or something like that In on it.

 

00:44:51:26 – 00:45:07:29

John Khosravi

I say, Hey, I’d like right now I’m doing a video on Fiancee with today. Give me an image of a foreign looking couple who’s holding hands, getting engaged, and then there’s new image pop. So that’s going to be helpful. Instead of having to find stock images of buy in or all the headgear, we had the old before. So we did some on that.

 

00:45:08:02 – 00:45:23:02

John Khosravi

But I just don’t think I did that good a job. So just kind of keep it simple and get it out. And then, you know, we always get at least hundreds of thousand views on our videos sometimes we hit home runs a couple of hundred thousand. But but that’s just kind of getting it out. It’s been working for us yet again.

 

00:45:23:02 – 00:45:39:19

John Khosravi

I have people who are part of my courses to do videos and they constantly like, you know, tick tock, tick tock. You should get like 1000 to 2000 views on everything. At least if you’re stuck in a two or 300 zone, there’s something going wrong and you really need to analyze what’s going wrong and fix it, or maybe even reboot and restart your channel.

 

00:45:39:21 – 00:45:56:02

John Khosravi

But a lot of it is because people are not comfortable talking on the camera. So like they’re like, I’ve one student who is like, Joseph has taken his computer, but like, I’m actually going to watch some video. But he’s so backed up from the camera, he’s like this little guy in this big room. And I’m like, Why should go closer to camera?

 

00:45:56:02 – 00:46:19:10

John Khosravi

Cause you look like this, like talking head and it all just room above you. So it’s like you got to pay attention esthetics. If someone comes to this, they’re like, Who is this guy that’s in the corner of the screen? And there’s words on his face and like, you have just kind of fine tuned that. And, you know, again, to cover and talking, you just send some of them their insecurity and talking publicly when it gets confused and insecurity, our knowledge of the material.

 

00:46:19:15 – 00:46:32:19

John Khosravi

So if you’re like, oh, this guy did this and confident what he’s saying, it’s not because he doesn’t always talk about it more does you’re not confident? Thanks for the camera. So the hours and hours of speaking, a public speaking a camera, this becomes really important. That’s kind of fair. But just the more you do it eventually could delete those old videos.

 

00:46:32:19 – 00:46:47:27

John Khosravi

Just get that skill a skill at some point. And I see, I hear I listen to myself on video and stuff like that about a third of the time. I can understand what I’m saying because I talk too fast and I get people commenting saying, Slow down, we’re foreigners. We can understand. They’re saying, use the English a second language.

 

00:46:48:03 – 00:46:59:22

John Khosravi

I tried in my head, remind myself to slow down, but half the time it doesn’t happen. But, you know, even with that, it’s still working out and it’s happening. So, you know, just just do it. It’s just pull in IKEA. Just do it.

 

00:46:59:24 – 00:47:22:17

Patrick Carver

That’s hilarious. Well, I really appreciate your time and I got a ton of value from it. And I know, you know, our clients and immigration attorneys that we send this out to are going to benefit to remind us where to find courses, you know, find some of the education stuff you’re doing and anything else you want to, you know, share.

 

00:47:22:17 – 00:47:33:03

Patrick Carver

I think, you know, anyone who’s interested in growing their immigration practice, being a better immigration attorney should should definitely look you up and, you know, could benefit greatly.

 

00:47:33:06 – 00:47:50:21

John Khosravi

So, you know, with the Immigration laws toolbox is the organization I created for that where we have a podcast. So check podcasting ratio talks are there. We have a trade magazine, a house to come learn about immigration laws, practitioners, whether immigration laws, articles called Immigration, our Toolbox magazine. And then we have private courses, seminars, all this kind of stuff.

 

00:47:50:21 – 00:48:07:11

John Khosravi

The website isn’t always updated. So the best thing if you’re a lawyer is they email me at info at Immigration Lawyers Toolbox Scholars Pro added a newsletter we publish like, Oh, we have a seminar on E two, we have a new marriage green card course. We have this marketing person who’s going to talk about like different unique things that they can teach you.

 

00:48:07:17 – 00:48:21:21

John Khosravi

So we have that in a private community, all that kind of stuff. So just email me at info at Immigration Lawyers Toolbox E-commerce Go to immigration laws to law.com, Check out the links and have a contact us page there as well and let me know if you’ve heard us to this show. We have to know how you found out about us.

 

00:48:21:23 – 00:48:25:17

Patrick Carver

Awesome. Well, thanks so much, John, and hope you have a great rest of your day.

 

00:48:25:19 – 00:48:26:22

John Khosravi

I appreciate. Thanks for having me on.

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