3 Reasons Why Reviews Matter and How to Get Them on Autopilot with Jameel Manji

Jun 15, 2023 |

Patrick Carver

Hi, I’m Patrick Carver / CEO, Constellation Marketing

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Why Reviews Matter and How to Get Them on Autopilot

In today’s episode, we’re going to be talking about the importance of online reviews and how you can get them consistently with guest speaker Jameel Manji, one of the premier immigration lawyers in Georgia. Jameel has a very successful practice in Atlanta and what’s impressed me the most is his ability to consistently get reviews.

Key Takeaways

  1. The role of online reviews in the growth of a law firm
  2. Building Trust with Clients
  3. Using Negative Reviews as an Opportunity to Improve

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Read The Transcript

All right, welcome to the Optimize Law Firm podcast where we talk about how to run a more profitable and enjoyable law firm. I am Patrick Harver. I’m the owner of Constellation Marketing. We help hungry law firm owners transcend seven figures and gain total ROI clarity with their marketing. In today’s episode, we’re going to be talking about the importance of online reviews and how you can get them consistently. Promise nothing but illustrious guests. Today, we’re pleased to be joined by the man himself, Jamil Manji. One of the premier immigration lawyers in Georgia. Jamil is a very successful practice in Atlanta. And what’s impressed me the most is his ability to consistently get reviews. It’s benefited him substantially as he’s grown his practice over the years and is now acquiring clients from all over the world. So thank you for joining us and welcome to the podcast.

 

[00:01:09.140] – Jameel Manji

Thank you. Happy to be here. I appreciate the invite.

 

[00:01:11.990] – Patrick Carver

Excellent. So you are broadcasting live from your new office, which is fantastic.

 

[00:01:20.290] – Jameel Manji

This is our new office in Tucker. It’s a little bit different than what I’m used to because I’m used to the very traditional big office building with what you’d expect. This one’s a standalone old house that was converted into a nice office with a yard. I’m here in Tucker and still need to do a little more decorating as you can tell by the walls on the back. But yeah, happy to be here, man. It’s got a good vibe here. So hopefully you can come do it in person at our Tucker office soon.

 

[00:01:50.600] – Patrick Carver

Yeah, absolutely. So tell us a little bit about your practice.

 

[00:01:54.860] – Jameel Manji

Sure. So again, my name is Jamil Manji. I am the Managing Attorney at Manji Law, P.C.. So we are located in Metro Atlanta. We have three offices, one in downtown Decatur, the office that I’m at right now, and then we have one in Lawrenceville. But we’re a nationwide practice. Immigration is lucky that it’s federal law. So we have clients all over the country, all over the world. But as far as in person, we’re here in Atlanta. So we specialize in immigration, all things immigrants. Not only immigration, we also do what’s called criminal immigration, which is a special area of criminal law that really helps out individuals that are not US citizens.

 

[00:02:42.410] – Patrick Carver

Awesome. And you actually have a background in tax law, but ultimately made the switch to immigration. Why did you do that?

 

[00:02:51.700] – Jameel Manji

For a number of reasons. One and most important in my heart was in tax law. I love tax law at first. I specialized in international taxation, and I’m a big nerd… Just think of these huge, big companies that you think are the biggest in the world, and they have entities all over the world, and we’re just trying to move things around and save taxes. It was lots of fun and interesting at first, but honestly, I missed the human connection, the one on one. So immigration has always been something I’m passionate about. I’ve always been volunteering. I’ve always been helping out with refugees. My parents are refugees. I emigrated here from Canada. So my heart’s always been there. I just took the leap and completely changed practice areas. Best decision I’ve ever made. I love immigration and I don’t feel like I’m working. I feel like I’m just going to my daily job. It’s fun. It’s exciting and I’m really happy in this area.

 

[00:03:56.310] – Patrick Carver

That’s awesome. When you started, though, you came from a bigger firm and put up your own shingle. What were some of the challenges you faced when you were just starting out the practice?

 

[00:04:10.270] – Jameel Manji

Yeah. So the biggest issue was just starting from a zero sum. So a lot of my colleagues work at other firms. They had clients that would follow them wherever they went. They had an existing set of clientele. My clients were like Delta and Home Depot and these huge companies that I’m not even meeting. They built relationships with the biggest accounting firms and stuff. So it was really just getting that ball rolling, getting that first few clients, making them happy, and then just snowballing from there. But those first few months were a hustle. We had to just get our name out there.

 

[00:04:54.870] – Patrick Carver

Yeah. And obviously you’ve grown multiple offices. I think when we’ll talk about this coming up, just the role reviews have played and how you’ve built a really great reputation. But what’s the practice look like now just in terms of how much it’s grown since you started?

 

The role of online reviews in the growth of a law firm

 

[00:05:15.320] – Jameel Manji

Oh, man. So it’s grown exponentially. We’re at the phase now where we have basically two and a half attorneys. We’re adding in a third full-time attorney. We have four full-time paralegals. We have two legal assistants, and we’re just constantly growing. So it’s exactly how we hoped, but it’s just coming really fast. So you make one client happy, they send you two clients, you make those clients happy, those two clients, you send you to. So it’s just we’re getting the repeat clientele, we’re getting the clients that are sending it, and then we’re getting a lot of new clients online, through reviews and SEO and your more marketing type efforts.

 

[00:06:00.650] – Patrick Carver

Awesome. Yeah, I mean, that’s a good segue to the role reviews, I think, have played in your growth. And I wanted to talk with you specifically because I think you’ve had maybe the most success I’ve seen of all of our clients just in terms of consistently getting reviews and just hoping you could share a little bit about the role you feel like reviews have played in the growth of your practice.

 

[00:06:28.200] – Jameel Manji

Yeah, absolutely. So just stepping back, the reason I wanted to specialize in my firm is customer service. I try to put myself in a position of how I want my parents treated? How did I want to be treated? So we really focus on customer service. A lot of my clients came in and they had no idea what was going on with their cases. Attorneys just speak above their level. Sometimes they would just throw legal terms and it’s like, this is what I need, not explain to them what’s going on. So before even the review part, we focused it on customer service and it shows in the reviews. So I’m a bit of a dinosaur. I don’t pay attention to… And you make fun of me all the time about how clueless I am about technology and stuff. I didn’t even know how important reviews were until I started speaking to clients. I’m like, How did you find us? Oh, Google. Oh. And then they automatically are like, Oh, you have the best reviews. And so I was like, Oh, maybe this is something I should pay more attention to. So especially for a business like mine where you’re starting from a zero sum, you get those handful of clients trooping great and you ask them for their views and we’ll talk about that in share.

 

[00:07:43.950] – Jameel Manji

Those reviews have to be genuine. They have to be real reviews about their experience because clients can read that or potential clients will read that and they’ll know that it’s there. And it’s how do you separate yourself from other attorneys? And for us, I think we have a unique brand, and have a unique focus in the app. And having those genuine reviews where people are happy and it shows in their language and they trust you, it’s been amazing.

 

[00:08:14.780] – Patrick Carver

Business. yeah. I think we’re obviously on the younger side currently, but maybe not for long. But I’m just thinking of contrasting it to my dad’s practice. He’s been at it for over 40 years and there was no such thing as reviews or Google reviews on it. I’m just curious how important you think they are today compared to maybe in the past where you didn’t really have to do it. It was all word of mouth and the importance of today’s marketplace, I guess I would say.

 

[00:08:57.380] – Jameel Manji

It’s huge. I have clients coming in telling me about how they write every single review there. And I’m like, Really? And think about how high the stakes are. And I learned a lot from my sister, actually, because I have a bad habit of shopping on Amazon. I just go in there, I just see whatever I like, I click and I buy. I don’t even read the reviews, but I’ll just be like, Okay, Amazon’s toy. Somebody did the vetting for me. My sister used to pick Christmas gifts for her kid and just literally read every single review. Not everyone, but she would be like, Well, one review said this and one review said that. I’m like, You spent an hour reading reviews for one toy? So it made me realize how high the stakes are for legal practice in general. For me, my clients, I’m working on getting their status. I’m working on getting their clients out of deportation. So yeah, the stakes are very high for them. And they will read these reviews. They can sniff out the BS ones. These clients, some of these firms have 200 reviews in one weekend and no words.

 

[00:10:11.970] – Jameel Manji

That’s clearly BS. But they will read them and be like, Okay, this is a genuine attorney that cares about it, and the stakes are high. So it’s so important to have good reviews. And also, not only for immigration, we talk about it because that’s what we do. Generally, our clients are not the most sophisticated at times. Some of them are, some of them are not. But when it comes to the clients that look at reviews, that’s where we thrive. The ones that look at everything. They will check out the menu and reviews before they go to a restaurant. And also for us, a lot of it is their children. So say mom and dad are Spanish speaking, for example, or not the most fluent when it comes to technology, it’s their kids that are looking up attorneys. They’re looking online, they’re finding stuff. And these kids are not happy with the traditional way where it’s just a word of mouth with their parents, like, Oh, my friend got a work permit from this attorney. Was it good? I don’t know, but they got a work permit. They want more. They want customer service. They want to make sure 

that their parents are taken care of.

 

[00:11:22.100] – Jameel Manji

So yeah, reviews are everything these days. And I can’t emphasize how important it is because it also does a lot of the pre-sales for you. I don’t like to think about what we do as a sale, but at the end of the day, you are presenting yourself with your knowledge, your expertise, everything. But when someone’s gone through your reviews and they’ve vetted you compared to other attorneys and you do a great job, you’ve already broken down some of those barriers of where they’re not trusting. They already have a sense of, hey, this person isn’t just in it for the money, they’re here to help. So it really helps with building those reviews. So that way you build that trust before the person even comes in for a consultation.

 

[00:12:06.010] – Patrick Carver

Right. Yeah. I think you made a great point just regarding how much of our behavior, whether we realize it or not, is dictated by reviews and just thinking about today’s Friday, going to go out to eat later tonight, probably going to use a review, right?

 

[00:12:22.390] – Jameel Manji

Yeah, I’m going to check out that menu.

 

[00:12:24.370] – Patrick Carver

You’re going to check it out. You’re going to check out what people are saying and see if it’s the experience or what you’re after. And I think it’s delusional not to think that that same experience is happening with such a high stakes, more valuable encounter like you would have with an attorney. And I think you also made a couple of really good points just about what benefits that you’ve experienced from having this healthy collection of genuine reviews. It sounds like the sales process is easier. I mean, reality is a sales process, even though there’s other parts. And then you also have a lot of that. I think you’re getting other business just based on that. Are there any other benefits that you feel like you’ve experienced from having a big collection of reviews and really making it a big part of your practice operations?

 

 Building Trust with Clients

 

[00:13:31.270] – Jameel Manji

Well, I think I’ve covered most of it. It really is about building that trust and letting clients know that you have done this before. So part of the process that we have is, generally speaking, a lot of immigrants are not the most trusted. They’ve come here from some tough countries. People are always taking advantage of immigrants. It’s nothing new. So it’s building that trust that we have to explain to the clients, follow the process. We have these established processes in place and you just have to just go with it. Sometimes clients want to control so much of it and we’re like, we’ve done this a lot of times. And I think those reviews help validate where these clients have followed our process. They have trusted us with something so important and they’ve seen the success from it. So it really helps with that trust again. It’s a two way street where you have to earn the trust, but it’s nice to see that other clients have put it in there. They’re happy, they’re content. So when I was first starting out, I didn’t have as many reviews. Clients wanted to check in every day.

 

[00:14:48.410] – Jameel Manji

Hey, is everything okay? I haven’t heard from immigration for two days. Yes, it’s the process. This is normal. This is to really help validate you. It’s almost like dating. If you’re going out and you want to ask for someone’s number and this and that, if you have common friends or at least someone doubts you that, Hey, this is a decent human being. He’s a nice guy. He’s not a creep or whatever. It really does help you break that ice or at least just get in the door with like, Okay, let’s see if this works out. So I think those reviews are that way in the sense of your friends validating you and saying good things about you. This is just members of the community that went out of their way to give you a review.

 

[00:15:37.240] – Patrick Carver

It’s like a tiger versus hinge in the dating world.

 

[00:15:42.110] – Jameel Manji

Exactly. Google is everything, man. Again, I’m old school, so I thought Yelp is what I used to look at for restaurants. Everyone’s on Google, man. Even iPhone users, they don’t use Apple Maps as much. They use Google Maps. So, yeah, it’s really good for validating and building that trust before you date and become a client.

 

[00:16:05.660] – Patrick Carver

Yeah, it’s a great point. One I hadn’t ever thought of, actually, that it can actually save you time in the process of… I mean, we’re in different businesses, but I think we both share a pain point, but the challenge is just communication. It takes time and we communicate SEO and complicated concepts just like you for your clients. And the more you can alleviate that or bypass that with trust just makes the job work so much easier or just more smooth. For attorneys, I think one of the problems I see is that maybe they don’t really know how to ask or what their positioning should be when asking for reviews. And I think I won’t belabor it, but obviously, they’re so important for all of these reasons we talked about. But maybe you could share just a little bit about your process for acquiring reviews because you’ve been successful at it and maybe how it’s evolved over time from the beginning.

 

[00:17:20.260] – Jameel Manji

Yeah. So two things. One, it’s all about timing. Clients are busy. It’s not that they’re not grateful and appreciative of all you do, but they’re very busy. So you gotta have that right time where they’re happy and your engagement is not completely over.

 

[00:17:43.580] – Patrick Carver

And available.

 

[00:17:44.810] – Jameel Manji

And available. So for me, I find right when we get that good news that we got an approval is the best timing to contact them. It also comes hand in hand with customer service. Hey, we got your approval for your green card. Let’s talk about it directly. Let’s talk about answering some of your questions. Let’s congratulate you. And then ask them, hey, are there things we could have done better? Were you happy? And then I’m blatantly honest and I’m like, hey, so I get a lot of clients through Google. And at first I didn’t do it. I really had no idea. But I get a lot of clients through Google. And the clients are like, Yeah, that’s how I found you. That’s half the time. They’re like, Yeah, that’s how I differentiate you because your reviews are good. Would you mind giving us an honest review? Would you mind just not just giving us whatever stars you think we’ve earned? Also just saying a few things just about your personal experience. Sometimes they’ll throw shout outs to the paralegal that they like. Sometimes they’ll just talk about the process. Sometimes they don’t feel comfortable with that.

 

[00:18:47.850] – Jameel Manji

They’ll just click on the star. So whatever, we just ask them, Hey, can you please share your experience? It means a lot to us and it helps others define us. So that’s my timing right when the approval comes, but they haven’t actually got the green card because there’s also citizenship or deportation or whatever it is. Because once they’ve got that, it’s not that they don’t appreciate what you’ve done. They’ve moved on to the next thing and then it just forgets their mind. So it’s fresh on their mind, that’s when people will do it. And they’re still waiting for certain documents from the government, so they’re still actively engaged. Now, the second thing is it goes back to customer service. I shouldn’t speak ill of other attorneys, but sometimes I find other attorneys believe that they’re owed stuff from their clients. Hey, we got this result for you. We deserve a review from you. No, you don’t deserve anything. They hired you for a result. You got that result. That was the basis of the relationship. I like to thank my clients, and I genuinely mean it. There are a lot of immigration attorneys out there.

 

[00:20:03.470] – Jameel Manji

There’s, in my opinion, a handful of good ones and there’s quite a few that are not. I want to thank them and say, Hey, I appreciate you choosing us.

 

[00:20:13.140] – Jameel Manji

They gave us business. They chose us. Thank you for putting the trust in us to make sure that we handle something so important. I think that goes a long way. You got to show appreciation to them and thank them and let them know that, hey, we’re still here if you need help. We’re still here if you have questions. It’s not like leaving us a review and we’re done. Thank you so much. And if you wouldn’t mind, it would mean a lot to us if you could leave us a review and say a few things. So thank them. And then most importantly, timing and sending them that review and those links, make it simple for them. Don’t just say, Hey, can you give us a review? Send them a link directly to Google because that’s what you want. You want that Google review. There’s also softwares and stuff out there that will remind them and take the thinking out of it. So if that works for some people, go for it. But make sure that it’s all personalized. And it usually leads to the majority of my clients or at least a certain percentage of them leaving a review for you.

And we’ve been lucky. Most of them have been good.

 

[00:21:21.510] – Patrick Carver

What would you say to attorneys who may be reluctant to ask for reviews? They’re maybe worried about doing it or it’s just not there. I think you’re outspoken and it’s maybe not as difficult for you to make that ask. But I think some people are worried or shy when it comes to that. What do you do? What do you say to them or how would they maybe get out of that shell?

 

[00:21:48.690] – Jameel Manji

It gets easier every time. You just gotta do it. Don’t be shy. Have some confidence in yourself. If you are providing a service for your client and you’re doing a great job, then you should have that confidence that you want to be able to help more people. So it’s not necessarily there to brag. It’s not there to sit there and be like, Oh, look at me. I’ve got a thousand reviews on Google. I’m the man. No, I want to be able to help more people in the industry that I help. I would like for my clients to find us and this will help them. So this is if anything, you’re helping more and this opens up more doors for you to be able to help more. So it’s awkward. It is awkward. And then you just get used to it and just ask them and just be like, Would you mind doing that? We’d appreciate it. And that’s it. Just leave it there. Don’t be pushy. Don’t tell them what to write. Don’t tell them any of this stuff because it’s all BS. And again, it’s not genuine. But just say, hey, we’d really appreciate it.

 

[00:22:58.260] – Jameel Manji

And it helps us out tremendously. And clients, if you do a good job, they want to help you out. They want to do something nice for you. And instead of bringing you baked cookies, if they can do it in 15 seconds on the computer, it’s not a huge ask. And you’re actually sending them the link after you speak to them. It’s the way they can just literally click on the link and say, best abogado, highly suggested. They don’t have to say much, but just ask. You’ll be surprised. People are very appreciative when you do good work.

 

[00:23:31.960] – Patrick Carver

Yeah. I think you add some great takeaways here. A couple for me, number one, don’t be afraid to ask. I think you’re not doing anything fancy in terms of some elaborate workflow or technology component, but you’re asking and also just making it easy for them by getting them the links and getting it to them right at that moment that they need to.

 

[00:24:04.430] – Jameel Manji

Yeah, people are busy. People are busy. It’s not that they’re lazy. People are busy. They got a million things going on. Make it easier for them. It’s like when I tell my family I’m going to use my sister again, I don’t even look for toys for my nephew anymore. I just tell them to send me what I want and make it easy for me. Send me the links. I can literally click and add it to my cart. It’s the same thing for Google. Send them the link so they can just save them time, make it easy. And it increases your chance of getting that actual review versus, Oh, I’ll get to it later. And then people forget.

 

[00:24:37.830] – Patrick Carver

Yeah. And I think the other part of it, too, is just consistency. One of the problems that I see a lot of attorneys have is just they don’t have it in their operational flow. And like I said, beyond technology, we have a software we created that helps just add multiple attempts at doing it because your point, people are busy and if they don’t do it on the first try, that doesn’t mean that they’re necessarily against it or not willing to do it. But I think we’ve all been there where you have the best intention of doing something, but guess what? You got to go pick up the kids. You have to run out the door and you just forget about it as other stuff comes in. And so getting a couple of cracks at it can be really beneficial. And that’s, I think, where the technology component can come in and at least alleviate some of that. So you said it once. But one of the biggest things that I recommend is just make sure that it’s in your flow, your client flow, so that you have that period, that specific time is the trigger point where you can then make sure that that happens.

 

[00:25:50.120] – Patrick Carver

And whether that’s you or someone in your office is doing it, the most important thing is that it’s happening. How have you dealt with negative reviews in the past? Because one of the things that I think about. I hear from folks that they’re really worried about negative reviews. And a lot of the time, honestly, especially with lawyers, I don’t really understand why these happen necessarily, but a lot of lawyers get spammy negative reviews that they’re not actual customers. It’s somebody who called in and maybe the phone line was busy. But we also see other ones that there’s no connection to anyone who’s actually a customer. And one of the things that I’ve shared with clients is that I think there’s a misconception that Google is going to really highlight you or put on a blacklist if you have one negative review or something like that. And really, as far as I know, my knowledge on it is that Google is really looking for more of the responsiveness from your business. And that if there is a negative review, even if it’s not anything you’re responsible for, just the practice of responding to it and communicating either, hey, we’ve never served this person, or if there is a situation where it is negative and it’s warranted, just deal with it honestly. But what are your thoughts on that? And how do you factor that into your review process?

 Dealing with Negative Reviews

 

[00:27:45.460] – Jameel Manji

So I might not be the best at responding to negative reviews because the thing is, just deal with it, don’t take it personal. Sometimes it hurts a little bit. You’re just like, Really? I did what I needed to for you. One of my business practices, I’m brutally honest, I’m not here to waste anyone’s money. I’m not here to tell you what you claim to hear. I’m here to tell you my honest opinion and my advice. And sometimes people just don’t hear that. So at the end of the day, you’re not going to make everyone happy. I remember my first ad review, and it wasn’t even that bad. It was just a mediocre review where the guy just wasn’t happy with what I told him. I told him the worst case scenario. He asked, That wasn’t the price that I quoted him. I took it personally. I was like, I did not quote you that price. I told you the worst case scenario. I just didn’t give him what he wanted to hear. In retrospect, I probably should have been a little bit more or less personal with my response because I went in there and detailed out a long response and I should know.

 

[00:29:03.680] – Jameel Manji

But I’ve learned since then. I’ve gotten maybe two other bad reviews. One was from somebody I’ve never heard of, but there’s no record whatsoever. So I think I took that as a badge of honor. We got a random person from Bangladesh that I’ve never heard of, no one even contacted us and just left a one star review with nothing else said. I took it as a badge of honor. I was like, All right, cool. We’re drawing attention in Bangladesh to somebody that clearly might not have a strong opinion about immigration or didn’t like the wait times and decided to take it out on us. And then one other one was… I’m just getting personal here. But one other one where the guy came in with all the stuff from Alabama, from another state for criminal stuff, and I had to look it up because I’m here in Georgia, I don’t know all 50 states criminal stuff off the back of my hand. So I was looking stuff up and he apparently was unhappy that I had to look up some penal code language from another state. At the end of the day, you’re not going to make everyone happy.

 

[00:30:07.410] – Jameel Manji

And it’s something I’ve learned over time is a lot of these places that only have perfect reviews, I know it also smells like BS. I’m dealing with hundreds of clients weekly. You’re not trying to make everyone happy. You’re dealing with immigration, you’re dealing with different governmental entities. It’s hard to make everyone happy, you’re completely happy. So you just got to be objective with it. It happens. And then overall, it all averages out to good if you’re doing good work. If you have one disgruntled person that wasn’t even a client versus 100 clients that were happy, I think your potential clients are going to realize you can’t make everyone happy and they understand that. So you can’t just always worry about reviews and this and this and that and just focus on it. And like you said, just address them. Hey, we have no record of you ever contacting the law firm. Would you like our help? Contact us. Thanks. Just keep it simple and not take it personal, which, again, if I get another bad review, I’ll take it as personal. And just dealing with it head on. I know I’m just sounding like a robot here, but you can’t make everyone happy. That’s just life. And it’s going to show in Google that when you do good work.

 

[00:31:38.450] – Patrick Carver

Yeah. And something you’ve actually done, which I didn’t even know was possible until you were able to get this change from somebody is I think I recall you getting a review that was maybe like four stars or three stars or something. And you’ve actually talked to those people, and I didn’t even know you could do that. And basically, with the point being that even if you get a negative review or something that is maybe less than what you feel like the situation calls for, you can use it as an opportunity to speak with that person, address any questions or concerns or issues they might have had with the process and actually improve it. And so I think there’s a lesson in there about just being responsive and listening to your customers, and it may end up benefiting you and then change your business practices for the better moving forward.

 

Using Negative Reviews as an Opportunity to Improve

 

[00:32:45.270] – Jameel Manji

Yeah. So yes, you absolutely can. This is actually the only time I didn’t get a five star review from a client. And the purpose wasn’t to ask him to change their view. I would just want to know how we could do better. I contacted him. He’s an older gentleman. And I was like, Hey, sir, how are you? I noticed that you left us a four star review on Google. Just wanted to know what we could do better or what would have made you happy enough to give you a five star. And this all worked out great because he was like, What are you talking about? You guys did a great job. And I Was just like, Well, four stars actually low. He’s like, Really? I thought four stars was really good. To me, four stars is good. I’m happy. Five stars, just if they did something that you weren’t expecting. So he thought, if you did your job, you did exactly what I expected. Four stars. Normally, I was like, Oh, well, normally we like five, but we’ll keep that in mind. I appreciate it. And he was just like, oh, well, five is the norm for someone doing a really good job. I’m happy to change it. I was like, Oh, if you want to, that’s great. And then he actually did it on the spot, which was nice. But even if they’re not going to change it, I find that awkward to ask. It’s just a good opportunity to know, Hey, how can we do better? Because it all comes back to customer service.

 

[00:34:09.290] – Patrick Carver

Absolutely. It sounds like it’s just a big part of this, too, is just the authenticity of it comes through. I think that consistency is also important, just authenticity. Then, of course, if you weren’t doing good work, that would be reflected as well. I’ve pulled away a lot. I think it just is a great reminder about the importance of customer service. In the end, we’re all in business and so have to keep in mind that we are interacting with people and how to improve that. Really appreciate your time. Are there any other tips that you have or things that you can think of for other attorneys who are growing and want to scale to the level that you’re at, whether it’s review related or not? I’m sure that folks would find it helpful.

 

[00:35:04.030] – Jameel Manji

I think this is more pertaining to immigration attorneys or people that deal with immigrant communities for this to get reviews in other languages. If you see… One of the things is I ask the clients reviews and then they speak English or Spanish. Sometimes I’ll be like, Hey, I don’t have any reviews in Spanish. If you don’t mind, can you just say a few things in Spanish? And Google will translate them for everyone to see in English. But when you see it written in Spanish, I find that helps with my Spanish speaking clientele because they can relate to it and be like, Okay, so this person does deal with this community. This person is not just working with… He’s an Indian American. He only deals with people from India. He deals with the Latino clientele on a regular basis. Get those reviews in other languages, also they read better, they translate better. It’s them writing in their words instead of something in English where they might not be as comfortable expressing it. And if you’re doing good work, you shouldn’t be shy to ask for reviews. At the end of the day, this is where a lot of clients come from. You’ve earned it. Just ask. A lot of these clients are willing to. Just don’t be shy. That’s my last little input there.

 

[00:36:31.310] – Patrick Carver

Awesome, man. Well, I really appreciate your time. And thanks so much for taking the time to chat with me.

 

[00:36:37.690] – Jameel Manji

Absolutely, man. Thank you as well.

 

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