Adapting Your Law Firm's SEO Strategy to Google's 2024 Core Updates

Main takeaways:

1. Understanding Algorithm Updates: Google’s frequent updates can either negatively impact or greatly benefit your law firm’s online presence, depending on how prepared you are.
2. Assessing SEO Damage: It’s crucial to track your leads and organic traffic to understand how algorithm changes are affecting your website’s performance.
3. Turning Challenges into Opportunities: By optimizing your content and SEO strategy, you can turn setbacks into growth opportunities and set your law firm on a path to long-term success.

Struggling to adapt to Google’s latest algorithm updates? In this episode, Patrick Carver, CEO of Constellation Marketing, breaks down how these changes are impacting law firms and what you can do to not just survive, but thrive. Learn how to assess the damage, minimize losses, and turn these challenges into long-term SEO opportunities. Subscribe for more insights on growing your law firm!

#SEO #LawFirmMarketing

In this episode of The Optimized Law Firm Podcast, Patrick Carver, CEO of Constellation Marketing, explores the latest Google algorithm updates and how they affect law firm SEO strategies. Learn how to assess the impact on your website, adapt to the changes, and turn challenges into opportunities. Patrick shares actionable tips to ensure your law firm stays ahead of the competition and continues to thrive. Don’t miss out on these essential insights for growing your law firm’s online presence.

Timestamps:

Understanding Google’s Core Algorithm Updates
Timestamp: 00:02:45 – 00:09:20

Assessing the Impact on Your Law Firm’s Website
Timestamp: 00:09:21 – 00:19:30

Minimizing Losses and Maximizing Gains
Timestamp: 00:19:31 – 00:29:00

Short on time? Watch these digestible videos instead:

1. Understanding Google’s Core Algorithm Updates
2. How to Assess the Impact of Google Updates on Your Law Firm’s Website
3. Minimizing SEO Losses and Maximizing Gains
4. Turning Google Algorithm Challenges Into SEO Opportunities

Transcription:

00:00:06:09 – 00:00:30:04

Patrick Carver

Google makes algorithm changes all the time, but these that have come in the past year are different. And it could be the difference between your law firm just surviving or thriving. Have you been feeling the pinch from these latest Google algorithm updates? Well, let’s assess the damage and figure out what we can do to mitigate it and then come out better on the other side and actually turn this into an opportunity.

00:00:30:07 – 00:00:53:21

Patrick Carver

Google algorithm updates can be absolutely devastating, but if you’re ready to turn these challenges and opportunities, I’m going to show you how you can take these and turn them into big advantages for your law firm over other competitors in the same space. Welcome to another episode of the Optimize Law Firm Podcast. I’m your host, Patrick Carver, and I’m the CEO of Constellation Marketing.

00:00:53:24 – 00:01:18:12

Patrick Carver

The whole purpose of this podcast is to help you run a more enjoyable and profitable law firm. So we cover marketing topics, operations, pretty much anything that kind of fits with that mission statement. We work with 90 clients, a focus on six practice areas, and we’ve been doing this for over eight years now. So really excited to share some of our insights and help you stay ahead of the game.

00:01:18:12 – 00:01:46:08

Patrick Carver

So even if you’re not looking for a marketing company, happy to help. Happy to share some of the latest trends out there. And, you know, really just try to help you make sense out of all of that information and noise that’s out there in the marketing space. So today we are going to cover Google algorithm updates. And in particular, there’s been a string of algorithm updates over the past year that have been kind of different in comparison to other updates in the past.

00:01:46:08 – 00:02:22:18

Patrick Carver

And so we are going to understand, help you understand how you can adapt your law firm’s SEO strategy to these updates in 2024 and put yourself on a good, sustainable path for not only the rest of the year, but into the future. And so we are going to cover everything about these updates, kind of what they are, how you can understand them with your with your firm — see our definitive guide to ranking for the broader foundation — that we’re going to look at assessing kind of the impact if you’ve been hit by one of these and how you can go about telling if you’ve been hit.

00:02:22:21 – 00:02:45:21

Patrick Carver

And then finally, we are going to talk about how to minimize losses, what you can actually learn from them, and then ultimately turn that negative into a positive. So I’m really excited to get into the weeds on this one and get you guys on a path of, you know, a proactive SEO strategy that’s really going to benefit you for four years and for months and years to come.

00:02:45:24 – 00:03:29:14

Patrick Carver

So let’s get started with the first section. Understanding Google’s core algorithm updates. And in this section we’re going to cover what Google core updates are, why they’re so critical. We’ll also cover improvements in Google’s ranking systems, kind of what they’re trying to do here focused on AI content. And then I’m also going to touch on the spam policies, including, you know, how Google targeted A.I. generated content in this last batch and really understanding why they do these updates, what what purpose they’re serving, I think is really the first step to coming out on the beneficial end of this so that, you know, you’re not caught by surprise.

00:03:29:14 – 00:03:55:10

Patrick Carver

And then if you have had a downturn in traffic and ultimately business, you can quickly resurrect that and move things in the right direction. So we noticed a pretty large shift in the amount of leads that were coming into our clients in July. So it was about roughly a 10% drop across the board for our clients from the organic SEO channel.

00:03:55:13 – 00:04:26:03

Patrick Carver

And so that’s obviously a pretty big deal, right? When it affects everybody like that. And so we started to do some more, more research and, you know, and we got to focus on a really, you know, just a single algorithm update that that Google had done earlier this year. And the update Google core updates are very normal — for a deeper look at AI's impact on SEO in 2025, we've covered this extensively. They they typically happen in the past about four times a year.

00:04:26:11 – 00:04:54:19

Patrick Carver

It seems like they’re doing more of them in this past year that the frequency has has seemed to increase where they’re going kind of shuffling the, you know, making big, big large scale changes to to the algorithm and, you know, so this past group that they’ve done has felt a little different because typically when we go through an algorithm change, we’ll have a few people who are negatively impacted.

00:04:54:19 – 00:05:23:00

Patrick Carver

And typically what happens during this is that they are changing something to the weighting of the algorithm. And so throughout the year you have these core algorithm updates. You also have these smaller versions of them. Those are really, you know, meant to kind of solve smaller issues and be more, more targeted or surgical. The broad core algorithm updates are going to be much more expansive.

00:05:23:00 – 00:05:51:04

Patrick Carver

Right? And so you may have heard about something like why? And while like your money, your life update a while back and they all have kind of a specific purpose where they are seeing a trend out on the Internet and it’s allowed people to benefit from the algorithm as it currently is, they, for whatever reason, don’t believe that those people should be benefiting from that.

00:05:51:10 – 00:06:20:15

Patrick Carver

And so they look to adjust the algorithm so that in their mind the right people are getting rewarded with positions on on search and ultimately traffic. And then for us in our our vertical is going to be leads or, you know, sales with other other websites. So these often happen and you hear about it and you see a bunch of articles and news and people try to kind of understand what what they’re all about.

00:06:20:17 – 00:06:46:06

Patrick Carver

And then you notice a lot of activity, a lot of noise happening where you might see like one page that you have on your website just completely go vertical in terms of now it’s like the number one page in the country and you immediately get plugged in to all of this traffic. And so we’ve seen this with our clients where they might be ranking for something like Immigration lawyer Atlanta.

00:06:46:12 – 00:07:15:04

Patrick Carver

And then because of a big update, Google effectively is like shuffling the deck, right? So they’ve been having these these consistent keyword positions. And then when you do something like this, it rewards them. And out of nowhere, they now become on the first page for immigration lawyer nationally, right? So their traffic just skyrocket. But we also have seen it the other way where people have individual pages that go down, right.

00:07:15:04 – 00:07:45:09

Patrick Carver

They were ranking for something pretty well and then the next day they’re not ranking at all after this initial, you know, noise, you get into a process where they’re they’re fine tuning it over the next couple of weeks to to where it’s kind of smoothing out or balancing out. And they look to kind of see what impact those updates had, kind of listening to the community, doing their own assessment of, hey, did this really accomplish the goal that we wanted to?

00:07:45:11 – 00:08:11:04

Patrick Carver

And from there then they’re going to kind of like pull it back a little bit or or make those changes. And so that gets us to this current update that happened in, you know, roughly around July. And this one was pretty interesting because it had a really sizable effect on parts of the SEO community. I’m not going to go into all of that.

00:08:11:04 – 00:08:42:09

Patrick Carver

I’ll stick exclusively to how this relates to law firms and their their websites. One of the things that we noticed was that they were attempting to handle or take action on AI driven content. And the the reason they did this was because there’s been this rise of AI writing tools where you can push a button and it’s going to pump out a an article for you.

00:08:42:11 – 00:09:06:12

Patrick Carver

So what this led to on the SEO side was that people basically just unleashed this absolute monsoon of content development that was happening because now you could go in to the machine, press one button, and it can write literally a thousand pages. So you could go and say, I want to build a website about law and about personal injury law.

00:09:06:15 – 00:09:34:29

Patrick Carver

Click a couple of buttons. It’s going to write a thousand pages. All of that gets published and, you know, gets out into the into the mainstream. Some people are doing this and doing it with a lot of success. And so, you know, particularly on the affiliate side of SEO, where they’re trying to drive sales to products they own or things like that, people were really using this and getting pretty good results that more or less angered Google.

00:09:35:03 – 00:10:02:14

Patrick Carver

And because it goes against kind of their idea that like they people that they want to reward in the search algorithm should be creating like quality content that, you know, at first it was always human written content. They’ve since adjusted that policy in their statements around it to say basically, okay, we don’t really care who wrote the content, but it has to be helpful.

00:10:02:16 – 00:10:26:18

Patrick Carver

It it has to be up to date, you know, it has to have this this quality component. So as a byproduct of this rapid increase in the amount of content out there, they really try to clamp down on this. And they you know, they have a their biggest cost for Google is going out there and indexing all of this content and material.

00:10:26:18 – 00:10:58:06

Patrick Carver

And so for them, if you know, if they wake up one day and now they have, you know, 5 billion more pages to go out there and scan and review and evaluate and try to put in their search, that’s an enormous amount of computing power that they simply can’t do at this stage. And so they they took all these steps to try and get people to, you know, basically scare them into creating these enormous IT all content, all AI type websites.

00:10:58:06 – 00:11:25:02

Patrick Carver

So back to, you know, really how this affects you as a law firm site. What we noticed during this whole whole process was that one of the things that appeared to have happened because of this change was that the algorithm shifted more towards relying on links or authority signals to choose who was going to then be featured in the search results.

00:11:25:05 – 00:11:53:08

Patrick Carver

My theory on this was that, you know, basically authority signals are harder to harder to fake, right? You can go out there and create a website with, you know, 5000 pages, but it’s a it’s a whole different ballgame trying to go out and get links to that Web site. Those typically have to be even if you’re epic at it and you know it can do it, there’s still a time horizon on that.

00:11:53:08 – 00:12:23:28

Patrick Carver

And so what they did was go in and look at websites who you published an enormous amount of content, like thousands of articles over a small period of time in Google search console. So the the blowback on this or the collateral damage for some of our attorneys that we noticed was that they were no longer ranking or were ranking lower and that they were being offset by some law firms that had absolutely no business ranking for that area.

00:12:23:28 – 00:13:00:29

Patrick Carver

And the biggest example I can think of here is that we have a an immigration lawyer who has tremendous positions, really dominates. And we found in a couple of the the Serbs, they were being out outmaneuver or outranked by a personal injury firm in town that only had like one page about immigration. So in Google’s eyes and what we have seen from our own work is that that would not give the the search or equality experience because they are, you know, not a non-expert.

00:13:00:29 – 00:13:28:19

Patrick Carver

And so it’s kind of one of these like quirks that happens when the big algorithm updates happen. And over time that has been fixed. And so it’s been changed. And so we saw that, you know, in some cases the the, the, the, the site that was not fit is as fit as are equipped to deal with. That user was benefiting.

00:13:28:22 – 00:13:51:12

Patrick Carver

And so people who were, you know, doing a really good job of creating a topical story on their website and building a lot of articles and talking about, you know, really trying to become the, you know, the leader of information in their in their market, you know, paid the price. But the good thing about these updates is that over time they they start to move back in the other direction.

00:13:51:15 – 00:14:20:04

Patrick Carver

The probably the biggest thing though, that we noticed is in addition to this algorithm update, there was also a large change with how AI is rewriting search visibility. So you have probably started to see these AI summaries that are now pretty, you know, have a lot of traction across the Internet and you’ll see them at the top. So you’ll put in a question or something like that.

00:14:20:04 – 00:14:54:03

Patrick Carver

And now instead of putting results, web results right there directly, they’ve got this this Google block that’s like a summary. This was created by by Gemini. And this is the thing that that we’ve seen impact our clients the most. And this is really what factored into that that Big 1010 point swing in terms of leads. And what we figured out with this is that these AI summaries typically are chipping away at the attorneys, informational queries and so on.

00:14:54:03 – 00:15:21:00

Patrick Carver

Any good law firm website, you’ve, you know, you’ve got pages that are targeting the, the user. So you got people targeting your your client, your potential client. So that’s like somebody searching criminal lawyer Tennessee or criminal lawyer Memphis, something like that, where it’s like they want your service. Right? And so it’s very specific. But to rank for those things, you also have to rank for all of these other queries out there that are informational based.

00:15:21:00 – 00:15:53:23

Patrick Carver

Because Google wants to see top goal authorities. They want people who understand the whole context of an issue. And so if we were wanting to rank for criminal attorney Memphis, we would also be wanting to rank for criminal laws in Tennessee, misdemeanor laws in Tennessee, felony in Tennessee. Then we would want to talk about any specific rules that are in Memphis and, you know, go down this whole list of every possible subject that is is interconnected to our focus area.

00:15:53:25 – 00:16:26:08

Patrick Carver

And what we saw with this is that more of these informational queries were getting absorbed by Google. So instead of our clients being that first result for an informational query, it was Google. And so it basically effectively is is taking our spotlight. Right. And and so the interesting part was about this whole thing was, you know, there is money to be made with creating informational content on your website.

00:16:26:08 – 00:16:52:09

Patrick Carver

It’s not where we would spend most of our time. We focus on that high content content. But it is interesting to note that, yes, people are finding education based articles about their particular situation, like sentencing penalties for a certain type of thing, or like procedural stuff about a court. And those those are turning into calls, they’re turning into leads.

00:16:52:12 – 00:17:13:03

Patrick Carver

And so it’s it’s a pretty cool vote of confidence for that. You know, the fact that like informational content on your website is a great is is a great strategy. And it’s not only accomplishes the SEO component, but it also can pay the bills, right? It gets people in there, you know, who are wanting to actually need a service.

00:17:13:03 – 00:17:49:12

Patrick Carver

Right. So I think I’ve covered that pretty in-depth. I could go on with this for for a day. But you know, for the sake of everyone’s time, I’m just going to kind of keep it there and always happy to discuss this in more detail with with you. If you know, if you’ve been affected and you noticed a big drop in in these leads since since July and you’re not really sure how to get get back there because we’re we’re testing some strategies of of how to, you know, occupy that that space again and basically fight back against this which we’ll cover at some point in this content.

00:17:49:12 – 00:18:15:24

Patrick Carver

But we’re doing that right now with our clients. So let’s go into assessing the impact on your law firm’s website, how we go about doing that and kind of what what you need to be looking for before taking drastic action or any action at all. So it’s actually pretty simple to understand the impact of these algorithm updates. And there’s really just one way it comes down to results, right?

00:18:15:27 – 00:18:44:23

Patrick Carver

So if you track your leads on a monthly basis or have some idea of how many leads have a baseline, the first thing to ask is, is that month’s performance was July or August. Now, was that out of, you know, a standard deviation of the of the baseline that we have? You can get into traffic as well or or keyword positions as well.

00:18:44:23 – 00:19:11:23

Patrick Carver

But one thing I preach for our clients is, you know, you don’t need to be the experts on the sub metrics or the level two metrics we scrutinize those things and we look at those all the time because at the end product is leads and paying customers. The, you know, that has to be started at the keyword level and then that creates traffic and so on and so on.

00:19:11:23 – 00:19:34:04

Patrick Carver

So there’s two ways to diagnose that right? You can look at the actual lead count and see was there was there a difference there? You can also go in and look at the keyword level as well, or the traffic level as well. We typically will use a tool like a traps or other ones out there. You can do like some Russian and Mars.

00:19:34:06 – 00:20:02:11

Patrick Carver

The only those are really perfect for for understand keywords. Did you lose keywords did did your positions change things like that Because if you have a really high performing keyword and that goes away, it can have a massive impact. I mean, it can really change how many leads you’re receiving and cut them by 25% or 50% if you’re, you know, kind of if you have one of these that is is really producing for you.

00:20:02:13 – 00:20:24:16

Patrick Carver

Another way to do this is also just go to Google Analytics. And the way I would approach this to understand like was I hit by by this you want to look at the comparison data, right? You want to get an idea of of what your average organic traffic is for the website month by month over, let’s say the previous six months or so.

00:20:24:18 – 00:20:45:11

Patrick Carver

And then you want to compare your last couple of months. And so you can do that in Google Analytics or most tools that are going to provide analytics by looking at July and then compare that to other periods. And you can basically just go to change the month that you’re comparing to and do it, do it really quickly and kind of get to get it ranked for that.

00:20:45:13 – 00:21:10:27

Patrick Carver

Now, if you want even more granularity, you can then go into the page of Google Analytics where it’s going to break down the page by page content and it will do effectively the same thing. You’ll be able to run a comparison between one particular point in time versus previous periods, and that’s going to match up with a big list of content on your website.

00:21:10:29 – 00:21:50:03

Patrick Carver

And so you’ll be able to know kind of pinpoint which pages suffered the most and which ones you need to focus on, because there’s often a, I think, misunderstanding around SEO that it’s it’s kind of monolithic in that, you know, if if you have a big like drop in traffic or something like that for, for a month, you know, and you’re coming off of a situation like this where there’s an algorithm change, your first instinct is kind of to think like, okay, like the whole ship is sinking, right?

00:21:50:03 – 00:22:23:03

Patrick Carver

Like there’s a big problem and it’s happening with, you know, with the entire website. But the truth is that a lot of times it will be isolated, the change will be isolated to one or a couple of pages. And in that case, you really want to be more tactical about which pages you go after, right? So instead of doing adopting a new sweeping site wide adjustment, you really want to get in there and understand which specific pages were affected.

00:22:23:03 – 00:22:46:00

Patrick Carver

Because unless you have drops or gains all across the board and the whole the whole ships, you know, is going down a little bit, you’re going to be better off by going in and doing page optimizations per page, because typically it’s going to be like one or two or five of your really high traffic pages that get hit.

00:22:46:02 – 00:23:04:01

Patrick Carver

But the good news is that by, you know, using best practices — including how page speed metrics affect rankings — and we have a whole, you know, we have content about how to do the on page SEO process and like what we do to evaluate it. But it’s I won’t go into all of that but there’s there’s a way to get back, right? The algorithm is constantly changing.

00:23:04:05 – 00:23:30:05

Patrick Carver

You can constantly change your, your content, right. That’s how you fight back against this is understand that it’s not monolithic. You need to change it over time. You need to freshen it, update it, add more, sometimes reduced. But you know it needs to get better over time. And by keeping that mentality, you’re going to be able to put yourself into a better position to actually recover, you know, and make gains like this for for the future.

00:23:30:08 – 00:23:52:02

Patrick Carver

So let’s talk about how to minimize losses and then maximize gains out of this out of the situation. So anytime you see like a big drop from an algorithm, it can be it can be super stressful. And it you know, it’s further complicated by the fact that Google is on a really tell you, for the most part, what what they’re actually doing in these updates.

00:23:52:02 – 00:24:22:26

Patrick Carver

They’ll say something cryptic or very generic. You know like we’ve we’ve changed to, you know, benefit publishers, you know, or just something very kind of like generic. It’s not really going to give you a ton of detail. And so after these updates come, you know, your best bet is to really wait and see. Right. And watch and see what actually happens, how your website is impacted during these.

00:24:22:28 – 00:24:45:27

Patrick Carver

The probably the worst thing you can do during this is to go make radical changes based on what other people are talking about. Okay. So a common situation after these happen is that you have all these people who are, you know, make their living out of dishing out SEO advice and maybe they sell products or they train other people and stuff like that.

00:24:45:29 – 00:25:20:29

Patrick Carver

And so they’ll make these claims or theories about what what they’re seeing in the change or what happened and what you know, what what Google’s thinking. But they don’t know. I mean, I don’t know. It’s all it all comes down to trial and error and just understanding, seeing your evaluating your own data set. And so the effects that something like this will have on legal is completely different than, you know, plumbing or animal foods or anything like that.

00:25:20:29 – 00:25:46:15

Patrick Carver

And so be extremely careful about listening to these these kind of wide ranging opinions or what other people have said, because your best your best ally in this is looking at the actual data and understanding it. And then moving from there and creating a solution based on that. So anytime you see or hear that like a big algorithm change coming in, you’re you’re driving some traffic.

00:25:46:15 – 00:26:09:23

Patrick Carver

The first thing I always recommend is basically do nothing, do nothing for one or two weeks and kind of let things settle out. As I mentioned in the first part, when we’re talking about the algorithm process, you get this like big change causes a lot of noise and then it starts to kind of mellow out as they see, okay, we overshot here, overcompensated in this one area.

00:26:10:00 – 00:26:34:24

Patrick Carver

So it’s like, pull that back a little bit and make these other modifications. And so you won’t really know kind of your new position and the new State of the Union for about one or two weeks from that. So that’s the first step. Then you want to go in and look at the page by page level, really understand where you gained and where you dropped off.

00:26:34:24 – 00:27:00:07

Patrick Carver

So I went over that process a little bit. You can do it in analytics, you can do it in a tool like graphs, and you’re looking for those pages that aren’t that that aren’t doing well, right? That that drop off significantly. And then what you want to do is go and evaluate your page compared to the ones that are the opposite that that gained a lot of traffic during that time.

00:27:00:09 – 00:27:24:12

Patrick Carver

This is not really possible with Google Analytics, but with something like eight trips, it’s absolutely possible. And so you’re kind of going in with the mindset. It’s like, okay, Google want something different and it’s it’s not on my page. Well, what happened with these others who were previously not ranking and now ranking here, or are there other pages that were previously ranking and continue to rank?

00:27:24:14 – 00:27:45:22

Patrick Carver

You can go and look at these and just manually assess them yourself. Now, I don’t recommend it. There’s a bunch of tools out there like Surfer Neuron Rider who can do all of that data crunching for you and give you a better idea of what is the tangible difference between your page and the ones that are continued to rank.

00:27:45:22 – 00:28:12:09

Patrick Carver

And so again, we do all of that in our in our SEO process. And so focus on the ones where you’ve had where there’s been the biggest impact, that’s going to give you the best bang for your buck from a a time and energy consumption standpoint. But do it, you know, make make sure you keep your you log this stuff and then give it a couple of weeks.

00:28:12:09 – 00:28:30:27

Patrick Carver

Right. Give it give it a couple of weeks and and see where you’re at after that time period. And if you’re not getting the gains you’re looking for, go go back at it again. Right. Look through and see if you missed something. See if there’s something, you know, an additional additive that you can get there. The final thing I’ll mention about this is like how to maximize gains, right?

00:28:30:27 – 00:29:01:28

Patrick Carver

So part of it is playing good, you know, kind of good defense. But you can also play offense with this, too. And as you get some insights from your research about the ones that are doing poorly or have been affected, you’re probably going to stumble across some, you know, some nuggets. You’re going to find out that, you know, you do something on these other pages that were unaffected by the algorithm update except for this one that was affected, right?

00:29:02:01 – 00:29:48:25

Patrick Carver

And from there, that’s when you’re able to tell what Google’s actually wanting or thinking when they make those changes. And so you might see, well, this page that went down was only about 500 words, whereas all the other ones that didn’t go down are at least 2000 words. Okay. So you start to get this idea like, all right, so there this is probably more of a content related update and they’re kind of re working the algorithm to benefit web pages that have pretty sizable amounts of content on them and cover the topic and in a lot of detail and you can take that and then start applying it to other all other pages on your

00:29:48:25 – 00:30:30:01

Patrick Carver

website. Right. And if you have ones that have been performing well, you can even kind of double down on those efforts, right. And continue to add more, more content to make them effectively the best version that that they can be. So it’s not rocket science, but it does take patience. It takes good analytical decision making. And, you know, in understanding how, you know, giving yourself enough room to breathe and think on this and then detail and figure out that that that big difference maker that is is catapulting other other websites And then if you can apply that you’ll be in great shape.

00:30:30:01 – 00:31:00:25

Patrick Carver

You’ll you know you’ll take my job and and you can do this all by yourself. But seriously though, once you succeed want you to hopefully, you know, kind of take these big topics, you know, and have a better, more understanding, you know, understanding of SEO in general so that it’s not this this kind of black box thing and that’s led by shady, shady marketing companies and give you a little bit of a behind the scenes, you know, peek into what what we do on a daily basis and what works.

00:31:00:27 – 00:31:33:11

Patrick Carver

So Google updates don’t have to spell disaster for your law firm. With the right strategies, you can navigate these changes. You can protect your revenue and set the stage for future growth. So I hope this podcast was helpful. I want to thank you for tuning in to the Optimize Law Firm podcast. Remember, you know, I know we know you have a lot of choices in who you listen to, who you get your your marketing information from, and just want to thank you for taking a moment, giving us consideration and listening to this.

00:31:33:11 – 00:31:59:03

Patrick Carver

And I really hope it was valuable. I have an open door policy. I always want to help. One of the key goals for this business is to create a more transparent, trustworthy environment between law firms and marketers. This stems from my father’s attorney. I started doing marketing for him in the first place and didn’t like the way the relationship was going between him and one of the big box marketing companies.

00:31:59:03 – 00:32:24:07

Patrick Carver

And so that’s really what what propels me on a on a day to day basis. So feel free to contact me my emails Patrick at go Constellation dot com. You can go go to our Web site go constellation dot com and put in an inquiry happen talk shop any time where we are not a sales heavy group so rest assured that if you want to just ask a question or get a little bit more knowledge about SEO, I’d love to, I’d love to help.

00:32:24:07 – 00:32:28:24

Patrick Carver

So thanks so much for tuning in. Really appreciate you and peace out.