Main takeaways:
- Stay Agile with Search Trends: Despite Google’s dominance, emerging AI tools like Perplexity are gaining traction. Be ready to pivot your digital strategy when major shifts occur.
- Prepare for Organic Traffic Changes: AI-generated overviews in search results could reduce organic clicks to websites, emphasizing the need for alternative lead-generation strategies.
- Focus on Digital Authority: Establishing a strong online presence through authoritative content, links, and reviews will be crucial to competing in an AI-integrated search ecosystem.
In the latest episode of The Optimized Law Firm Podcast, Patrick Carver, CEO of Constellation Marketing, shares insights on the evolving search engine landscape and the role of AI in 2025. Discover why Google’s market share dominance still matters, what AI-driven search trends could mean for your law firm, and the practical steps to future-proof your digital strategy. Whether you’re looking to improve your SEO or prepare for the next wave of AI advancements, this episode is packed with essential tips for law firm success.
Timestamps:
- State of the Union for Search Engines
Timestamp: 00:02:06 – 00:09:12- Predictions for 2025 in Search Trends
Timestamp: 00:09:12 – 00:20:05- Strategies for Building Digital Authority
Timestamp: 00:20:05 – 00:29:17
Transcription:
00:00:07:02 – 00:00:32:23
Speaker 1
Welcome to 2025 and our first episode of the Optimize Law Firm podcast for this New Year. Hope you had a great holiday. Excited to get going. There’s a lot changing and we’re ready to dive in. In this episode today, we’re going to talk about the rapidly evolving State of the Union when it comes to AI and search. So search is really our bread and butter here at Constellation Marketing.
00:00:33:00 – 00:00:59:21
Speaker 1
And this is an area that is looking like there’s going to be a big shakeup. There already is a lot of stuff going on, but a huge shakeup potentially in 2025 that’s really going to affect basically every law firm out there. And so we want to talk about how you can stay ahead of these changes. We’re going to make some of our predictions that we think are most likely to happen in this evolving space and then work on some of the solutions so you can stay ahead of your competitors.
00:00:59:23 – 00:01:27:18
Speaker 1
I’m Patrick Carver and I’m the owner of Constellation Marketing. Thank you so much for taking a moment to watch. We’ve helped over 90 law firms improve their marketing and most importantly, we help them gain return on investment every single month. Our retention rate is 98.7 every single month in 2024. So we like to get new clients and keep them happy as long as possible.
00:01:27:18 – 00:02:06:15
Speaker 1
And that’s all a credit to our ability to help them make more money. So thanks for the the marketing pitch. And now we’re going to talk about what’s going on and what happened in 2024 as far as search dynamics. We’re going to talk about how Google really has maintained a lot of that market share. And we’re going to bring in some other new concepts like perplexity, search and things like that, because this the landscape is really rapidly changing and we’re going to explore how all that’s going to come together and what you can expect as an attorney in 2025.
00:02:06:18 – 00:02:30:10
Speaker 1
So let’s get started talking about really what I would call the State of the Union for search. When you talk about the global market share of search engines, it really hasn’t changed that much. And so if you look at statistics in December of 2020 for the global search engine market, shares are as follows Google 90%, Bing about 4%.
00:02:30:10 – 00:03:02:25
Speaker 1
Yandex 2.5. That’s mostly Internet national search engine Yahoo 1.29. Baidu 0.81. DuckDuckGo 0.66 and then if you get into a search engine use, this area is a bit fuzzy still, but we do know maybe the most most of used AI search engines, perplexity and that’s getting about 15 million monthly users. Search CBT opened up to about 10,000 users.
00:03:02:28 – 00:03:35:06
Speaker 1
We don’t have exact numbers on that, but when we’re talking about the global market share of Google or even something like DuckDuckGo, you’re talking about, you know, hundreds of millions of users or in Google’s case, in being billions of users in those platforms. And so when you look at that compared to 15 million with something like perplexity, which is really, I would say, top of the heap right now in terms of AI search of the the how much it’s been adopted, it’s really not that much, right.
00:03:35:06 – 00:03:58:14
Speaker 1
It’s it’s basically a fraction. And so before we get too far ahead of ourselves thinking about how we prepare for it, I think it is super valuable to just understand where we are currently because some of the predictions and some of the things I’ll talk about in the next piece of this are going to be a lot of kind of just keep doing what you’re doing.
00:03:58:18 – 00:04:25:26
Speaker 1
And the reason for that is really not that much is changed in the overall landscape of how of what people are using to get information from the Internet. Now, companies like Gartner have come out and said that they believe search engine volume, so traditional search engine volume is going to drop by 25% by 2026. You have to take some of these things like with a grain of salt because really have no idea.
00:04:26:03 – 00:04:53:29
Speaker 1
And I tend to believe that in this space you’ve as you’ve seen in the past, you know, these changes come very, very quickly. And so it could really happen at any moment that a big kind of cascading change would would happen based on some breakthrough that search CBT has or maybe another search engine out there that just has some new unique thing that they’re doing that makes the experience better and people like it more.
00:04:53:29 – 00:05:16:27
Speaker 1
It’s super unpredictable. And so as we get into the predictions for 2025, my number one prediction is just stay on your toes. Right? And what I mean by that is since we have not seen a substantial market shift yet, it could come at any point. And so a good kind of parallel for this is the emergence of chatbots.
00:05:16:27 – 00:05:42:10
Speaker 1
CBT, A.I. is not new. There has people have been working with AI and developing that for years and people have been using it for years. However, it seemed to drop like a bomb this year, and now I’ve shown this to uncles and people I know who basically don’t really ever get on the internet, and they do it in a very minimal way.
00:05:42:10 – 00:06:06:23
Speaker 1
They’re the people calling you at Christmas to fix their email or get their remote control figured out. And I’ve seen them start to play around with with Chad CBT and now they’re using it in interesting ways. The person I’m thinking of in mind uses it to create jokes, and so they’re not like hardcore users of it or using it in or work, things like that.
00:06:06:23 – 00:06:38:10
Speaker 1
It’s more of a, you know, kind of a trick or, you know, a novelty. At this point, they’re not using it for research. They still have these patterns or behaviors, you know, still ingrained in what they’re doing. Their first option is, is, as the numbers show, hopping on to Google and or one of these other search engines. So they’re kind of core behavior for finding information, especially most relevant to law firms, finding that that local information.
00:06:38:10 – 00:07:02:20
Speaker 1
Right. They’re not going to get to find a chiropractor in town or a lawyer in town. They’re doing it for kind of other purposes. Right. Their number one place to go to find a restaurant recommendation or, you know, or a lawyer. Right. Is is going to be on Google, are going to be on traditional search engines. So I wouldn’t just move all in that direction just yet.
00:07:02:20 – 00:07:41:13
Speaker 1
But I think it would be silly not to keep an eye on the trends here. Right. And follow this along, because right now, the adoption for these AI search engines is, you know, it’s really not anything to write home about. However, I do believe that they’re not it’s not always going to be like that. We’re already starting to kind of see nibbles of this and we’re starting to see shifts based on generations that, you know, younger groups are using more YouTube, they’re using more Tik Tok as far as a search engine to get information.
00:07:41:13 – 00:08:11:12
Speaker 1
And so I do think there is a real possibility that you know, Google’s market share and just their kind of iron lock on people’s behavior when it comes to search may experience very big changes in the next year. So keep an eye on search CBT, keep an eye on perplexity over the coming months and think about how, you know, see what what changes are happening.
00:08:11:12 – 00:08:46:22
Speaker 1
Because at a pin drop you need to be able to pivot your digital strategy and start to play in those arenas. If that’s the way that the current is going right. And one thing that I kind of think is maybe not spoken about as much, but is probably more likely to disrupt that whole area is going to be Google really making substantial changes by incorporating more AI into their search results over this year, because I think they see certainly see this as a credible threat to their their dominance.
00:08:46:24 – 00:09:12:22
Speaker 1
And they had been criticized in 2024 and before for basically being slow and letting search or charge up to get out there and create all this energy and momentum around it. And they were kind of lagging behind in the air. They’ve made some some good jumps with Gemini and other other areas. And so I don’t think they’re going to take they’re not going to go down without a fight.
00:09:12:22 – 00:09:43:11
Speaker 1
Right. And so I fully expect that Google’s results will become more AI driven. And so just overall, we need to keep learning about how these results are crafted, how limbs work, and ultimately what we can do to maximize our presence in those spaces. All right. Moving on to the number two prediction for 2025. This is kind of a bad one, but prepare for less traffic and fewer leads through organic search.
00:09:43:14 – 00:10:08:07
Speaker 1
So, again, this is all up in the air, right? We don’t really know how all of this is going to shake out. Could it could it aid law firms? It could for sure. But I’ll give you a little bit of what we’ve seen and why I think this is going to have this type of impact in 2025. So one of the biggest things we tracked this year was the increase of AI overviews.
00:10:08:07 – 00:10:46:12
Speaker 1
And so if you go to any search now, particularly for like informational type queries where you’re asking a question or comparison or want information, you’re going to see those. There’s Google overviews where it’s actually trying to craft a response in real time and show that above all of the other search results. And so when they rolled this out, it was like the worst month of the year for a lot of our clients because they were occupying those first positions or second positions in the search rankings that we’ve been able to get them in those positions.
00:10:46:15 – 00:11:09:19
Speaker 1
And suddenly Google’s now on top. Right. And what I believe effect this had was people were no longer going to click through to to our client websites and at least giving them the opportunity to try and convert that person as a lead. Instead, there they were effectively ripping those answers from our clients, putting them in the air overview.
00:11:09:25 – 00:11:35:01
Speaker 1
And so a few a smaller percentage of people were no longer actually clicking through and going to their. And so we saw, you know, modest, not like huge lead drops for our clients, but on those pages that had traditionally done five, ten leads every, you know, every month or two, you start to add those up across the board.
00:11:35:01 – 00:12:05:11
Speaker 1
And it can be a really powerful source of leads for your business. And what this did was either kind of like cut that in half or in some cases basically remove all of it, because I just my sentiment is that people were just no longer going to these go to your website and so you don’t even have the opportunity to like show that you’re an authority and give them some additional information around their issues and that you’re a credible person to help them deal with it.
00:12:05:18 – 00:12:35:03
Speaker 1
I we basically prioritized those in a second tier, those type of keywords and pages, as opposed to the first tier of pages that we’re going after where it’s very, you know, specific clear search terms like lawyer, like personal injury lawyer, Cincinnati, where somebody is actively looking for a lawyer. These and a lot of cases are people doing research, figuring, you know, figuring things out, wondering about it.
00:12:35:10 – 00:13:00:03
Speaker 1
Those typically make for not as good quality leads because they’re generally not actively looking for a lawyer, but they still produce leads. And so we are looking at ways to replace this and figure it out. And we’ve already deployed some strategies for this and we’re happy to share those. If you want to hop on a call with us, you know, and we’ll give those out free, but we’re not really going to go into detail here.
00:13:00:05 – 00:13:28:22
Speaker 1
So we’ve seen that this all happened. And, you know, the good news is that it was somewhat mitigated by the fact that these reviews now have citations. So they’re effectively showing which websites they have, you know, stolen or summarize the content from, which could include yours. And so this reminds me a lot of when they had these featured snippets added to the search results a few years ago.
00:13:28:28 – 00:13:51:28
Speaker 1
And it was a similar thing where, you know, Google basically was like trying to answer the question before user actually got to the search result, which is, in my opinion, always a net negative for law firms. But in this case, we’re starting to see some of that traffic get clawed back. We are seeing more of our clients in those featured areas, the citation areas, reference areas for the reviews.
00:13:52:05 – 00:14:29:06
Speaker 1
And so don’t don’t stop optimizing for these. Think about it like a feature snippet and continue working with your SEO provider if you’re doing it yourself to figure out how to get into those. And just a couple of nuggets to to focus on. Think about, you know, clear, concise answers. That’s what Google’s really looking for. Don’t load it up with a bunch of fluff, really try to get it and answer the user query as quickly as possible, because ultimately Google’s primary goal is always to solve user questions quickly and keep them happy.
00:14:29:08 – 00:14:54:21
Speaker 1
So you can still play a part in that. It just may change and you may be getting a little bit less of that traffic. But again, we’ve already we’re already deploying methods and alternatives to try and offset those losses and we were able to do that in the fourth quarter of 2024 with some creative strategies that have gotten clients who have lots and lots of traffic.
00:14:54:24 – 00:15:20:11
Speaker 1
From more of those information and results, they’re getting it back. So that’s that’s a great that’s great news. And we may cover that in a future podcast. All right. Let’s get to number three on our list. My third prediction for 2025 is that digital authority is going to play an increasingly important role in your success as a law firm owner.
00:15:20:13 – 00:15:43:29
Speaker 1
All right. So what am I talking about when it comes to digital authority? This is, you know, roughly speaking, going to be your presence online. How strong is it? And so this can be quantified in a couple of ways. And we’re talking about your website, We’re talking about link profile, we’re talking about citation profile across the Internet. How and where is your business listed?
00:15:44:05 – 00:16:26:20
Speaker 1
Is it listed in all of the popular directories? Is it listed in legal directories? Are you on referential sites like Wikipedia or other things like that? And the final piece of that is going to be content appearing in multiple platforms or multiple mediums. So think about having a presence on YouTube. Tik Tok All of these large sites that are that get a ton of traffic and these you can think about them as kind of like the bedrock signals for search engines and alarms if you’re in l am.
00:16:26:20 – 00:17:00:02
Speaker 1
And so I’m talking about chat, JPT or Claude or llama and Mata, all of this stuff. Those are does your your LMC or a search engine. You are trying to sift through an enormous amount of data to try and figure out who actually is an authority. Right. And that’s that’s a big challenge. And this is the focus of our work a lot of the time.
00:17:00:04 – 00:17:43:25
Speaker 1
The common thread across search engines a i l’oms all of this stuff is that they have to give good answers to the user because if they don’t, they lose all credibility. This is really the core value proposition of Google and really the same with with chat GPT as well. And so any problems with that is a problem with their business because you think about with what happened with chat CBT as their answer started hallucinating and giving fake information, it caused a lot of credibility to be lost with the tool that people oh, we can’t really trust.
00:17:44:02 – 00:18:11:15
Speaker 1
Where is this information coming from and things like that. And so now you’re starting to see them actually cite references in, in the responses. And so they need they are reliant on people like you who are out there creating content, you know, displaying your knowledge and basically utilizing that. And so I don’t think the the historical trade off is is dead.
00:18:11:18 – 00:18:30:15
Speaker 1
I don’t think that the historical trade off I’m talking about is that if you give if you create content and make it really good and spend time on it and make sure it’s accurate, all that stuff, you were going to get organic traffic in return. So I don’t think that that’s over. But I do think it’s it’s shifting, right?
00:18:30:15 – 00:18:57:29
Speaker 1
And so there’s going to be opportunities and losses in the short term if you don’t stay nimble and kind of figure out how to best optimized for that. But let’s get back to the digital 30 piece. And if if you’re not familiar with with Google, search Algorithm authority’s always been about 50% of of the algorithm and the other 50% is content.
00:18:57:29 – 00:19:33:00
Speaker 1
And so the amalgamation of your content generally shows your knowledge and an understanding of a topic. And the link profile of your website is going to influence the authority side. So it’s these two things that combine and that’s who gets rewarded in search. Google is always tweaking this. They’re always going back and forth and as of a few years ago, content was really shiny and then we became completely awash in AI content.
00:19:33:00 – 00:20:06:05
Speaker 1
People were standing up 10,000 page websites overnight, and Google now had a new problem on their hands, indexing and classifying all of this new AI content. How would they do it? And so when content has kind of when it’s become a spammy to some degree or they feel like the results are littered with poor quality content, they swing that to the other side to reward more of the authority side.
00:20:06:05 – 00:20:29:27
Speaker 1
And that’s the situation I believe we find ourselves in right now, because it’s really easy to create content. Now there’s like a thousand tools out there that can do it. You can just go to CBT and do it. So literally anyone who wants to write an article can tap in a couple of words and get an entire article.
00:20:30:00 – 00:20:50:21
Speaker 1
So they need to figure out a way if if everybody can write and basically write at about the same level, if it’s all being generated through chat, CBT or cloud or whatever, well, how do we figure out what what’s actually the best search result, Right? That’s where the authority comes in and they can see, oh, you’ve been cited on this website over here.
00:20:50:21 – 00:21:35:29
Speaker 1
Oh, you have all of these business profiles. We are going to favor you over the person down the street who just stood up their website, put ten articles up on the site, didn’t do anything else right. That to them, as someone who has not established themselves as an authority in the in on the Internet. Right. So I believe you need to invest even more this year in link building, making sure you have citations across all directories, both general and legal, getting your content appearing in multiple mediums so that same content or new content appearing on YouTube.
00:21:35:29 – 00:21:59:18
Speaker 1
Tik Tok These other areas where both Google search and Lem search is going to, they’re going to go to get those signals. They want to see whether or not you’re in authority. The second reason why I think this is going to play a really large role in the results this year is that Google’s starting to experiment with AI in their search results.
00:21:59:18 – 00:22:34:10
Speaker 1
And so, you know, the the overviews that I’ve talked about at first were a little bit concerning. But, you know, the thing I’ve seen with that is that the more local specific results have really have no AI element to them. And so I’m talking about people searching for our target keywords, the ones we focus on the most, which are going to be some variation of attorney or lawyer in city and those are the ones that pay the bills.
00:22:34:10 – 00:22:59:29
Speaker 1
They’re the ones that bring the best clients, the best leads, all of that stuff. And so my initial thought as well, this doesn’t really matter too much. It just makes the landscape a little more competitive for those those target keywords, because we’re going to need more of those leads to offset leads being lost from informational queries. But this may change and may change quickly.
00:22:59:29 – 00:23:23:16
Speaker 1
We we, we never know how quickly Google is going to adopt these things, but they’re this what we’ve seen in the past, whenever they roll out something like this, a new type of search or adjustments to their search results, they do it in those sprinkles, right? The LSA ads were rolled out in sprinkles across the U.S. for years.
00:23:23:16 – 00:23:59:13
Speaker 1
And then now we have where we are, where we are with it being basically universally adopted across cities and types of professions as well, which it wasn’t always the case there. We’re starting to see a rise in local search results. So people asking for best tacos in in Denver or something like that, they’re starting to formulate a overviews based on what appears to be website data or website information and also social media.
00:23:59:19 – 00:24:31:11
Speaker 1
And so they are looking for at least the early, early signs show them looking and placing an importance on user generated content. So things that are being found in those social media engines that are signs of authority are what they’re factoring in, in addition to like web presence and maybe how many reviews they have on their Google business profile using a bunch of these factors to come up with, you know, kind of these AI type overviews.
00:24:31:11 – 00:25:00:04
Speaker 1
They’re going to be like, it appears like the best tacos are these three places because they’ve got this number of reviews, they’ve got, you know, yada, yada. So you can see like how this may shift in the future where, you know, they may not it may not be the the judge of if someone’s searching best personal injury attorney in my city, they may not outright just, you know, pick one person or something like that.
00:25:00:11 – 00:25:32:17
Speaker 1
But I don’t think it’s, you know, I mean, I don’t think it’s a far off idea that they are going to start trying to have some level of summarization around the people in those in those areas, because I think in their mind, it probably makes more sense to reward people who have reviews. And these like user generated signals that are hard to manipulate, whereas you can you can manipulate the search rankings by doing SEO, right?
00:25:32:17 – 00:25:59:10
Speaker 1
And people who are maybe not, you know, the actual expert in that that arena or in that city are getting outsized coverage because they know how to do SEO or maybe they’re doing kind of like a hack with like an exact match domain. And and so they’re getting an outsized benefit from the way the algorithm is working. But this may change very quickly.
00:25:59:10 – 00:26:31:07
Speaker 1
And so I would highly recommend diversifying and getting reviews across multiple platforms, making your presence known in these in different platforms so that no matter what signal is being used to calculate those in Google search engines or other El Alem search engines, you are ahead of the curve and you can come out on top when when these things maybe start to become more widespread.
00:26:31:09 – 00:26:57:05
Speaker 1
And the final reason that digital authority is going to play a huge role in 2025 is that brand signals are harder to fake, right? So when I talked about the first item that we’re watching, this air content, these A.I. tools have essentially eliminated the barrier of entry to writing pretty good content on on the Internet, right? So there used to be language barriers to this.
00:26:57:05 – 00:27:23:03
Speaker 1
There used to be knowledge barriers to writing legal content. And so, you know, it kept some people out of that that arena. But now that these barriers have been effectively eliminated for the general population, you can, you know, get you can create legal documents that are not that bad or opinions about legal that you don’t ever have to actually do the research.
00:27:23:03 – 00:27:44:26
Speaker 1
It’s going to basically do the research for you, Right. It’s going to do that and spit it out. And so you don’t actually have to be the expert on that topic to put out a pretty credible article on the Internet from that. Right. So going back to the idea that we’re watching this content, how does Google solve this issue?
00:27:44:26 – 00:28:13:22
Speaker 1
And for me, the answer is branded authority. And so they’re going to look at these platforms as evidence that, you know what you’re talking about, that other people, user generated signals are propping you up as an expert in in the area. And so this is generally harder for people who are just creating like legend sites or whatever to make this right, because they don’t they don’t want to get out there and have a presence and be an actual business.
00:28:13:22 – 00:28:43:18
Speaker 1
It’s you know, they’re wanting to do all of this without having them have to personally be a brand or like, you know, be on on camera or create create those properties on these different platforms. So the one of the best things you can do to kind of insulate yourself is going to be building up these channels, building up your content on these channels so that you have these signals when these different search engines are looking around and trying to figure out who they want to place in their results.
00:28:43:20 – 00:29:17:20
Speaker 1
And this brings me to my fourth and final recommendation or prediction for 2025 and the state of search engines. I search not focusing on the fundamentals will cost you a lot in the short term. So this is no doubt an exciting time. And I had to stop and start this podcast a number of times because every time I try to put an outline together, something dramatic would change, right?
00:29:17:21 – 00:29:42:08
Speaker 1
Like search if it would come out or, you know, a variety of these things that, you know, kind of fundamentally change my thinking about where we are currently and where we’re about to go. And so I had to stop and start. But the more I thought about this in preparation for this was that really not that much has changed just yet.
00:29:42:08 – 00:30:11:03
Speaker 1
Anyway, as I mentioned, there is reason to believe this will change, but we are not there yet. And I would say one of the biggest problems I see with law firm owners is shiny object syndrome. They are constantly obsessed with going and trying a new thing, a new hack. They’ve heard about something from another sales person or at a conference that somebody is doing and they want to jump on it and kind of get into it.
00:30:11:05 – 00:30:50:26
Speaker 1
And you know, there’s nothing wrong with exploring that stuff. And in, you know, a number of cases, it can be really effective. The one that that kind of speaks to me that is kind of constantly peddled as, you know, this this new cure all for for law firm owners to get new business social media that you just put up a couple of videos, you know, here and there and then leads come, come rolling in and this pursuit takes away from the fundamentals that have propelled most law firms and their business over the past however many years.
00:30:50:26 – 00:31:21:21
Speaker 1
And what I’m talking about is traditional search marketing. So search engine optimization, the utilizing the organic results or advertising that is in the search results. But obviously you’re you’re paying for it. And so we see from our clients in aggregate data across 90 different law firms that the the vast majority of new clients are coming in through search.
00:31:21:24 – 00:31:55:16
Speaker 1
This takes into account law firms who their number one focus is tick tock, right? Or or YouTube. They have a really big presence on YouTube and in aggregate it’s still search. So yes, social media absolutely works for for certain lawyers. Not going to not going to argue that YouTube can be super powerful. People will do podcast. I mean, there’s all sorts of different stuff where people have had success and continue to have success, whether it’s direct mail, billboards, TV.
00:31:55:18 – 00:32:19:05
Speaker 1
I’m not you know, I’m agnostic with this stuff in terms of of marketing. I’m not here to tell you to do one thing or the other. I always believe that, you know, we have evidence to show, you know, that one way we prefer one way and kind of here’s why we prefer that. So I would take a hard look at whether or not you are getting business right now from search.
00:32:19:06 – 00:32:45:14
Speaker 1
Most likely are at some level or ads. And I would really double down on that. I don’t think now is the time to completely shift strategy and start to try to become the expert on search. It’s too early. It’s exciting, but it’s not really a true opportunity yet. And until it starts to move that way, we’re we’re seeing real big changes in user behavior.
00:32:45:17 – 00:33:09:14
Speaker 1
There’s really nothing to do, right. Because the information that’s coming out right now as far as how to optimize or how to, you know, optimize for these labs is is really anecdotal. We don’t have enough data to make these kind of determinations. And so I also think it’s kind of a fool’s errand until there’s more people in there utilizing it.
00:33:09:17 – 00:33:51:00
Speaker 1
But that doesn’t mean you should take your eye off the ball, stay on your toes, as I recommended, because this could shift at any point. But the fact remains that 90% of all search on the Internet is still on Google. So think about your SEO efforts. Think about your ads, doubled down on those efforts, then start to incorporate some of these other areas that I think will have a much bigger impact in 2025, like building up your social media presence, your video presence on YouTube, making sure your business profile or consistency is rock solid across the Internet building.
00:33:51:00 – 00:34:19:14
Speaker 1
More links become more of a authority in your space, and that will give you that that that profile, that digital profile that I think will be a a huge asset for law firm owners in 2025. So that’ll do it for today’s podcast. Thanks so much for taking a listen. If you have questions about this podcast about any of the material on there, feel free to reach out to me.
00:34:19:15 – 00:34:43:18
Speaker 1
My emails Patrick and go constellation dot com and we won’t give you a big heavy sales pitch Happy to help happy to go back and forth. I love talking about this stuff and we are truly here to help and want to set ourselves apart as one of the good guys in the legal marketing space. So let me prove that to you and hope you have a great January.
00:34:43:21 – 00:34:51:09
Speaker 1
Hope everything you’re off to a great start already and wish you all the best success this year and come back for more. Thanks.
