Enhancing Online Presence to Boost Client Acquisition
Through a strategic partnership with Constellation Marketing, The Law Office of Valery Nechay successfully transitioned from an overreliance on referrals to a robust digital marketing strategy that delivers consistent, high-quality leads.
We can do the same for you.
The Challenges
Overreliance on Referrals and Limited Online Visibility
Before partnering with Constellation, Valery Nechay was managing a growing but unpredictable criminal defense firm. She relied heavily on referrals and traditional networks, which created peaks and valleys in her client intake. Despite her reputation and professionalism, she lacked the digital visibility needed to consistently attract new clients who were actively searching for legal help online.
Dependance on Referrals
Heavy dependence on word-of-mouth made intake unreliable.
Minimal Online Visibility
Lack of SEO or strategic content meant poor Google rankings.
The Solution
A Tailored Marketing Plan
Constellation Marketing developed a high-impact digital growth strategy tailored to Valery’s criminal defense practice. Our approach began with a foundational SEO and content overhaul to improve Google rankings, coupled with on-site improvements to increase conversion rates. As we progressed, Constellation delivered detailed monthly reporting and lead attribution to give Valery clear visibility into marketing effectiveness and ROI.
SEO Dominance
We targeted competitive, high-intent keywords that prospective clients were actively searching for.
Organic Traffic Generation
We built a legal content library tailored to criminal defense topics to establish authority and generate inbound interest.
Website Optimization
We revamped her site’s structure and UX to convert visitors into leads more effectively.
The Results
From Uncertainty To A Thriving Practice
The transformation was dramatic. Within one year of launching her new marketing engine, Valery saw her firm’s revenue triple—without adding more administrative burden or unpredictable client sourcing. Her firm also began ranking on the first page of Google for over 283 valuable keywords, drawing in high-quality leads at scale.
3x Revenue Growth
The new marketing system directly led to a threefold increase in earnings.
1st Page for Highly Competitive Keywords
Huge leap in discoverability and search authority.
Organic Traffic
Perhaps most impressively, the firm now enjoys over $7,000/month in free organic traffic value—representing a major long-term advantage in digital real estate that compounds over time.
283+
First Page Keywords
3x
Increase in Revenue
$7,000
In Free Traffic from Google

