Main takeaways:
- AI’s Transformative Potential: AI is set to revolutionize law firms by streamlining tasks, reducing overhead, and improving client service.
- Practical AI Applications for Law Firms: AI tools can assist with everyday tasks like document drafting, legal research, and communication, saving valuable hours.
- Cost and Time Savings: Implementing AI can help law firms cut costs and gain efficiency, allowing staff to focus on higher-value work.
In today’s rapidly evolving legal landscape, technology is no longer a luxury—it’s a necessity. AI is at the forefront of this change, and law firms that fail to adopt it will fall behind. Today’s episode will focus on why attorneys need to invest in AI now, the game-changing tools shaping the market, and how you can use AI to generate real, tangible profits for your practice.
Timestamps:
- Introduction to AI and Market Changes
Timestamp: 00:00:03 – 00:09:20- AI Tools for Routine Legal Tasks
Timestamp: 00:09:20 – 00:28:05- Real-world Examples and Savings with AI
Timestamp: 00:28:05 – 00:39:00
Short on time? Watch these digestible videos instead:
- How Search is Evolving and What it Means for Law Firms
- AI-Powered Search Tools: ChatGPT & Perplexity Explained
- Is This the End of Google’s Dominance? What AI Means for Search
- 5 Routine Legal Tasks Your Law Firm Can Automate with AI
- AI-Driven Cost Reduction: A Case Study on CRM Newsletters
- AI for Law Firm Management: Improve Team Efficiency & Reduce Frustration
Transcription:
00:00:03:13 – 00:00:25:06
Patrick Carver
What if you can reclaim multiple hours per week of your time, reduce overhead costs and also provide your clients with a superior customer experience? Embracing A.I. in your law practice can make this reality, and I’m going to show you how to do it. Welcome to the Optimize law firm where we help attorneys build more profitable and enjoyable law firm.
00:00:25:09 – 00:00:56:22
Patrick Carver
In today’s episode, we’re going to focus on why attorneys need to invest in AI. Now the game changing tools that are shaping the market and how you can use air to generate real, tangible profits for your practice. So let’s dive right into it. And this is a topic that has, you know, you basically can’t go anywhere without hearing about it, without having A.I. added to some some part of the part of the commercial part of your daily life.
00:00:56:22 – 00:01:17:22
Patrick Carver
Now everything is air. We’ve added new AI functionality, yadda, yadda, yadda. So I’m sure you’ve heard a lot about it, but maybe you’re not actually implementing anything with it yet. And this is how I was for for a little while, right? So I heard about Chad Djibouti when it first came out, and I didn’t really do anything with it.
00:01:17:22 – 00:01:35:03
Patrick Carver
I kind of just saw it as a novelty and like, yeah, that is extremely impressive. But, you know, do I how am I going to use this? Right? Like what? What can I actually do? And so some of the first things we tried were thought about we’re not, you know, not very successful. And so it kind of put me off.
00:01:35:05 – 00:02:01:11
Patrick Carver
And so I think this is where a lot of law firm owners are at the moment in terms of, you know, they they understand that it’s a powerful thing, but they just don’t have real good applications for it. And so I’m going to try to go through some of that kind of my own journey with AI and bring you some of the things that I think can be that are pretty practical and applicable to the average law firm owner.
00:02:01:14 – 00:02:31:06
Patrick Carver
You know, going from a solo up to, you know, ten attorneys. So let’s let’s get into it. The the first part of this podcast that I want to discuss is going to be about why I believe this and why why I believe that right now is a critical kind of inflection point. And you, as a law firm owner, need to really start diving in and investing your your energy into AI.
00:02:31:08 – 00:02:55:12
Patrick Carver
So the the core reason behind this is that my belief is that market adoption of AI technology is going to dramatically rise over the next year and then every other year in in the future. And so I would like in this situation right now to where the Internet was right when it started, it’s kind of this big, powerful thing.
00:02:55:12 – 00:03:22:02
Patrick Carver
Everybody understands that this could change. The world is changing the world. But, you know, you couldn’t really have expected or understood that, you know, your refrigerator was going to be plugged into the Internet. And, you know, it could be sending your grocery list to the to the app that sends the deliveries and all sorts of, you know, kind of crazy applications that were probably not even fathomable at that time.
00:03:22:02 – 00:03:44:23
Patrick Carver
And I think that’s exactly where we are with I it’s it’s you know, it’s still relatively unknown. A lot of people are using it and you see it everywhere. But I think in terms of real adoption on a daily basis, I think the majority of Americans and, you know, people in the world are not actually using it. I think it’s a very still very small number of people.
00:03:44:25 – 00:04:10:05
Patrick Carver
And I but I think this is going to change and I think it’s going to really change dramatically and quickly. One of the big components of this, why I believe this is that the really big players in the technology world are starting to roll this out in ubiquitous ways. They’re starting to do deep integrations with their products and tools.
00:04:10:07 – 00:04:49:08
Patrick Carver
And that is going to, you know, take this kind of frontier technology that only tech savvy people are, you know, who are out there utilizing it early on, are taking advantage of it and using it in your in the day, day to day operations. It’s going to open it up to for mass adoption. So people like Microsoft, Google, Openai, Apple and Metta all are making AI chat AI technology, you know, much more accessible to the general public.
00:04:49:08 – 00:05:22:13
Patrick Carver
And so each of these companies has their, you know, has this kind of a different play on it, but they’re all planning or are in the process of trying to roll this out to their entire ecosystem of of users. With Microsoft, you have a product called copilot. Google has Gemini. The Apple intelligence is about to launch and be more widespread with deep utilization with the iPhone.
00:05:22:15 – 00:05:40:19
Patrick Carver
And then you have better A.I. assistant and then you have kind of the big, big player in the air space, which is open A.I.. And so, yes, there are lots of other applications, but, you know, for for the sake of this podcast, I’m going to keep it kind of a streamline with, you know, the people who are making the biggest waves.
00:05:40:19 – 00:06:01:08
Patrick Carver
Right. And so open air, not only a strategy, but they’ve got a whole API. So you can take their technology, you come up with an idea and you can use that in your in your software. But one of the the biggest change, potential changes, you know, that’s going to be out there is that they’ve launched their own search engine.
00:06:01:10 – 00:06:39:11
Patrick Carver
So for the first time, I think there is a legitimate threat potentially to Google. And so with all of these tech technologies coming in and using A.I., people who have not adopted it don’t really care about it, don’t see the application, are going to immediately be integrated with this. And they’re going when they get their new iPhone, it’s going to have it on their right and Apple is going to be heavily invested in getting you to use it because they want more time on on the iPhone.
00:06:39:11 – 00:07:08:15
Patrick Carver
And so, you know, a couple of interesting examples. I’ve seen this play out in real time, just anecdotally from within my life, is that I showed this to a relative who is a farmer and they, you know, had worked in government fairly, you know, very smart person. And then now but now work on a farm. And and so I you know, I told them about this.
00:07:08:15 – 00:07:36:18
Patrick Carver
And so, you know, they gave me kind of a real, you know, head scratching stumper of a question that, you know, there was just no way that they could get this, you know, regarding, you know, commodity pricing for wheat. You know, what what what it was going to be. And it answered it really, really well. And so, you know, a week later, I’m getting I’m getting asked, hey, you know, how do I get my own my own chat app?
00:07:36:18 – 00:07:55:28
Patrick Carver
Like, you know, do I have to sign up for all that stuff? And so the interest, you know, even though it’s just an anecdote, there’s people are going to adopt this and utilize this at mass scale. It just is, you know, once it kind of gets into the places where they spend their time, that’s when it’s really going to take off.
00:07:55:28 – 00:08:28:04
Patrick Carver
And so we’re already starting to see, you know, people that some people not a lot, but some people, you know, finding lawyers and being, you know, going to chat, search and getting information from there. So it is happening right now. And I would suggest, you know, just across all this stuff, that it’s much better to start paying attention now, start really spending a little bit of time then, you know, because I think this is going to really dominate business for the next.
00:08:28:06 – 00:08:57:27
Patrick Carver
However many years. So. All right. So we know that, you know, the market conditions are are changing. There’s also a huge change that is directly meaningful for lawyers and law firms. And that is going to be the impact this has on search. So, you know, there’s there’s all this stuff going on may not necessarily impact you directly as a law firm owner.
00:08:57:27 – 00:09:33:26
Patrick Carver
But one of the things that will impact you directly is how people are finding lawyers. Okay. So if we go back, think about this, like when everybody relied on Yellow Pages to advertise and that was basically the only option out there, billboards and stuff like that, print, print advertising. And then came along the Internet, right? And, you know, the people who became really wealthy over the next how many years were those people who were early adopters?
00:09:33:26 – 00:10:12:03
Patrick Carver
And they understood that over time, fewer and fewer people are going to use a book, you know, a paper book to get their information and that there was this better way out there to access information. And so I think there’s, you know, a debate to be had about, you know, will these specific like search cheap alternative search engines, you know, will they they really overtake, let’s say, a simple just an old school search engine like like Google?
00:10:12:05 – 00:10:39:19
Patrick Carver
I think that remains to be debated or seen. And so I don’t think there’s a hard you know, I don’t think it’s necessarily true that it’s inevitable and that it’s it’s this behavior is going to shift immediately. But let me talk about a few of the changes I see that lead me to believe this is, you know, there is going to be fluctuation in the way people find lawyers.
00:10:39:21 – 00:11:04:09
Patrick Carver
And you as a firm owner have to prepare for this because if you know, you have spent all the last five, ten years, you know, grooming your your Web site to really fit Google’s algorithm, because, you know, for all intents and purposes, there are no other search engines that really come close. And so you’re you’re working to get position on Google.
00:11:04:11 – 00:11:31:26
Patrick Carver
If if that starts to change, then who knows what is going to drive the selections that a chat group will make or, you know, a tool like perplexity? We have no idea at this point how their algorithm is driving or how the AI technology will work compared to the way we know it with Google. And so even though we don’t know all of those search signals, we don’t know exactly how Google works.
00:11:31:28 – 00:11:58:04
Patrick Carver
We have a with years of of trial and error with it. And so we’re much, much better at knowing what what needs to happen for you to get position on Google. It’s been a reliable source of search traffic. A lot of people make a lot of a lot of money with it. Right. And so if some of these changes are happening, well, what’s going to happen with average person and, you know, with how they find a lawyer, that that remains to be seen.
00:11:58:04 – 00:12:25:14
Patrick Carver
And so understanding this and keeping an eye on it is incredibly important. So let’s go through a couple of the changes that are happening right now. So I would say the you know, one of the biggest ones that we’re seeing and tracking very, very closely is with Google. It’s the biggest player by far, even though, you know, you have some of these other options like search and perplexity, it’s you know, they’re not anywhere close to the level of adoption.
00:12:25:14 – 00:12:49:27
Patrick Carver
Now, there’s some anecdotal, you know, statistical statistics that talk about how maybe they’re losing market share or maybe more people are using these alternatives. But, you know, it’s still not super significant. And, you know, I think you could you could debate it a couple of ways. But as of now, Google has launched their Gemini product where you’re probably seeing it most.
00:12:49:27 – 00:13:18:07
Patrick Carver
And where we see the biggest impact on lawyers right now are Google attributes. And so you you’re probably familiar with them. You know, you ask a question most often they are coming up in informational information based queries and so that would be different than a query focused on getting a service or selecting a service. And so I’ll give you an example of somebody who searches family lawyer.
00:13:18:08 – 00:13:44:20
Patrick Carver
Tuscaloosa likely is going to get a list of of attorneys. You’re going to see the map. You’re going to see you may not get a likely not going to get a I over you. Now, if that same person were to search, what are my options for divorce in Alabama? You’re now going to have a high probability that you will see an overview.
00:13:44:22 – 00:14:17:15
Patrick Carver
And what it’s going to do is more or less collect some of the top results, summarize them kind of, you know, roughly fact check them against each other. And it’s going to like extract all that information, put it up on the, you know, on the screen so the person can get their question answered really quickly. So it reminds me of when featured snippets started rolling out and it was like, you know, kind of, I don’t know, good and bad, because if somebody asks a question, then you can kind of get the answer directly in the in the result.
00:14:17:15 – 00:14:43:02
Patrick Carver
And so it’s like, that’s helpful. But from a, you know, a content production or content producer point of view kind of sucks because then it’s, you know, they’re basically taking out the best part or the answer and more or less, you know, removing you from the equation. Right. So tough to say exactly how this will shake out, but I see a lot of similarities between those.
00:14:43:05 – 00:15:25:17
Patrick Carver
Google is still the number one choice by far. According to the latest estimates, like 75% of all search traffic is going to go through Google. But we’re starting to maybe see some chips in that armor. There’s two factors driving that or that. I think are, you know, maybe reducing the the market domination of Google. Number one, search you beauty is up to 8% of market saturation in terms of of people going to search CBT to get questions answered and that is up from 1% just a few months ago.
00:15:25:18 – 00:16:07:26
Patrick Carver
So you know, 8% is not an enormous amount. But what we’re tracking or what we think is more significant is that that quick turn right in the market where it was 1% kind of extremely, you know, underutilized thing, not really of any significance and now it’s up to 8%. So and pretty quickly. Right. And so as soon as you know, this deeper integrations really play out into all of your phones, all of your, you know, your your smart devices at home, your work, your email, you know, there’s just the more that these integrations get rolled out, you know, the more you’re going to see.
00:16:07:26 – 00:16:31:14
Patrick Carver
I think this this shift happened. And so it’s really in a lot of ways a, you know, a gold rush right now to see who can kind of get out there first. So final point on Google and kind of why I think now there is a legitimate chance that they their dominance will be disrupted is that regulators have been cracking down on Google as a monopoly.
00:16:31:14 – 00:16:58:27
Patrick Carver
They’ve been involved in some litigation over the past few years, and it’s been largely negative in terms of the findings. And so there is going to be pressure at some point for Google to decouple their their offerings or it’s going to maybe limit some of the things that they want to do in terms of moving or advertising one part of their business to another.
00:16:59:00 – 00:17:34:06
Patrick Carver
And how they integrate, you know, the I the Gemini products across their ecosystem and things like that. So just more pressure. And I think now with AGP it’s, you know, it’s a search and chat. You bet they are. You know it’s unique, it’s a different it’s a different situation. Right. And I you know, my thought on the whole matter is that ultimately people want people are, you know, generally lazy or maybe harsh, but, you know, it will including myself, like I’m looking for the best answer, fastest.
00:17:34:06 – 00:17:57:03
Patrick Carver
Right. And so if I can go to a place where I can reliably get my answer and it’s maybe even more customized to, you know, what it knows about me and what I look for in answers and stuff like that, which is totally feasible with a I am I’m more likely to just ask that to, you know, search CBT instead of Google where I have to maybe go, look, kind of do my own research.
00:17:57:06 – 00:18:24:25
Patrick Carver
I think it’s very plausible. Right? So these other hurdles of adoption and, you know, in your introduction are going to have to happen. But I think it’s it’s very feasible. So last points on on here are just that, you know, if you’re not familiar with search, CBT probably should cover this beginning or perplexity. These are two alternatives to Google search.
00:18:24:25 – 00:18:56:22
Patrick Carver
CBT is, you know, an AI powered search engine basically gives you kind of the strength of a traditional search engine, but it gives you these advanced conversational abilities of these large language models like like GPT, right? Or you know, what they have over an open air perplexity is, you know, it’s gonna allow you to ask any question and it’s going to really it search the Internet to give you an accessible, conversational and verifiable answer.
00:18:56:22 – 00:19:27:18
Patrick Carver
And so I like perplexity a lot because it unlike search GPT which has in the past been capable of these hallucinations where you ask it a question, it just kind of makes, you know, up perplexity is really grounded in giving answers, but putting sources in in the back pocket with it. So it’s, it’s a pretty cool thing that, you know, could be a lot of applications for research, for fact checking, you know, just lots of cool stuff going on in there.
00:19:27:19 – 00:19:48:05
Patrick Carver
So those are, I would say, the biggest kind of players in that in that space that have a potential. But I think it would be search CBT. I mean, but, you know, I saw perplexity add with Jim Harbaugh the other day from the Chargers. So they’re putting money into it. And, you know, you kind of see where it goes.
00:19:48:05 – 00:20:09:11
Patrick Carver
But I think, you know, search it’s probably the best position to actually start making a dent in in Google’s market share. Okay. So let’s talk about some of the profit generating opportunities and then I’m going to end with a real world example of how we did this and were able to save $10,000 a month in in labor costs.
00:20:09:11 – 00:20:36:29
Patrick Carver
So I like to make these all practical, and I’m going to make a guide available about, you know, 20 routine legal tasks that can be automated, what they are. So I think the hardest part about getting started with the AI is ask yourself, like, where do I start? What do I do? Right? You have this powerful tool. But that was my problem with it from the beginning was, you know, I could, you know, I might put it in like, Hey, write me this article marking an article.
00:20:36:29 – 00:21:12:09
Patrick Carver
And then I, you know, look at it and say, Yeah, it’s not that great, right? This isn’t how I would do it. So, yeah, I must, must not, must not be ready yet. Right. And then the Q to what I learned over time was that the more you treat it like a conversational tool and an assistant and kind of work it through the, you know, the conditions of of what you want to use to make it get you the final product that you want, it becomes this amazing tool, this amazing copilot to create work and do it more efficient, do it, you know, bring things in that maybe you didn’t think of.
00:21:12:09 – 00:21:50:21
Patrick Carver
So I would I would encourage you to do is start with a routine task that takes your time but does not necessarily require critical thinking. Okay. And so for right now, this is I believe the best way to utilize the key is to use A.I. as a tool and not the entire solution. Right. And so we’re going to give you this guide, you know, some of the top routine legal tasks that we believe that you can automate with our with A.I. and I think realistically, if you adopt even a couple of these, you’re going to be able to save thousands of dollars a month.
00:21:50:21 – 00:22:07:00
Patrick Carver
And it’s not hyperbole. I think you can you can do this. So what are those? I’m going to go kind of lightning lightning round style to get through some of these pretty quickly. So we have the full list of 20 in the download, if you want to. If you want to get that, I’m going to go through a few right here.
00:22:07:00 – 00:22:34:00
Patrick Carver
So number one, summarizing legal documents so the task could be, you know, creating briefs or summaries of of lengthy documents for a case or a matter of your researching. And the solution for this would be that you’re going to utilize A.I. summarization tools that will basically take this long document and distill the text down into key points and essential information.
00:22:34:03 – 00:23:04:16
Patrick Carver
Second is going to be proofreading and error checking. So the task is, you know, you’re reviewing documents for grammatical errors, inconsistencies from junior associate from other people in your office, and instead you can implement a proofreading prompt that is going to go through scan for errors and you can actually give it, you know, customized feedback or customized inputs so that it really pays attention to making it conversational or the opposite.
00:23:04:16 – 00:23:33:20
Patrick Carver
And it’s super professional because it needs to be more maybe going to put this in front of lawyer for another, you know, judge or whatever you can you can dial it up to make it real specific to to what you want. The actual legal research. So test can be finding relevant case law statutes, legal precedents. I would potentially look into some of the more purpose built A.I. tools around this.
00:23:33:20 – 00:24:05:19
Patrick Carver
There’s some A.I. tools that are going to focus on case law that, you know, basically the these this A.I. tools are only as good as they’re index or they’re they’re LEM the the information that goes into them. And so with these they’re going to put all of the case text text in there. And so really the secret sauce with all these A.I. tools is that it’s ability to recall information from these large datasets or large swaths of information.
00:24:05:19 – 00:24:34:27
Patrick Carver
And so from there you can utilize these AI driven research platforms to say, you know, sift through vast legal databases and provide you with the most pertinent information and summaries you can use to rank the most applicable case law. You can go look for all cases that meet certain criteria that is not binary. So I want to see all cases that have these three components.
00:24:35:00 – 00:25:10:14
Patrick Carver
Those are the type of like reasoning and, you know, a high level kind of thinking that would take you hours and hours to do, but can now now be automated for general standard correspondence. So the task would be writing routine letters and emails. Okay. So, you know, early on there have been some examples of, you know, different situations at court where people have been outed for, you know, using GPT three to write their briefs and stuff like that.
00:25:10:17 – 00:25:30:22
Patrick Carver
You know, right now it’s just not at that level where you can have confidence that it could do something like that. So you want to think about all of this as can it get me like 80% there. And so if it if you know that it’s not, you know, ready for court, you know, what else can you use it for?
00:25:30:22 – 00:25:55:26
Patrick Carver
Right. And so I think writing letters, correspondence, you know, things that don’t actually go to a judge and are not going to be part of a you know, an official record is really low, you know, low barrier way to enter this. And and take advantage of this. And it’s a really low threshold for, you know, potentially messing things up.
00:25:55:26 – 00:26:32:24
Patrick Carver
Right. The risk level is much lower. That’s that’s what I’m looking for to say. Right. And so you could use a strategy to help you basically be an assistant that generates drafts of emails, of demand letters, and instead of, you know, kind of carrying a, you know, a template that you have to go in and update each field, you know, and go through this specific workflow, you can actually load your documents in and then just give it the new information and say, Hey, I want you to, you know, reference this template.
00:26:32:25 – 00:26:52:06
Patrick Carver
That’s my, you know, my demand letter template and here’s the new information and you just kind of write it out in a conversational way and it’s going to go and plug it all in. Right? And so think about how much time you spend on a daily basis doing these kind of like mundane but, you know, critical tasks. Right.
00:26:52:06 – 00:27:11:26
Patrick Carver
And it’s you know, these are the best opportunities right now to take advantage of this. And so the final one is, is drafting with templates. So you can create a standard and it’s kind of a piggyback on the last one, but I guess they’re a little bit the same. But you can create standard legal documents like contracts in the A’s wills.
00:27:11:29 – 00:27:43:05
Patrick Carver
So this is more kind of for me built like into the workflow, like the legal workflows, you know, So think about any repeatable thing that you do right, that you are giving to an assistant, a paralegal, etc., where you know, there’s a, a, a kind of proven blueprint roadmap that they need to follow, but they need to use some level of critical thinking to go and grab information and bring it back in and update that document or prepare that document a certain way by collating multiple data sources.
00:27:43:07 – 00:28:07:22
Patrick Carver
You can do all of this now with with a I mean, it takes some time. It takes energy, your energy, to kind of put this into a framework, like a custom GPT or something like that where you can add material and then call it back, reference it, utilize it. But I mean, think about the advantages of this, right?
00:28:07:22 – 00:28:28:28
Patrick Carver
Think about if you can automate some of this. I mean, you know, without sounding too callous, you can eliminate people, you know, from your from your operation. Right. And so the way I like to think about it is that this is going to, you know, not necessarily remove people from your office, but you can you can start to think about, you know, making them more efficient.
00:28:28:28 – 00:28:53:06
Patrick Carver
Right. And giving them other opportunities to improve your business that I can’t really do just yet. Okay. And so I think it’s not, you know, just a total, you know, a total or the whole point of it is not just to cut people out, but I think it can give them a greater capacity to do more work, easier.
00:28:53:08 – 00:29:29:07
Patrick Carver
It can, you know, take away some of the most unfun, mundane things that, you know, that maybe they have to do. And then for me, what I like a lot about this whole setup is that you can get better, a better quality of product from this. Okay? You can get a more standardized product. And if you ever manage people in your building as a piece and trying to manage the level of quality and the client experience, it’s super challenging because, you know, it’s just inherently difficult to manage people.
00:29:29:07 – 00:29:59:28
Patrick Carver
And so this is one of the best ways to do it. So let me take you through a real world example to kind of finish this up, put a bow on it. We wanted to expand our email marketing program, so we’re talking about emailing our clients clients. So like newsletters, you know, individual emails about you, or maybe it’s birthdays, maybe, you know, we’re talking about specific holidays that that those people celebrate, you know, other kind of pop up emails, stuff like that.
00:29:59:28 – 00:30:23:27
Patrick Carver
Right? So we were planning to send more emails to our audience, Me as the business owner, you know, the steps I took right? I put on a job on Upwork. I reached out to friends for references. And so this is all going from the idea to like, okay, I’m going to go want to go find a you know, an email writer who who’s going to do this, right?
00:30:24:00 – 00:30:51:27
Patrick Carver
Have calls, put out test projects. I review them. I looked at consultants, I looked at services. I did, you know, kind of went into this whole whole whole review. Right. This probably took me about 8 hours. And while I was doing this and waiting for interviews to come back, I thought to myself, What if I could just build a t a custom GTI that would do this for me?
00:30:52:00 – 00:31:20:09
Patrick Carver
And so I spent 4 hours building a custom T and I basically just took a handful of examples of what I think are good emails. So I’m giving them giving a context and showing it exactly what I have in mind. And I’ve learned that with these tools, the more that you can show them in terms of examples, the better off you are because it will.
00:31:20:09 – 00:31:41:16
Patrick Carver
It picks up on the similarities between these things. Right? And so on top of that, I’m also adding some instructions or a prompt. And then from that I’m basically training it to be a great writer because I, you know, I could write emails, but, you know, it takes me a long time, right? It takes me a while to kind of brainstorm.
00:31:41:16 – 00:32:07:04
Patrick Carver
It takes, you know, I have to go through it, I have to proofread it. I have to do that stuff instead of that. I’m having this bot now create them. And, you know, it takes a little bit of iteration and, you know, you adjust your prompts until you get it. But after 4 hours, I had a very good tool that I, I can reliably use now and it’s cut out the need to have a writer.
00:32:07:04 – 00:32:31:13
Patrick Carver
It’s cut out the need for me to manage another person. And we get this really good, you know, grammatically correct error free email that coming out. And then we can we can scale that significantly because we can do 100 of these in a day. We don’t have to wait for one individual writer in for it to go through the management process, be proof, read all that stuff.
00:32:31:13 – 00:33:07:23
Patrick Carver
So it’s just it’s a it’s an enormous opportunity for it. And so, you know, before the the writing search was over for this, I’d already written for emails for October. They’re great quality. I got immediate results. So now I’m doing this in September. I’ve already got October covered. And then I saved probably $600. So if you, you know, kind of map this out about, you know, what the going rate is for a copywriter about $150 per email, you know, just for emails is going to be $600 and so, you know, I want to do this.
00:33:07:25 – 00:33:31:26
Patrick Carver
I want to increase the amount of email we send on our own marketing side. And so the advantages of using that I in this situation is, number one, the cost I want to send at least, let’s just say 16 emails per month, that would cost me $28,000 per year if I went the normal route and it paid people to do this.
00:33:31:28 – 00:33:54:12
Patrick Carver
So I get to keep that off my books but still have a great, great production quality and dramatically increase the number of other emails that are going out. Number two, speed. I can do all of this in a fraction of the time, right? And by myself if I wanted to. And even factoring in the trial and error, the frustration of, you know, all this stuff out.
00:33:54:12 – 00:34:16:22
Patrick Carver
But I want I don’t really like that, you know, that output I need to tweak this and that you’re still coming out way ahead. Okay. You’re you’re going to be coming out way ahead, not only in the short term, but in the long term as well. The third advantage, this is focused, right? So I can create multiple emails at once and then focus on something else.
00:34:16:24 – 00:34:40:16
Patrick Carver
I do not have to create a monthly workflow to have the writer do it, come up with ideas, give the writer ideas, have it come back, review what they did, send suggestions, have it come back, you know, and go through this kind of laborious process. I can, because of the speed factor, I was able to write four emails in in like 20 minutes.
00:34:40:16 – 00:34:58:21
Patrick Carver
And so now I can put that thing that was going to take me probably a week or two weeks to kind of get it all together and write all these emails. You know, in between my normal work now, I did it. I did it all in 20 minutes, right? And so now I can move on to to another bigger opportunity within my business.
00:34:58:21 – 00:35:23:01
Patrick Carver
So think about those ways because you know, those opportunities exist for you to next. The last piece is the quality component. So I can be trained, you can give these examples and it’s going to be better than any single human. You can argue that like, you know, yeah, you’re losing something. You know, there are some advantages of maybe having a human do the copywriting or, you know, different scenarios.
00:35:23:01 – 00:35:53:28
Patrick Carver
And I get that. But ultimately people are error prone, they’re subject to mistakes and in, you know, in and I can be too. But it’s, it’s a machine and it’s it’s significantly better at producing work that is going to be dramatically reduced in terms of errors than than a human. And the scale is you just can’t compete with humans because this can be done, you know, being run 24 hours a day.
00:35:53:28 – 00:36:19:09
Patrick Carver
The quality is a big factor of why we’re moving and trying to move a lot of our operations into a high and using air as a copilot to like, check our work to do all this stuff. Because ultimately, just like you in your business, it it depends on, you know, your reputation is all about, you know, providing a good experience to clients.
00:36:19:10 – 00:36:42:17
Patrick Carver
It’s the same with us. And so, you know, we don’t want to ever have bad reputation with clients. We think, you know, by doing great work. That’s one of the key ways to do this. And so this is just a huge beneficial tool for us so that, you know, it reduces a lot of that fear and anxiety about, you know, what what level of quality of the product is going out.
00:36:42:19 – 00:37:12:15
Patrick Carver
It’s the final piece of this. And this is I’m going to wrap it all up following this for this episode is that is energy and frustration is significantly reduced with air. So managing people is is super art. It’s easily the hardest part of of the business I run. It’s been the biggest transition for me going from kind of solo operator where I did a lot of the stuff.
00:37:12:15 – 00:37:45:22
Patrick Carver
I, you know, I really had my hands and everything and, you know, I could, I could kind of control everything. But as we’ve grown and added more people, you have to start bringing in other people to manage various aspects of your business. And that’s super hard. And that’s why we as business owners often end up doing a lot of this ourselves because we want the end product to be amazing and we want to guarantee the outcome that it’s it’s to our standard, right?
00:37:45:25 – 00:38:11:29
Patrick Carver
Using air and having it building it into your processes and using it kind of as this copilot. It allows you to bypass all of that entirely in a lot of ways and you can generate consistent, reliable results. And you don’t have that frustration or just energy loss of having to go back in and check people’s work and fix things and, you know, and do all of that.
00:38:11:29 – 00:38:42:08
Patrick Carver
Right. And so think of this as like you’re your copilot, that you can instill in your workflows your idea of what’s good, your idea of of when something is actually done and done, done correctly. Right. And so by doing that, you just can eliminate so much energy and frustration going into developing that. So I think that’s been a lot of the monetary component, the biggest impact that we’ve seen in our business.
00:38:42:15 – 00:39:00:05
Patrick Carver
Some of the things I talked about, I would recommend just going and signing up for a free charge account. If you’ve not started, that’s like a concrete step you can do today, totally free. You can go in there or start playing around and kind of going back to a point I made, just start with some like super routine tasks, right?
00:39:00:08 – 00:39:19:27
Patrick Carver
What is one task that you do every month or every week that takes time but doesn’t require a lot of critical thinking? Okay, that start with that. Okay. And start figuring out how you can leverage and do that if you ever want to, you know, have questions about this or want to talk through a scenario. I love talking about this.
00:39:19:29 – 00:39:47:16
Patrick Carver
Happy to, you know, send me an email and Patrick at Go Constellation dot com and I’ll be happy to reply and you know talk a year off about this stuff and give you some suggestions. So that’s it for this episode of the Optimize Law Firm podcast. Thank you so much for your time and a tons of options with who you list to to get get your information about marketing and you know, if you have any help we would love to love support you so thanks every day.
