Inconsistent Referrals
Word-of-mouth leads were unpredictable, making it hard to forecast growth or invest confidently in the practice.
Record Growth From Organic Search Alone
The improvements in website performance, local search visibility, and SEO strategy generated strong and measurable growth. Most recently, the firm experienced its best month in company history — driven entirely by SEO performance, a result of proven marketing for bankruptcy attorneys.
14x
ROI at Peak
200%
Site Health Increase
100%
Mobile Speed Gain
-
14x ROI at peak
The firm achieved its strongest return on marketing investment during its best month in company history — with leads coming entirely from organic search. -
Best month in firm history
Record-breaking monthly revenue driven by SEO, not paid advertising — turning inconsistent referrals into a steady organic pipeline. -
Consistent organic lead pipeline
Steady increases in visibility and client inquiries from organic search as the SEO strategy matured, with top rankings in local search. -
200% site health improvement
Ahrefs site structure score increased from 33% to 100% after technical cleanup and re-crawl submission in Google Search Console. -
Nearly 100% mobile speed gain
Mobile PageSpeed score improved from 44 to 80 points, with a 4-second reduction in mobile load time.
Invisible Online Despite Real Demand
Cheryl S. Davis was doing everything right as a lawyer — but as a business owner, almost nothing was working online. Her firm had a website, but it was slow on mobile where most prospects search. A previous engagement with a large marketing company produced no meaningful results. Referrals were inconsistent, and in a practice area with steady demand, the firm simply was not showing up when people searched.
No Traction in Search
Despite real demand for bankruptcy services, the firm was not appearing when prospective clients searched online — especially on mobile.
No ROI From Prior Marketing
A prior engagement with a large marketing company failed to produce meaningful rankings, leads, or measurable return on investment.
| Metric | Before | After |
|---|---|---|
| Mobile PageSpeed | 44 / 100 | 80 / 100 |
| Ahrefs Site Health | 33% | 100% |
| Mobile Load Time | Baseline | 4 seconds faster |
A Scalable Bankruptcy Lawyer SEO Strategy
Constellation built a technical and local SEO foundation designed to capture high-intent bankruptcy searches and convert that visibility into booked consultations.
Technical SEO & Site Performance
Rebuilt the site on modern WordPress, implemented enterprise caching and CDN, and fixed crawlability issues — improving mobile PageSpeed from 44 to 80 and site health from 33% to 100%.
Local Search Optimization
Optimized two Google Business Profiles to increase visibility in local search results and attract more potential clients searching for bankruptcy services.
Organic Growth Strategy
Created a sustainable SEO strategy focused on high-intent keywords, on-page improvements aligned with Core Web Vitals, and consistent lead generation without paid ads.
