Low Client Intake
Averaging just 3–4 new clients per month despite offering high-value services such as contested custody and divorce cases, which can bring in $10K–$15K each.
How Mel Coxwell Built a 7x ROI Family Law Practice
How Mel Coxwell is Building a High-Value Family Law Practice Online Using SEO & Ads
Despite decades of legal experience and a strong reputation in Central Mississippi, Mel Coxwell’s law firm wasn’t attracting the volume of high-value cases it deserved. Relying on outdated marketing tactics like local magazine ads and DIY PPC from years past, Mel was seeing just 3–4 new clients a month—far short of his goal. With no active digital presence and a desire to bring in 8–10 new family law cases each month, it was clear that a modern, results-driven marketing strategy was urgently needed.
Averaging just 3–4 new clients per month despite offering high-value services such as contested custody and divorce cases, which can bring in $10K–$15K each.
Previous efforts included DIY PPC and local magazine ads that failed to generate measurable ROI.
Attorney Mel Coxwell wanted to scale up significantly—adding 8–10 more cases monthly to grow his practice across Central Mississippi.
To kickstart growth, we began with a strategy designed to drive immediate leads while building long-term credibility in Mel’s local market.<br /><br />After running this strategy for about five months and seeing consistent improvement in lead quality, we made a strategic shift: reallocating the ad budget toward an advanced SEO plan. With organic leads gaining traction, it was the right time to double down on visibility and accelerate long-term growth. This pivot allowed us to:<ul><li>Expand his reach in high-value local searches.</li><li>Increase inbound lead volume without ongoing ad spend.</li><li>Strengthen his position as a go-to family and criminal law attorney in Central Mississippi.</li></ul>
We launched a targeted ad campaign aimed at generating quick wins and helping Mel secure high-value cases from the start.
Simultaneously, we optimized his Google Business Profile, built citations, and established a strong presence in local search to support future organic growth.
In just a few months since upgrading with Constellation, Mel Coxwell has already seen encouraging financial returns—proving that a well-executed SEO strategy can deliver real business value:
Mel reported a 7x ROI from his marketing spend—meaning for every dollar invested, he’s earning back seven. This validates our long-term SEO strategy and reflects the high value of the cases being signed.
Since launching, his best-performing month to date came recently, showing strong momentum and growing lead quality. With SEO just beginning to mature, the results are expected to compound over time.
The practice is now attracting more high-value, contempt-related custody and divorce cases that Mel had set as his goal. While volume is steadily improving, the quality and profitability of each case has made a clear difference in revenue.
