Estate Planning Elder Law Case Study

From Views to Clients: The Power of a $4 Lead

How an Estate Planning Firm Revitalized Its Webinar Strategy to Drive Lead Growth

The Goal

Building Repeatable Systems For Lead Generation

An estate planning law firm focused on elder law had hosted webinars in the past—but attendees were mostly existing clients, not new leads. They needed a system that could attract cold prospects while making better use of digital channels like Meta Ads, email, and social media. The goal was to establish webinars as a scalable and cost-efficient growth channel.

Lead Growth

Increase net-new leads through webinars.

Targeted Advertising

Drive registrations using digital advertising and email drips.

Increased Conversion

Convert interest into genuine booked consultations.

Our Solution

Webinar Marketing Framework

Constellation deployed a tailored Webinar Marketing Framework rooted in four core strategies:

Meta Ads Strategy

We launched an Advantage+ campaign targeting individuals in their area with interests aligned to estate planning and elder law—such as long-term care, and estate planning. Ads were:

Geographically and interest-targeted
Built with topic-specific, trust-building visuals
Written in a clear, informative tone tailored to families seeking legal guidance

Email and Social Amplification

Promotional sequences were sent to segmented lists and reinforced through the firm’s social channels, generating high levels of engagement from both cold and warm audiences.

Landing Page Optimization

Registrants were driven to focused webinar pages with clear CTAs, optimized for conversion. Consistent creative and messaging across all platforms ensured a seamless user journey.

Always-On Infrastructure

We built a repeatable structure that can be easily reactivated for future webinar topics—supporting ongoing lead flow.

The Results

Explosive Growth in Webinar Sign-Ups

Over the course of three months, sign-ups surged, with a clear upward trend driven by better targeting and messaging. The firm successfully moved from repeat-attendee-heavy webinars to attracting cold leads—new prospects actively interested in estate planning and elder law topics and services.

Cost Per Lead

Throughout the June Campaign, we have achieved a cost per lead as low as $4.17.

Total Ad Spend

Throughout the entire strategy for June, the firm has spent a total of $499.57

Significant Lead Growth

We have achieved a succesful way of attracting hundreds of new prospects per month, while also placing the firm as an authority in their area.

With the right structure and strategy in place, webinars have become a powerful acquisition tool for the firm. They are no longer relying on its existing network alone—it’s steadily growing a pipeline of qualified prospects with each campaign.

Constellation’s holistic approach—combining ads, SEO, email, and social—ensured strong alignment across channels, allowing the firm to scale their educational efforts and bring in more cases. We have been running advertising campaigns like this one for other Estate Planning Firms with great success.