Lead Growth
Increase net-new leads through webinars.
Explosive Growth in Webinar Sign-Ups
Over the course of three months, sign-ups surged, with a clear upward trend driven by better targeting and messaging. The firm successfully moved from repeat-attendee-heavy webinars to attracting cold leads—new prospects actively interested in estate planning and elder law topics and services.
107
New Leads
$4.17
Lowest Cost Per Lead
7.11%
Average CTR
-
Cost Per Lead
Throughout the June Campaign, we have achieved a cost per lead as low as $4.17. -
Total Ad Spend
Throughout the entire strategy for June, the firm has spent a total of $499.57 -
Significant Lead Growth
We have achieved a succesful way of attracting hundreds of new prospects per month, while also placing the firm as an authority in their area.
Building Repeatable Systems For Lead Generation
Targeted Advertising
Drive registrations using digital advertising and email drips.
Increased Conversion
Convert interest into genuine booked consultations.
Webinar Marketing Framework
Meta Ads Strategy
We launched an Advantage+ campaign targeting individuals in their area with interests aligned to estate planning and elder law—such as long-term care, and estate planning. Ads were:
Email and Social Amplification
Promotional sequences were sent to segmented lists and reinforced through the firm’s social channels, generating high levels of engagement from both cold and warm audiences.
Landing Page Optimization
Registrants were driven to focused webinar pages with clear CTAs, optimized for conversion. Consistent creative and messaging across all platforms ensured a seamless user journey.
Always-On Infrastructure
We built a repeatable structure that can be easily reactivated for future webinar topics—supporting ongoing lead flow.