Declining SEO Visibility
Over a six-month period, White Oak Wills saw a significant drop in organic rankings, managing to appear on the first page of Google for only one keyword, which led to their need to find a proper provider.
White Oak Wills Case Study
Scaling Success
Over a six-month period, White Oak Wills saw a significant drop in organic rankings, managing to appear on the first page of Google for only one keyword, which led to their need to find a proper provider.
The firm lacked a consistent lead generation strategy, which affected their revenue month to month.
Wanting to grow their existing estate planning practice with an increased flow of estate plan, probate, and trust cases, looking to add 10–15 new cases per month but lacking the infrastructure and marketing expertise to reach that target independently.
Their prior marketing agency had built a website that didn’t meet expectations and failed to deliver the promised results.
How a Strategic SEO and Advertising Plan Helped White Oak Wills Reach 8x ROI and Rank Among Portland’s Top Estate Planning Firms
No locked-in contracts, we offered the firm a roadmap focused on gradual, sustainable lead and client growth.
Comprehensive optimization to recover search engine rankings, target high-intent keywords, and dominate local search results.
Strategic deployment of Google Local Services Ads (LSA) and Pay-Per-Click (PPC) campaigns to drive immediate, qualified traffic.
By combining a strong organic foundation with targeted paid traffic, we ensured that White Oak Wills could capture both short- and long-term growth opportunities. Constellation’s efforts directly contributed to the majority of their quotable leads throughout the year. One year into the partnership, White Oak Wills achieved remarkable success:
