Unpredictable Referrals
The firm heavily relied on inconsistent word-of-mouth referrals, leading to fluctuating client intake.
Scaling To Multiple Locations with Steady Client Stream
The Marketing Strategy That Doubled Kevin C. Martin’s Office Locations
Through a strategic partnership with Constellation Marketing, Kevin C. Martin, Attorney at Law, PLLC, overcame the limitations of inconsistent referrals and a minimal online presence. The comprehensive marketing overhaul not only resulted in immediate revenue growth but also laid the foundation for sustained success.
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Kevin C. Martin aspired to scale his estate planning practice beyond the seven-figure mark. When he started working with Constellation, his firm encountered a series of obstacles that did not align with their desire to expand.
The firm heavily relied on inconsistent word-of-mouth referrals, leading to fluctuating client intake.
His marketing strategy was based on advice from a business organization that, although sound in principle, failed to generate consistent leads.
A lack of digital visibility hindered the acquisition of new leads through online channels.
Kevin partnered with Constellation Marketing to implement a multifaceted strategy aimed at expanding his firm’s reach and client base.
Our expert SEO strategies drove the bulk of their signed clients and overall ROI, helping them rank higher in search results and attract high-intent leads.
We deployed a highly effective Local Services Ads (LSA) campaign, increasing their visibility and capturing high-converting leads.
Our team developed a user-centric website optimized for conversions and user experience.
We implemented tools to build credibility and foster trust through client testimonials.
The firm was supported by Constellation’s expert team to tailor every marketing effort to the firm’s specific goals as they were evolving.
Monthly reports and lead attribution allowed Kevin to clearly track ROI, understand where every dollar was going, and make confident marketing decisions based on real data.
With a robust digital footprint and a steady influx of high-quality leads, the firm was well-positioned for continued expansion and service excellence in the estate planning sector. These outcomes marked a transformative period for the firm, setting a new standard for its growth and operational efficiency. The impact of Constellation’s strategy was swift and significant:
Within the first two months of campaign, the firm generated substantial revenue.
Business growth facilitated the expansion to a new office location.
The firm began regularly surpassing its targeted number of monthly cases.
“I’ve searched for a long, long time for a marketing firm to work with. Patrick and his team at Constellation Marketing are doing an amazing job. I highly recommend them!”
Kevin C Martin
Kevin C. Martin, Attorney At Law
