Constellation Marketing

Dominating Local SEO amid Tough Criminal Defense
Competition

Our client’s four Google Business Profile locations generated a combined total of 878 leads, marking a significant boost in client inquiries and potential cases.

Hirsch Law Group — Protecting Your Rights

Hirsch Law Group, a prominent Criminal Defense Law Firm in Illinois, faced a significant challenge in establishing a strong online presence. With four main locations in Joliet, Waukegan, Rockford, and Arlington Heights (Cook County), the firm needed to enhance its visibility and ranking in local search results. Constellation Marketing stepped in to manage their Google Business Profiles (GBP) and implement a robust Local SEO strategy.

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The Challenges

Challenges FACED

The Criminal Defense sector is exceptionally competitive, especially in online spaces. Hirsch Law Group’s GBPs were struggling to appear on the first page of Google Maps results, a crucial setback for any local business seeking to attract clients in their area.

Arlington Heights — Before
Google Maps visibility before and after for Arlington Heights
Arlington Heights — After
Google Maps visibility before and after for Arlington Heights
Joliet — Before
Google Maps visibility before and after for Joliet
Joliet — After
Google Maps visibility before and after for Joliet
The Solution

The Solution: SEO Strategies Implemented

Constellation Marketing employed a multi-faceted SEO approach to tackle these challenges:

  • GBP Optimization: Regular updates and optimizations were made to the firm's GBPs across all four locations.
  • Citation Campaigns: Monthly campaigns to sign up for local directories, enhancing local citations and relevance.
  • Structured Data Implementation: Adding schema features to the firm's website to improve search engine understanding and performance.
  • On-Page and Technical SEO: Optimizing the web pages listed in the GBPs, focusing on both technical aspects and on-page content.
  • Link Building Campaign: A strategic effort to build high-quality backlinks, further boosting the firm's search engine authority.
Waukegan — Before
Google Maps visibility before and after for Waukegan
Waukegan — After
Google Maps visibility before and after for Waukegan
Rockford — Before
Google Maps visibility before and after for Rockford
Rockford — After
Google Maps visibility before and after for Rockford
The Results

The Results

After eight months of rigorous SEO efforts, the results were remarkable:

  • Top 3 rankings: All four locations of Hirsch Law Group ranked in the top 3 searches for their respective local markets after zero visibility in Google Maps.
  • 878 leads: A combined total of 878 leads were generated from the four locations, marking a significant boost in client inquiries and potential cases.
Top 3
Ranked in the top 3 searches for their respective local markets
878
Leads Generated from 4 Locations

Client success

Ready to Dominate Local Search?

Is your firm struggling to appear in Google Maps results? Contact us today to discuss how our local SEO strategies can put you in the top 3 for your market.

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