Case Study

Dominating Google & Driving Leads

How a Data-Driven SEO Strategy Helped Geller Law Achieve a Constant 4x ROI and Dominate Google Rankings

SEO

A Scaling Client Base

By partnering with Constellation Marketing, Geller Law successfully transformed its online presence, achieving significant growth in lead generation and revenue. With a strong foundation in SEO and digital marketing, the firm is now well-positioned for continued expansion into new practice areas while maintaining dominance in the criminal defense space.

  • A Clear Investment

    Geller is achieving a 4x ROI consistently every month.
  • Huge Improvement in Lead Numbers

    Within nine months, Geller Law has surpassed the initial 5-7 leads per month. Allowing him to scale his firm and move into other practice areas.
  • First Page Ranking on Google

    Geller Law now appears in Google's first page, ranking for the primary keyword "San Francisco Criminal Attorney" and many other competitive search terms.

Significantly Scale His Caseload

Before partnering with Constellation Marketing, Geller Law faced several challenges in growing their client base and optimizing their online presence. Despite a well-established practice, Sam Geller was not engaging in any active marketing efforts beyond a Yelp presence. At the time, he was converting 5-7 leads per month but had ambitions to significantly scale his caseload. Having worked with marketing agencies in the past without seeing tangible results, he was hesitant to invest in another marketing strategy without clear ROI.

Attracting Qualified Leads

Geller Law was converting only 5-7 leads per month with minimal active marketing efforts.

Increasing Online Visibility

His webpage was not ranking well for high-value keywords, limiting new client opportunities.

Growth & Scalability

Looking to grow caseload, hire an associate, and branch into personal injury law.

Investing in Proper Marketing

He expressed dissatisfaction with their previous marketing provider due to a lack of results while paying high costs.

A Comprehensive & Scalable Marketing Plan

Constellation Marketing implemented a comprehensive digital marketing strategy tailored to Geller Law’s goals:

SEO Dominance

We leveraged our proven SEO strategies to increase organic search rankings, ensuring high visibility for high-value keywords.

Multiple Location Dominance

We applied our dominance strategy, targeting both San Francisco and Walnut Creek without keyword cannibalization, maximizing local search exposure.

Website Chatbot Integration

Added a chatbot to the website to capture leads in real time and improve engagement.

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