Struggling to Compete with Larger Firms
Competing against well-established, multi-location firms made it difficult to capture market share.
Beating The Competition
How a Data-Driven SEO Strategy Helped Scrofano Law, PC Dominate Organic Search and Outperform Competitors
Scrofano Law, PC partnered with Constellation Marketing in March 2020 with the goal of expanding their firm and standing out in an increasingly competitive legal market. As a criminal defense and DUI-focused practice, they faced the challenge of competing against other multi-location firms that might also dominate search rankings and attracted a steady flow of new clients.
Competing against well-established, multi-location firms made it difficult to capture market share.
Despite offering top-tier legal services, their website wasn’t ranking for competitive keywords.
Relying on referrals alone wasn’t enough to ensure steady client growth.
Without a strong digital strategy, potential clients were going to competitors instead.
To achieve these outstanding results, we implemented a comprehensive and scalable marketing plan, leveraging a combination of services customized for their growth plan.
We provided SEO and back-linking services across all four of their websites.
To expand reach and engagement, we optimized content in both English and Spanish, increasing their reach.
Our Social Media & E-Newsletter Management strengthened their brand presence and client engagement.
By leveraging data-driven SEO strategies, bilingual content, and continuous optimizations, Scrofano Law has solidified its position as a leading criminal defense firm in Washington, D.C., Maryland, and Virginia —setting the stage for continued long-term success.
We have achieved a 6.6x Average ROI in 2024 , demonstrating significant returns on their marketing investment.
Scrofano Law, P.C. has significantly increased its online visibility, ranking next to other top competitors in both organic traffic and search rankings.
Scrofano Law, P.C. now ranks at the top for highly competitive criminal defense and DUI-related keywords, surpassing larger firms. This improved visibility has led to a steady increase in client inquiries, ensuring a reliable and consistent pipeline of new cases.
Average ROI in 2024
Organic Traffic than Main Competitors
Leveraging our data-driven marketing approach, we developed a tailored strategy for Scrofano Law, P.C., focusing on increasing visibility, generating high-quality leads, and outperforming competitors. Here’s how we helped them achieve success — and how we can do the same for you.
We enhanced their online presence with keyword-rich content, improving search rankings and ensuring their firm appeared in front of high-intent clients.
By enhancing their ongoing communication with their community, Scrofano has created a more engaged and connected audience. This intentional approach fosters a sense of belonging, making their clients feel supported.
To tap into a broader audience, we optimized content in both English and Spanish, allowing Scrofano Law to attract and convert more clients in diverse communities.
A well-optimized website is a 24/7 sales tool. As of December 2024, Scrofano Law, PC is upgrading to our Elite custom website product , ensuring a faster, more intuitive, and highly converting digital presence.
