Struggling to Compete with Larger Firms
Competing against well-established, multi-location firms made it difficult to capture market share.
A Competitive Edge & Remarkable Growth
By leveraging data-driven SEO strategies, bilingual content, and continuous optimizations, Scrofano Law has solidified its position as a leading criminal defense firm in Washington, D.C., Maryland, and Virginia —setting the stage for continued long-term success.
6.6x
Average ROI in 2024
Higher
Organic Traffic than Main Competitors
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Significant ROI
We have achieved a 6.6x Average ROI in 2024 , demonstrating significant returns on their marketing investment. -
Overcoming Their Competition
Scrofano Law, P.C. has significantly increased its online visibility, ranking next to other top competitors in both organic traffic and search rankings. -
Stronger Online Presence
Scrofano Law, P.C. now ranks at the top for highly competitive criminal defense and DUI-related keywords, surpassing larger firms. This improved visibility has led to a steady increase in client inquiries, ensuring a reliable and consistent pipeline of new cases.
Lost In A Crowded Market
Scrofano Law, PC partnered with Constellation Marketing in March 2020 with the goal of expanding their firm and standing out in an increasingly competitive legal market. As a criminal defense and DUI-focused practice, they faced the challenge of competing against other multi-location firms that might also dominate search rankings and attracted a steady flow of new clients.
Low Online Visibility
Despite offering top-tier legal services, their website wasn’t ranking for competitive keywords.
Inconsistent Lead Generation
Relying on referrals alone wasn’t enough to ensure steady client growth.
Missed Revenue Opportunities
Without a strong digital strategy, potential clients were going to competitors instead.
A Comprehensive Data-Driven Strategy
To achieve these outstanding results, we implemented a comprehensive and scalable marketing plan, leveraging a combination of services customized for their growth plan.
SEO Dominance
We provided SEO and back-linking services across all four of their websites.
Bilingual SEO
To expand reach and engagement, we optimized content in both English and Spanish, increasing their reach.
Community Building
Our Social Media & E-Newsletter Management strengthened their brand presence and client engagement.