Dominating Local SEO amid Tough Criminal Defense Competition

Our client’s four Google Business Profile locations generated a combined total of 878 leads, marking a significant boost in client inquiries and potential cases.

hirschlawgroup new logo

Hirsch Law Group, a prominent Criminal Defense Law Firm in Illinois, faced a significant challenge in establishing a strong online presence. With four main locations in Joliet, Waukegan, Rockford, and Arlington Heights (Cook County), the firm needed to enhance its visibility and ranking in local search results. Constellation Marketing stepped in to manage their Google Business Profiles (GBP) and implement a robust Local SEO strategy.

Challenges FACED

The Criminal Defense sector is exceptionally competitive, especially in online spaces. Hirsch Law Group’s GBPs were struggling to appear on the first page of Google Maps results, a crucial setback for any local business seeking to attract clients in their area.

ARLINGTON HEIGHTS – BEFORE

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ARLINGTON HEIGHTS – AFTER

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JOLIET – BEFORE

joliet before

JOLIET – AFTER

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The Solution: SEO Strategies Implemented

Constellation Marketing employed a multi-faceted SEO approach to tackle these challenges:

  • GBP Optimization: Regular updates and optimizations were made to the firm’s GBPs across all four locations.
  • Citation Campaigns: Monthly campaigns to sign up for local directories, enhancing local citations and relevance.
  • Structured Data Implementation: Adding schema features to the firm’s website to improve search engine understanding and performance.
  • On-Page and Technical SEO: Optimizing the web pages listed in the GBPs, focusing on both technical aspects and on-page content.
  • Link Building Campaign: A strategic effort to build high-quality backlinks, further boosting the firm’s search engine authority.

WAUKEGAN – BEFORE

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WAUKEGAN – AFTER

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ROCKFORD – BEFORE

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ROCKFORD – AFTER

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The Results

After eight months of rigorous SEO efforts, the results were remarkable:

  • All four locations of Hirsch Law Group ranked in the top 3 searches for their respective local markets after zero visibility in Google Maps.
  • A combined total of 878 leads were generated from the four locations, marking a significant boost in client inquiries and potential cases.

Top 3

Hirsch Law Group ranked in the top 3 searches for their respective local markets

878

Leads Generated from 4 Locations

Client Success

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Ready to Give Your Website the Edge it Needs?

If you are facing similar challenges in a very competitive market? Don’t leave your success to chance. Contact us today to discuss how our web development and design process can help you achieve your business goals.

 

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